DRAUP

Most of the fashion that you’re wearing is trash. 🫠 Visiting a stunning exhibition of personal collection of Vivienne Westwood at Christie's is another reminder, how important is the aspect of sustainability in the fashion industry. She was the pioneer of spreading the awareness in this matter and her legacy needs to continue even by our choice of fashion consumption. 🌍 That’s why I believe in the digital twins, phygital, digital fashion - even as an early adopter, with application of technology we can enjoy the conscious fashion consumption and make a difference instead of following mindless fashion trends. 🙏🏻 BURN ALL THE BRIDGES supports this movement 🔥 15th July the epic merch supported by Uniqly.io will be available online and will give you the access to development of my music video project as well as perks and surprises, that traditional garment wouldn’t give you 👀 Interactive tech fashion - who’s in? 🔥 Wearing the digital trash trench by DRAUP #digitalfashion #web3london #sustainablefashion #fashiontech #aiartist #creativedirector #web3fashion #digitalinfluencer #londongirl #artdirection #phygital #digitalfashion

Daniella Loftus is 𝓣𝓡𝓐𝓢𝓗 and you can be too! Get digitally dressing in our DRAUP x Dirt TRASH TRENCH today at www.draup.xyz/apply-now #DIGITALFASHION

INTRODUCING: 🆃🆁🅰🆂🅷 a DRAUP x Dirt special WHAT IS 𝐓𝐑𝐀𝐒𝐇? TRASH is a 3 part exploration of digital culture co-created with media innovators Dirt. Featuring... 🗑️ [𝐃𝐈𝐆𝐈𝐓𝐀𝐋] 𝐂𝐋𝐎𝐓𝐇𝐄𝐒 A limited edition 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 piece anyone can wear. Simply sign up at www.draup.xyz/apply-now 🗑️ 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 A week of trash themed 𝐞𝐬𝐬𝐚𝐲𝐬 from the likes of Marissa Daisy Firke, Daniella Loftus, Lamia Priestley, Nika Simovich Fisher, Michelle Santiago Cortés, Alyse Burnside, Sara Hendricks and more... 🗑️ 𝐂𝐎𝐋𝐋𝐄𝐂𝐓𝐈𝐁𝐋𝐄𝐒 A physical ZINE you can collect and read (IRL) So what are you waiting for? GET 🆃🆁🅰🆂🅷Y TODAY! #digitalfashion fits by Pieter-Jan Ahenkona

Since launching FEED DRAUP has dressed close to 300 people in our limited edition digital couture But how do you take the perfect pic once you've APPLIED TO WEAR [https://lnkd.in/gcxePX6x]? See this video below! #digitalfashion #digitaldressing #3dfashion DRAUP DRESSX TRIBUTE BRAND ZERO10 THE DEMATERIALISED replicant.fashion ARTISANT Red DAO This Outfit Does Not Exist

I'm honoured have my work with DRAUP and This Outfit Does Not Exist featured in GRAZIA Magazin's special edition print issue curated by Tom Dixon Studio With a focus on the future of the arts, the issue profiles creatives using AI in their work including Salome TREZISE, Patrizia Burra, Anna Ridler, Caroline Sinders, Sougwen Chung and Stephanie Dinkins along with DAZED Magazine founder and CEO Jefferson Hack Thank you Spacon & X, Malene Hvidt for including me, Lakeisha Goedluck for the beautifully written piece, and DRAUP and TRIBUTE BRAND for the digital dressing Get your copy today wherever magazines are sold! #digitalfashion #grazia #generativeai #3ddesign

Feeling peckish? Our new FEED site is here to help you get FED Over the past month DRAUP has been experimenting with a strategy of creating clothes at the speed of online culture In a world where virality drives value we see digital fashion as the most effective tool to help you create, and participate in life online Plus it's fun. Over the past month we've dressed over 200 of you in our digital clothing – creating a new piece every time an online phenomenon catches our eye. Now with our new FEED site you can: 📲 CHECK OUT OUR LATEST WORK 📲 APPLY TO WEAR A PIECE 📲 BECOME A DRAUP MUSE 📲 SEE WHO OWNS EACH WORK 📲 VIEW EACH GARMENT'S VIRAL VALUE And more... A big thanks Alyssa Joines, Dominique S and Nicholas Ma for leading the build, and to the whole DRAUP team for their extensive effort. Check out the site and apply to wear our work today!! https://www.draup.xyz/ #digitalfashion #fashion #3dfashion #virtualfashion #digitaldesign

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How we made our CAPTCHA pants👖👖👖 WEAR NOW: www.draup.xyz/apply-now #digitalfashion #3dfasiob

Ever thought of taking a Completely Automated Public Turing test to tell Computers and Humans Apart (CAPTCHA) with your clothes...? Well to help you prove you're not a robot we've created a pair of CAPTCHA pants – featuring 23 pictures of pants, 11 of which are AI generated. To have us digitally dress you in the piece all you have to do is sign up: https://lnkd.in/gB-HZyxD Verify your humanity today! #digitalfashion #3dfashion

DRAUP's most recent piece The CABLE COAT is my favourite yet A commentary on our pervasive fear of running out of battery, it's made up of 68 charging cables... And wearable for free to anyone who signs up: www.draup.xyz/apply-now For a limited time only! #digitalfashion #3ddesign