Emerson Collective

We're lucky to have 53 interns with us this summer helping us grow, learn, and apply bold thinking to our work. On #NationalInternDay, we thank our summer interns for sharing their passion and ideas. We cannot wait to see what they do next!

On this week’s venture series, marketing advisor and author of Standout Startup Allyson Letteri is sharing what you need to know to nail your go-to-market strategy. To start, establish your four essential P's that make up the foundation of your strategy: - Purpose: the driving force behind your company - Persona: your ideal customer  - Positioning: how your product is different and better  - Personality: to build affinity with your customers and communicate consistently

Growing engagement is much more than checking analytics. Content Marketing Leader Camille Ricketts knows that there’s a subtle art to influencing consumer behavior. Her top three takeaways to make your business’s content stand out include: 1. Get obsessed with your audience and understand where content intersects with their lives. 2. Organize and analyze, and make sure this info doesn't escape you or your team. 3. Document your decisions in a way your team can use actively.

Purpose is the reason your company exists, beyond making a profit. A portfolio of high purpose-clarity firms earns significant positive risk-adjusted stock returns in the future, up to 7.6% annually. Leading with high purpose-clarity can make all the difference. For this week’s venture series, we’re bringing you tips from senior partner and managing director of West Monroe, Joe Brown, who knows a thing or two (or three) about the power of purpose. Read on for three key takeaways from his lightning talk: 1. Whether you’re 17 or 70, finding personal purpose reduces your risk of mortality by 15%. 2. The utility of your company’s purpose depends more on clarity than poetry. 3. To find purpose, fill in the blanks: We exist to [create impact] for [people we serve].

Dr. Agnes Binagwaho—Rwanda's minister of health from 2011 to 2016—co-founded the University of Global Health Equity (UGHE) in Butaro alongside the late global health pioneer Paul Farmer. Now a senior lecturer at Harvard Medical School in Boston and a professor at UGHE, Binagwaho combines her experience in building health systems with her passion for training the next generation of African scientists in health equity. The former EC Dial Fellow spoke to Nature Magazine about her work to fight racial stereotypes in global health and the concept of Western supremacy. Read the conversation here: https://lnkd.in/e3SSY6NW

Here's a post that turns the age-old question -- what if you only had a year left to live? -- on its head. Maybe the answer is drawing closer to the place where your talents are already in motion.

Welcoming Another Important and Common-Sense Immigration Announcement from DHS. Today, the Biden Administration made a crucial decision by extending and redesignating Haiti for Temporary Protected Status (TPS). This move by Secretary Mayorkas acknowledges the inescapable truth: Haiti remains deeply unsafe and unstable. Emerson Collective's partners at HAITIAN BRIDGE ALLIANCE (HBA) commend this vital decision, which provides much-needed relief and stability to hundreds of thousands of Haitians who have sought refuge in the United States. We thank HBA and all partners, advocates, members of Congress, and community members for their relentless efforts in urging the Administration to take this step; it’s the only reasonable and moral choice.   https://lnkd.in/esDWiwnr

Join us at tomorrow’s #FellowsFriday conversation between EC’s Jennifer Palmieri and former EC Fellow and journalist, Ari Berman! The two will discuss his most recent book, ‘Minority Rule: The Right-Wing Attack on the Will of the People―and the Fight to Resist It.’ The conversation will be an impactful discussion following the first 2024 Presidential Debate. RSVP today to secure your (virtual) spot for this critical conversation! https://bit.ly/3xxOQMT

Expanding labor migration pathways across the hemisphere can harness the significant economic contributions of migrants and address labor shortages while reducing irregular migration and saving lives. By investing in workforce development, job matching platforms, and integration programs, we can develop safe, legal, and orderly solutions to better manage historic levels of migration.

Fusion energy is key to solving our current climate crisis. So it’s critical that the fusion industry works together to build public trust. To do that, we must standardize how we evaluate progress. Every fusion concept naturally passes milestones that show it has a viable source of fusion energy and it can commercialize that fusion energy. To help motivate our industry to work together toward this common good, I’ve detailed the standardized approach we use internally to track the ecosystem. Hopefully this is helpful to investors, press, regulators, and the public to use to evaluate real progress. Further, CFS commits to focusing on  company milestone announcements that are: ✔ Easy to measure and interpret ✔ Peer reviewed, as the norm ✔ Shared and celebrated publicly ✔ Easy to understand The path to fusion is paved with extraordinary potential for climate and energy, and while we race against time to make fusion a reality we must also get it right. I urge my colleagues and peers to hold ourselves accountable to science, engineering, and commercial progress. A rising tide lifts all boats. Read my full open letter below and let me know what you think. https://lnkd.in/ejiwP3fz