Driftless Goods

🚨 NEW REPORT: Today, a groundbreaking report from the Changing Markets Foundation exposes how fashion brands are fueling microplastic pollution while using delay and distraction tactics to avoid real change. We surveyed 50 major fashion brands about their use of synthetic fibres and their policies and strategies for addressing microplastic pollution. Published at the end of London Fashion Week, Fashion's Plastic Paralysis tells the less-than-glamorous truth behind the industry's favourite fibres. 📈 Around half of the companies (11/23) that responded have increased their use of synthetics since 2022, including four brands that said they would reduce this 🛢️ SHEIN & Zara are the biggest users of synthetics, but luxury retailers like Kering & LVMH score poorly for their synthetic usage or lack of microplastic policies too 🌎 This dependency is fuelling the microplastic crisis, which threatens human and planetary health, while the fashion industry relentlessly prioritises profits over immediate action. To learn more about how big fashion is avoiding responsibility, read the Fashion's Plastic Paralysis report now: https://lnkd.in/eDX_Tsu6 #FossilFashion #FastFashion #Microplastics #LondonFashionWeek

WOOL BIODEGRADES IN MARINE ENVIRONMENTS - STUDY: Recent research funded by Australian Wool Innovation has again confirmed the superior biodegradability of #wool in marine environments compared to synthetic fibres. Conducted by AgResearch, the study revealed that both untreated and machine-washable wool degrade significantly faster than synthetics like polyester and nylon. Notably, no microplastic pollution was detected from the Hercosett resin used in machine-washable wool. As the #textile industry faces increased scrutiny over environmental impacts, the findings strengthen the case for natural fibres like wool. Wool's ability to break down without contributing to microplastic pollution positions it as a solution in reducing textile waste in oceans. AWI continues to advocate for the inclusion of microplastic emissions in the European Union’s Product Environmental Footprint (PEF) framework. #Sustainability #MarinePollution #NaturalFibres #TextileIndustry Read the full open access article here: https://lnkd.in/eZQPGnXi

Canva is valued at $26M Founder Melanie was rejected by 100 VCs Melanie Perkins, founder of Canva, wanted to make design accessible and easy for everyone. She spotted the problem when teaching design students - frustrated by the cost and complexity of what was available at the time. Despite having no connections in Silicon Valley she pitched her idea to 100 Investors and all of them Turned her down! 👏 Canva is now the worlds most valuable startup founded and led by a woman And a brand that so many of us use daily! No one ever said entrepreneurship is easy. You’ll get a lot of no’s but that doesn’t mean your idea isn’t a fantastic one that might change the world! ♻️Repost this to inspire all of those building businesses 😎Follow Emmie Faust if you’re interested in entrepreneurship and business

MICROPLASTICS - INCLUDING PET FOR TEXTILES - DISCOVERED IN HUMAN PENISES FOR FIRST TIME: #Microplastics have been found in human penises - prompting concerns about their potential link to erectile dysfunction. Almost half the microplastics found were polyethylene terephthalate (PET). The majority of the world’s PET production is for synthetic #textile fibres with bottle production accounting for around a third of global demand. This discovery follows the recent detection of microplastics in testes and semen. With male fertility declining in recent decades, the study team stressed the urgency of more research into the potential reproductive harm caused by microplastics. Researchers suggest the penis might be especially susceptible to microplastic contamination due to increased blood flow during erections. People are exposed to microplastics through eating, drinking, and breathing, with these particles also detected in the bloodstream. The study analysed tissue samples from five men undergoing surgery for erectile dysfunction. Microplastics were found in four of the cases, predominantly PET and polypropylene. Our story: https://lnkd.in/eT-bGW8H