At the beginning of this year, we weren't sure if we had a place in 4/20, being a micro-dosed beverage after all. But we realized why maybe we should actually be celebrating; People no longer need to exaggerate their high to participate in 4/20, and there’s more than one way to take part. Like you don’t need to be Irish to celebrate St Patrick’s Day, you don’t need to be a stoner to celebrate 4/20. So really, what's the big deal?
From popping up with our friends at Tipsy Scoop, Bravo Toast, and Tombolo to engaging our media and retail partners, we're proving that this 4/20, everyone Cann.
Thank you for the write up, Terry Stanley.