Dynamic Resources

What are you and Skelly doing for Halloween this year? Have you got some fun costumes planned for them? Or is Skelly more of a year-round pal? Yes, we’re talking about the giant and ubiquitous Halloween skeleton available at The Home Depot. Available since 2020, this giant 12-foot Halloween decoration has a cult following and has turned the hardware store into the go-to retailer for all things Halloween. There are some great insights in this Fast Company interview with Lance Allen, Home Depot’s senior merchant of decorative holiday about Skelly and responding to customer demands: https://lnkd.in/gHAwiKkF Do you have a Skelly or two? Post your photo of everyone’s favourite giant decoration in the comments. P.S. Happy Halloween!   #peoplefirstretail #customerservice #brandloyalty #retailin2024 #trickortreat

Something for you to think about: how does your retail store build community? It’s happening all around you. Read all about it in ArchDaily: https://lnkd.in/gbWAvAgm #peoplefirstretail #customerservice #brandloyalty #retailin2024

“Around 2021, strategy-wise, we realized that we weren’t really getting our messages out to the public [anymore],” said Michelle Field, Lush’s shop space and planning team manager and 24-year veteran of the brand. “We have so many messages about what we do in so many areas of the business [but people weren’t seeing them].” Lush is currently refurbishing its 260 U.S. stores in attempt to convert high volume foot traffic into sales. This Glossy article is an insightful read on the why and how behind retail refurbishment. Even if you’re not planning on a refurb this year – this article might get you thinking about how you can better serve your customers. More from Glossy: https://lnkd.in/eybmeBQk #retailin2024 #knowyourcustomers #creativeretail #retailspace #retailinstallation

We’ve all experienced it – an overcrowded, cluttered, and hard to breathe-in store. No matter how badly you want to browse and shop – you just can’t. Frankly, there is no excuse for this kind of retail experience in 2024. Retailers and brand owners have plenty of data, customer feedback, and available expertise to avoid 1980’s retail design. This feature on Vera Bradley’s retail store redesign is a great reminder of the importance of prioritizing the customer journey and giving people a store they look forward to visiting. It’s working for Vera Bradley – so maybe it will work for you… https://lnkd.in/eT7fpJYF #retailin2024 #futureofretail #knowyourcustomer #brickandmortar #retailinstallation

Think you know branded pop up stores? Test your knowledge (and learn a few things) with our branded pop up store FAQ. In it we answer frequently asked questions about pop up stores to help you deliver an outstanding pop up shop experience. https://lnkd.in/eafuNVzW Have a question we didn’t answer? Post it below and we’ll help you out. #wemakethespace #retaildesign #transformingspaces #fixtureinstallation #brickandmortar

We’re proud to have Warby Parker as a Dynamic client. “Warby Parker has successfully transitioned from an online retailer to a brick-and-mortar powerhouse.” https://lnkd.in/ewF5xdgk #peoplefirstretail #brickandmortar #retailin2024 #retailinstallation

Guess the worldwide retailer… "That no-frills presentation transmits a reassuring signal of benign intent: We’re not trying to seduce you. Which is its own kind of come-on." “People come in to spend $100 and walk out with $300.” “The customer walks in the door, and immediately there is a perception of value.” “It’s not like the products are magical. But they created a culture.” Read on to learn more about how Costco sells half of the world’s cashews and how its Kirkland brand generates more revenue than Nike and Coca-Cola. “It’s a perfect damn company,” said Charlie Munger. From The New York Times: https://lnkd.in/eKE2CmwA #retailmarketing #knowyourcustomers #brickandmortar #retailinstallation

Does your retail store make it easy for your customers to be loyal? Can your customers count on you to anticipate their needs and be there for them? Are you confident your customers will stick with you regardless of what happens? How future-proof is your retail store? If you’re wavering on your answers, you definitely need to read "Transforming Spaces: The Impact of Retail Remodeling On The Customer Journey." On the Dynamic blog: https://lnkd.in/eDh69rS2 #wemakethespace #retaildesign #transformingspaces #fixtureinstallation #brickandmortar

Did you hear about Bottega In Bloom? This artistic workshop takeover of ICG Gallery London during Clerkenwell Design Week in May 2024 puts the E in experience, experiential, and excellent. Visitors to the gallery were encouraged to become artists through guided workshops and experiences by playing with ceramic production waste, real flowers, color, and other materials. How can you borrow this concept for your next shop-in-shop or branded pop up store? Hint: thinking outside the retail box always wins… For your inspiration: https://lnkd.in/evQzKqGr #bedifferent #knowyourcustomers #experientialretail #sustainableretail

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