At EducationDynamics, we're always looking for new ways to integrate AI. Whether it's refining our creative processes or automating routine tasks, AI is a powerful tool that complements a human touch. By regularly adapting and vetting new AI tools, we continue to optimize our processes and drive better results for campaigns. We believe in "people-powered AI" and its potential to drive success! #HigherEdMarketing #AImarketing #AI #MarketingStrategy
I had the honor of being a guest on The Future of People Initiatives podcast with host Adam Fridman. We talked about higher ed marketing and building brands, with a focus on the impact of AI-powered marketing platforms and our approach to leveraging generative AI agents. The role of the modern marketer is embedded in creativity, critical thinking, empathy and authenticity. At EducationDynamics, we have integrated AI in several of our brand marketing processes, but it doesn't do the work for us. AI doesn't write content for us, but it does help us improve our content. AI doesn't create our ads, images, video, etc., but it does help us execute create better outcomes. That is how we're future-proofing our marketing and fueling our growth. As the marketers, we apply creativity and critical thinking to the process. AI can't do that for you, and you shouldn't expect or want it to. Adam and I also talked about tuning or training AI agents to perform specific tasks. Right now, I'm creating very specific and detailed instructions to guide the agents on narrow, repeatable tasks. For example, I don't have a "blog post" agent with our brand voice, etc. I have one set of agent instructions that helps us develop a general blog post outline and another set of agent instructions that performs a content review to improve consistency and quality. Give the episode a listen 👇 and let's continue the conversation. Would love to hear how you are leveraging AI and AI agents to help you improve your marketing outcomes. #higheredmarketing #ai #marketinginnovation #brandmarketing