Dryft Sleep

What a dream come true: Dryft Sleep is officially available at Anthropologie 🤩 We are thrilled to see trendsetting retailers, like #Anthropologie and Urban Outfitters, leading the charge on bringing innovative wellness products to consumers far and wide, and in turn, helping us deliver better sleep (and brighter mornings) to all. ☀️ We'd love your support by buying directly from the site and/or leaving a review, if you've tried our #mouthtape, so we can further our reach and ultimately land a spot in store, on shelf. 💯 Link here: https://lnkd.in/gWRfJqfg Still have questions about #mouthtaping or why #nasalbreathing reigns supreme? We'd love to share more, so drop your questions below or learn more at www.dryfttosleep.com. To brighter mornings, - Lindsey+ Jess, Co-Founders

A little behind-the-scenes of the Dryft Sleep photo shoot of our dreams 💫💤✨ Not to mention… a sneak peek of our newest product, launching next month, just in time for holiday. 🤩 Thank you to Whitney Eckis for the creative direction and utter magic. 🪄 We had so much fun bringing our vision to life, and can’t wait to show you what’s next. Believe us, it’ll be worth watching. 👀 xo, Jess + Lindsey ✨✨✨✨✨✨✨✨✨✨✨✨ #dryftsleep #cpg #sleepcare #personalcare #startup

Thanks for having us, ForceBrands, The Family Fund & Founder Community, Josh Wand and Sean Kelly! 👏🏼

Come with us to the Female Founder World event in Beverly Hills, sharing the gift of good sleep with the women who run the world 🥂🌎💪🏼 Our co-founders Jess + Lindsey mixed and mingled with some of the best and brightest, from SET ACTIVE Locker To Be Magnetic Sienna Naturals and Live Tinted 🤩

Our lips... they're sealed. 👄 This seems to be the only way to keep us three buzz-builders from spilling the latest and greatest #innovation from Dryft Sleep 🤭 But seriously... we're deep into testing, talking to customers, watching trends, and taking our time to build a better-for-you #sleepbrand that delivers on the pain points women face in their night time snooze sessions, during different stages of life. Think about the personal, situational and environmental changes that occur over the course of your life... your sleep shifts with them. We started with #mouthtape, but mouth tape is just one of the products in our portfolio that will help you get better 💤 And the best part is... the decision on what to use, when, is yours for the taking. We'll be in your nightstand when you need us, and happy to see you sleep like a baby, when you don't. Let's go, girls. 💅🏼 Lindsey Rosenberg 🔆 // Whitney Eckis

Extra, Extra! 📰 Modern Retail interviewed our co-founders Lindsey + Jess to get the lowdown on how they've managed to build the business entirely bootstrapped, but using their expertise, resources and network to grow the business and reach profitability in year one. Catch the whole story, here: https://lnkd.in/gtCabrBk #startup #bootstrapping #cpg #consumergoods #sleepcare #personalcare #fundraising #business #marketing

Who knew "unsexy" could be such a compliment? 🌟 We're here for it! A big shoutout to our fantastic friend and writer from The Everygirl Media Group, Katherine Chang, for featuring #DryftSleep mouth tape in her brilliant article. 💅🏼👄 Still on the fence about #mouthtape? Let's see what #TheEverygirl has to say: "In the world of wellness, it’s the unglamorous topics that often make the biggest impact. Take mouth versus nasal breathing—it's not the sexiest subject, but its effects on sleep are profound. Breathing through your nose can increase oxygen uptake by 10–20% due to the natural resistance of nasal airways. This means better #sleepquality and more #energy when you wake. Mouth tape, this year’s unexpected trend, ensures you reap these benefits by promoting nasal breathing all night long." Ready to transform your nights? Dive into the full article here: https://lnkd.in/ggixdfZh cc: Jess Windell 💥 Lindsey Rosenberg 🔆

Passion is one of my core values, and nothing allows me to convey it more than talking about the things I love with smart and equally-as-passionate people. I absolutely LOVED this conversation with Matt Marquis on the "Think Big" Podcast (link here: https://lnkd.in/gGipndWa), where I share... 1️⃣ My journey building Dryft Sleep, alongside Lindsey Rosenberg, and how it began as Maven Consulting was simultaneously gaining traction 👉 Inspiration behind Dryft Sleep: The idea came from personal experiences with sleep issues and the benefits of nasal breathing. 👉 Business Strategy: Emphasizing an omnichannel approach, including D2C, retail partnerships, and maintaining diverse revenue streams. 👉 Retail Partnerships: Dryft's presence in stores like Urban Outfitters, Anthropology, and Free People, highlighting the importance of in-person discovery and education. 2️⃣ How I think differently about PR/marketing, as both an agency-owner and CPG founder 👉 Difference Between PR and Marketing: The blurred lines and the importance of third-party endorsements in PR. 👉 Entrepreneurial Advice: The necessity of extensive research, seeking feedback, and iterating on products and strategies. 👉 Market Positioning: Targeting both men and women with a beauty and personal care angle to differentiate from other brands. Would love for you to take a listen and let me know what you think! :)

We're building a better sleep system for all, and we're just getting started. 😎

Absolutely over the moon to be selected as a finalist for Naturally LA's upcoming Pitch Slam, where we'll be pitching Dryft Sleep to a panel of expert judges, from across the industry. 🤩💤👄 Register here: https://lnkd.in/ekwPCwi8 Details: The Naturally LA 2024 Annual Pitch Slam 🌱 Jun 19, 2024 🌱 6:00 PM - 9:00 PM (PDT) 🌱 NeueHouse Hollywood | Sunset Boulevard 6121, Los Angeles We'd love to see you there to show our support (and get your hands on some #DryftSleep)! Wish us luck! 🍀