Earned Impression is a consultancy that helps clients achieve their business and community goals by developing intentional touchpoints with audiences across owned, earned and paid channels. Each of these media pillars play an important role in the mix, however earned media inspires the highest level of trust between a brand and its audiences thanks to the credibility of a third-party endorsement. Our proven strategic planning process ensures a brand’s desired narrative reaches the right people at the right times in the spaces where they are active – a comprehensive approach that helps clients land that coveted earned impression.
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Columbus, OH, US
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As we honor the founding of our country on #IndependenceDay, TTG proudly celebrates its privileged role in preserving this great nation’s heritage. Our #WorkWithPurpose will leave a legacy of freedom for America's future generations.
Earned Impression reposted this
Kyle Schwarber's mammoth home runs have gained a reputation for being "Schwarbombs." Schwarber's Neighborhood Heroes creatively launched the Schwarbomb Squad to leverage these homers for good, as each fan who donates just $10 may win anything from shirts to signed memorabilia. Kyle seems motivated to reward supporters, as he launched two Schwarbombs tonight! ⚾⚾ Kudos to Jeff Magee and Connie Falcone for the creativity that connects fandom with fundraising! Here's the link to donate: https://lnkd.in/gvyXFrmy #Phillies #SchwarbombSquad #Client
The Tradesmen Group LLC wrapped up a very busy #PreservationMonth by showcasing its impressive renovation of Orton Hall at The Ohio State University. What a serendipitous finale. 😊 #GoBucks
On this last day of #PreservationMonth, TTG showcases Orton Hall, one of the most prestigious landmarks of The Ohio State University's Columbus campus. The Tradesmen Group was selected by the university to replace the building’s shingle roof with a new, historically accurate tile roof. Using archived records, TTG craftsmen were able to manufacture new Ludowici Celadon tile so they exactly matched the original tiles installed in the 1800s. To support the added weight of the tile, TTG stabilized the existing roof with an additional 10 tons of structural steel framing and hangers. TTG also installed all new lead-coated, copper gutters and downspouts and fabricated a new ornamental copper cornice to replicate the more-than-100-year-old cornice around the bell tower. Work was completed in 2003. Named for Ohio State’s first president and geologist, Edward Orton Sr., Orton Hall is the only building in the world that was intentionally designed to reflect geologic time. Originally, the building was built exclusively of Ohio stone arranged in stratigraphic order, or rock layers. The main building represents the Paleozoic Era, with stones layered from Silurian at the base to Carboniferous near the top of the bell tower. The intricate stone carvings along the bell tower depict Mesozoic Era and Cenozoic Era animals, including dinosaurs, ichthyosaurs, pterosaurs and a saber-tooth cat. The iconic bell tower houses 25,000 pounds of bells, added in 1915, that chime every 15 minutes. It is listed on the National Register of Historic Places. #SavingPlaces #GoBucks
The Tradesmen Group LLC is stepping up in a big way to recognize its people, which aligns with the company's employee-forward approach that includes selling the company to employees through an Employee Stock Ownership Plan (ESOP). There are big things ahead for this impressive client! #WorkWithPurpose
It’s fitting that #NationalSkilledTradesDay falls on the first day of #PreservationMonth with its theme of “People Saving Places.” These are our people who dedicate their craft to #SavingPlaces that represent this country’s history. They’re 100% employee-owners who have a vested interest in the quality and success of each project. We #WorkWithPurpose and are grateful for everyone who chooses to join us as a partner, client or employee. Today offered an opportunity to express that gratitude over lunch with each of the TTG crews. We’re a growing company, so there is room for others who share this same passion! 🤝 https://lnkd.in/guitmgmy
Our first clients are showcased in this two-part spotlight of Earned Impression by Eye on Cleveland! Here's part one ICYMI: https://lnkd.in/gUKQGVqK
Officially official! ✅
📣 Let's make it official! 📣 I’m proud to share that I’ve quietly been working away on my new career endeavor, Earned Impression. This communications and marketing consultancy is off to an amazing start thanks to the support of several new and old friends who've put wind in my sails. My first client is a familiar one, and it has already been a blast digging back into the proverbial batter’s box for him. Philadelphia Phillies outfielder Kyle Schwarber runs Schwarber's Neighborhood Heroes to support first responders and their families. I was fortunate to see his passion for the cause firsthand when launching this campaign in Chicago alongside Connie Falcone and Jeff Magee of Cubs Charities. Those two now run an awesome venture at Firefly Group Advisors LLC that helps professional athletes make an impact through sports philanthropy. We’ve picked up right where we left off in supporting this shared passion. My next anchor client, The Tradesmen Group LLC, has fascinating opportunity for impactful storytelling and we can’t wait to fuel their growth. Their 100% employee-owned company is in elite territory for restoring famous and historic monuments, buildings and churches throughout the United States. I’ll be hiring part-time content producers in Ohio, Nashville, Washington DC and Savannah to showcase their work and stories. We’re seeking to contract with a website designer for a full revamp as well. Ping me if interested! There’s more in the works, but I’ll pause here for now. I’m grateful for guidance and partnership provided by mentors, colleagues and friends over the last few months. Starting this firm allows me to be exactly where I need to be personally and professionally. Thanks to Stephanie Saghy, CFP®, CFA for the persistent encouragement and belief that this would be successful. Same to folks like Catherine Merritt, Katie (Trotsky) Kierna and Chris Davey for their guidance on this path they’ve already traveled. Dozens of other amazing friends have checked in on me as well, which I really appreciate. As they’ve heard, I’ve been quite busy … and happy. 😊