EDO reposted this
Marketers, are you ready for some football (ads)? 🏈 The #NFL’s power to drive advertiser results is undeniable. According to EDO’s latest report, the League was behind five of the top 15 most impactful TV broadcasts for advertisers in the past year. Last season, NFL games generated nearly 36 times more ad engagement than primetime broadcast and cable averages. From a new slate of #streaming games to continued success in contextual targeting, here’s what you need to know before Thursday’s kickoff ⬇️