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✨ West Bengal's Festive Spirit Shines Bright: 72 Fireworks Fairs for Kali Puja and Diwali! 🎆 As the festive season approaches, West Bengal is preparing to host an impressive 72 fireworks fairs, up from last year’s 52. Here are the key highlights: 🔥 Bazzi Bazaars: These fairs will feature a diverse range of firecrackers, with a strong emphasis on eco-friendly options. 🔥 Economic Impact: The firecracker industry is valued at approximately ₹3,000 crores, supporting the livelihoods of over 150,000 people in key regions like South & North 24 Parganas, Purba Medinipur, Malda, Murshidabad, and Uttar Bangla. 🔥 Sustainability Focus: The West Bengal government is promoting the production of green firecrackers, with training provided by CSIR-NEERI to ensure environmentally friendly practices. 🔥 Licenses Granted: This year, 20,000 licenses have been issued for the sale of firecrackers, adding to the festive excitement! These fairs not only enhance the festive atmosphere but also provide vital opportunities for local entrepreneurs and businesses. Let's celebrate the vibrant traditions of Kali Puja and Diwali while embracing sustainability! Wishing everyone a joyful and responsible festive season ahead! Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect

#HindustanUnilever Announces Separation of Ice Cream Business Key Highlights: Strategic Decision: The Board of Directors of #HindustanUnileverLimited (HUL) has decided to separate its ice cream business, following a comprehensive evaluation by a committee of Independent Directors. ➡️ Need for Local Capabilities: As Unilever owns the trademarks and know-how, developing local capabilities will be essential for the continued operation of the ice cream business. ➡️ Unique Operational Model: The ice cream business operates with specialized cold chain infrastructure and a distinct channel landscape, which limits synergies with HUL's other operations. ➡️ Focus on Core Areas: This restructuring allows HUL to concentrate on its core business areas while enhancing its presence in trending sectors like Beauty, Foods, Health, and Wellbeing. ➡️ Enhanced Flexibility: Separating the ice cream business aims to provide it with increased flexibility and focus, ultimately maximizing value for shareholders. ➡️ Next Steps: The Board is expected to finalize the mode of separation by the end of this year, based on recommendations from the Independent Committee. This strategic move signals HUL's commitment to optimizing its operations and focusing on growth areas! Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect #HindustanUnilever #BusinessStrategy #IceCream #Restructuring #CoreBusiness #ShareholderValue

#Agartala is welcoming #PoloCentralMall, a remarkable new destination set to transform the shopping and entertainment landscape in the city! A New Shopping Haven Polo Central Mall is more than just a shopping complex; it’s an experience tailored to meet the diverse needs of our community. With popular anchor stores like Shoppers Stop and Pantaloons, the mall offers a wide array of products for your fashion, lifestyle, and home needs. Additionally, unique offerings like Forest Essentials ensure that shoppers have access to high-quality, luxury products. Entertainment for Everyone Beyond shopping, Polo Central Mall promises endless entertainment. Families and friends can enjoy a massive 10,000 sq. ft. Timezone Games, filled with exciting games and activities for all ages. The mall also features a 12,000 sq. ft. food court offering a variety of culinary delights to satisfy every palate. From local delicacies to international cuisine, this food court is sure to become a favorite gathering spot for food lovers. Cinematic Experience For movie enthusiasts, the Inox Leisure Limited multiplex is a standout feature. With four screens and seating for 800 guests, it provides a modern and comfortable environment to catch the latest films. At Polo Central Mall, whether you're shopping, dining, or catching a movie, there’s truly something for everyone at this vibrant new destination! #PoloCentralMall #Agartala #Shopping #Entertainment #INOX #ShoppersStop #Pantaloons #ForestEssentials #NewBeginnings #Community #FamilyFun #CulinaryDelights Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect Inox Leisure Limited Shoppers Stop Aditya Birla Fashion and Retail Ltd - Pantaloons Forest Essentials Timezone Games

Zomato to Myntra: Unpacking Platform Fees in E-commerce As the festive shopping season begins, many of us are surprised by the extra charges that e-commerce and food delivery services add to our orders. From platform fees to delivery surcharges, these hidden costs can quickly add up, affecting our budgets more than we realize. 💡 Recent Trends in Platform Fees For instance, Zomato recently raised its platform fee from Rs 6 to Rs 10 per order right at the start of the holiday rush. Swiggy quickly followed suit, putting more pressure on our wallets. In the fashion world, Myntra and AJIO.com have also introduced their own fees, which can significantly affect the total cost of our purchases. Here’s a quick overview of some platform fees: Myntra: Rs 20 (the highest) Ajio: Rs 19 Nykaa: Delivery fee of Rs 70 Amazon and Flipkart: Delivery fees of Rs 40 each 💡Zomato has said that this fee increase is intended to help maintain service quality during this busy season. They noted in a recent message, "To maintain services during the festive rush, we have slightly increased the fee." This fee has seen several increases since August 2023, with the latest change happening in July. 💡The Impact on Consumers For regular users, it’s important to be mindful of these extra costs. While online shopping is convenient, these added fees can sometimes take away from its charm. Companies argue that these charges are necessary to keep things running smoothly during busy times, but it raises an important question: How much are we willing to pay for that convenience? As these fees continue to rise, shoppers need to consider the value of convenience against the increasing costs. This balance could affect our purchasing decisions as the festive season unfolds. As we embrace the festive shopping rush, it’s essential to stay aware of the hidden fees associated with our favorite e-commerce platforms. By understanding these costs, we can make wiser choices and perhaps find better value elsewhere. The rise in platform fees reminds us that in the world of online shopping, things aren’t always as straightforward as they seem. Happy shopping, and may your festive season be both joyful and budget-friendly! Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect

Deepinder Goyal Launches Health Tech Venture "Continue" Deepinder Goyal, the co-founder and CEO of Zomato, has recently unveiled his latest venture, Continue, which is focused on health tracking and mental wellness. Founded in April 2024 under the name UpSlope Advisors Inc., Continue is currently in its early stages. In a significant show of commitment, Goyal has personally invested ₹50 lakh to fund Continue, according to filings with the Ministry Of Corporate Affairs. The startup's website, Continue.com, is marketed as "The Ultimate Health Tracker." While specific details about its offerings are yet to be disclosed, the branding suggests an ambitious vision for comprehensive health management. This venture not only reflects Goyal's vision but also the shifting landscape of health tech, where the lines between wellness, technology, and business continue to blur. #HealthTech #Startups #Wellness #DeepinderGoyal #Continue #Innovation Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect

#Sundarini Milk Cooperative Shines Globally! 🏆✨ In an inspiring triumph for sustainable agriculture and women's empowerment, Sundarini Milk Cooperative has made its mark on the global stage by receiving prestigious recognition at the Third IDF Dairy Innovation Awards in Paris. Outshining 153 entries from around the world, Sundarini has proven its commitment to innovative and eco-friendly farming practices. 🥛A Commitment to Sustainability🥛 Sundarini's success is a testament to its unwavering commitment to organic methods. By prioritizing sustainability, the cooperative not only enhances the quality of its products but also contributes to the health of the environment. 🥛A Lifeline for Women Farmers🥛 Launched in 2015, Sundarini has become a vital lifeline for over 4,500 women farmers in the South 24 Parganas district. By providing these women with resources, training, and a platform to sell their products, Sundarini empowers them to take charge of their livelihoods. 🥛Impressive Production Capacity🥛 Sundarini produces more than 2,000 liters of preservative-free milk daily. This impressive output underscores the cooperative's capacity to meet both local demand and maintain high-quality standards. 🥛Diverse Product Range🥛 Under the Sundarini Naturals brand, the cooperative offers a variety of organic dairy products, including ghee, paneer, dahi, and traditional Bengali sweets. This diverse product range caters to various consumer preferences and highlights the richness of local culinary traditions. 🥛Shaping the Future🥛 Looking ahead, Sundarini aims to expand its operations and increase the shelf life of its products. This forward-thinking approach ensures that Sundarini remains at the forefront of innovation in the dairy sector. 🥛Economic Impact🥛 In the fiscal year 2024, Sundarini generated an income of ₹4 crore for rural women, significantly empowering their entrepreneurial spirit. In celebrating Sundarini's achievements, we honor the spirit of innovation, community, and empowerment that drives positive change in our society. Together, we can make a difference! Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect

Discover #Essence by Vedant Fashions Limited - Manyavar-Mohey: A New Dimension of Fragrance.. Essence by Manyavar has just launched a stunning new premium perfume line, aiming to redefine olfactory elegance in a truly unique way! This new collection features four delightful fragrances, each crafted not only to please the senses but also to tell a compelling story: 1. Oud & Amberwood 2. Musk & Vetiver 3. Lavender & Patchouli 4. Mandarin & Tonka Each Essence has been thoughtfully crafted to evoke emotions and elevate one’s spirit of celebration. Fragrance plays a crucial role in personal expression, particularly during Indian celebrations. Whether you’re attending a wedding or a festive gathering, the right scent can amplify feelings, create lasting memories, and add an elegant touch to any occasion. With Manyavar's strong ties to both traditional and modern festivities, this new line of perfumes offers a fresh way to celebrate that appeals to all your senses. Dive into the art of fine fragrance, reimagined for today’s celebrations. In the tapestry of life, the right scent can turn every moment into something truly special. ✨ Essence by Manyavar is now available at select Manyavar stores and will soon be online. Your aromatic celebration is just around the corner! #EssenceByManyavar #Fragrance #Celebration #Manyavar #OlfactoryElegance Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect Vedant Modi Sameer Quadri

#ChandniChowk Hosts Largest Wedding Festival with Senco Gold and Diamonds Store Launch Key Highlights: ➡️ Event Duration: The festival runs until November 10, 2024, at Omaxe Chowk, celebrating the vibrant wedding shopping culture of Chandni Chowk, New Delhi. ➡️ Celebrity Appearance: Actress Mouni Roy added glamour to the event, enhancing the festive atmosphere. ➡️ Exclusive Offers: Shoppers can enjoy discounts, special offers, and exciting rewards: 1️⃣ Spend ₹50,000 or more for a chance to enter a weekly lucky draw with prizes like gold coins, LED TVs, and more. 2️⃣ Spend over ₹1,00,000 to enter a grand bumper prize draw for a chance to win a Tata Nexon or a Royal Enfield Hunter. 3️⃣ Daily shoppers spending ₹20,000 can participate in the "Spin and Win" activity for assured prizes. ➡️ Featured Brands: The festival includes jewelry from top brands like Kalyan Jewellers India Limited, #Tanishq, Malabar Gold & Diamonds and fashion collections from renowned designers such as Tasva | Aditya Birla Fashion and Retail Ltd x Tarun Tahiliani, White Hanger and Chhabra 555. Jatin Goel, Executive Director of Omaxe Limited, emphasized the festival's role in showcasing India's wedding traditions and providing a unique shopping experience. ➡️ Ultimate Wedding Destination: Omaxe Chowk aims to be the go-to venue for all wedding preparations, offering an extensive range of fashion and jewelry options. Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect Suvankar Sen #ChandniChowk #WeddingFestival #SencoGold #OmaxeChowk #Weddings #ShoppingExperience

Blinkit launched the #SellerHub to simplify onboarding for brands and sellers, similar to Amazon's FBA. ➡️ The Seller Hub allows sellers to manage their products directly, without intermediaries, offering services like inventory tracking, dark store availability, catalog and pricing management, and advertising tools. ➡️ The quick commerce sector is experiencing significant growth in user engagement and order volumes, prompting brands in beauty, health, and FMCG to invest heavily in visibility through commissions and advertising. ➡️ Over 200 brands have already signed up for the Seller Hub, with more expected to join. ➡️ In the July-September quarter, Blinkit delivered 92.9 million orders with a gross order value exceeding ₹6,000 crore. ➡️ Blinkit operates in over 40 markets, with nearly 40% of its business coming from the Delhi-NCR region. ➡️ Currently, Blinkit has 791 dark stores, aiming to expand to 1,000 by FY25 and 2,000 by December 2026. ➡️ Advertising is becoming a significant revenue stream for consumer internet platforms with high user activity. ➡️ The future looks promising for Blinkit and its Seller Hub in the quick commerce landscape. #QuickCommerce #Ecommerce #SellerHub #Innovation #Blinkit #Zomato Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect

Introducing EcoConscious - A Marketplace by Amwoodo 🌿 In a world increasingly focused on sustainability, Amwoodo has launched Ecoconscious, a go-to destination for daily essentials with an eco-friendly twist! At Ecoconscious, they not only benefit our lives but also protect our planet. The marketplace features a carefully curated selection of products that align with a sustainable lifestyle, whether we're looking for lifestyle basics, oral care, or grooming items. Explore Their Offerings: 🌿 I’m Eco: Discover sustainable essentials designed for everyday use. 🪥 Dencrus: Experience thoughtfully crafted oral care products that promote a healthier smile. 🪒 Shaveco: Explore eco-conscious grooming solutions that care for both us and the environment. They’ve created a plastic-free marketplace that everyone can enjoy. Every purchase contributes to reducing plastic waste and supports a more sustainable lifestyle. Together, let’s drive positive change and foster a healthier planet for future generations. #Sustainability #EcoFriendly #Ecoconscious #Amwoodo #PlasticFree #MakeADifference Keep watching this space. eastindiaretail.com is here to forge better connections for the vibrant and rapidly growing retail industry in Eastern India. DM us at info@eastindiaretail.com Piyali Roy Oberoi East India Retail Connect Agni Mitra Sourav Dey Avijit Rajak