Empty Cup Digital

The team is growing - we're hugely excited to announce the addition of our newest team member, Winter S.! Winter comes with a background of HubSpot experience, and as a HubSpot Specialist, will be helping clients optimize their processes and solve complex issues within the HubSpot ecosystem. Welcome to the team, Winter! #hubspotpartner #newhire #hubspot

It's a 🚀 HUGE 🚀 day for Empty Cup Digital. Untiered to Gold: 15 months Gold to Platinum: 3 months Platinum to Diamond: ??? Couldn't be happier with the growth seen so far in 2024, and there are no plans of slowing down!! Empty Cup Digital is now a Platinum HubSpot Solutions Partner, something that only roughly 10% of HubSpot Solutions Partners can say...but we're not just gunning for top 10% 😉 A big thank you to some of the folks who've helped make this happen through their hard work: Anže Koprivec, Annamarie Galante, Andreas Wessolly, Nathan Singer, Suzana Migirditch, and more! A big thank you as well to all the awesome companies we're fortunate to have as clients ❤️ Let's keep caffeinating revenue engines ☕ #hubspot #hubspotpartner #hubspotsolutionspartner #revops

Empty Cup Digital has officially become a Gold HubSpot Solutions Partner! This designation puts us in the Top 20% of HubSpot Partners worldwide - and we still have a lot left to give ☕

Deal renewal management was one of my top potential use cases for the new same object association features inside of HubSpot, and this week I had the opportunity to build it and see it in action.

😍 It turned out too awesome not to share. With a few workflows, a little custom code, and way too much time spent reading the new associations API documentation, we built a system to: 1) Automate the renewal deal creation process ⚙ 2) Automate the progression of renewal deals through the renewal pipeline ⏩ 3) Automatically associate all renewal deals back to their original deal and pair-label them accordingly 🏷 Check out the step-by-step process on how you can implement the same infrastructure (down arrow) P.S. This one gets quite a bit technical, but check the comments for the code used in this video for an easy copy/paste. #hubspot #revops #opshub #hubspottipsandtricks

🎉 HUGE HubSpot Update! You can now associate CRM records of the SAME type. That's right - connect a contact to another contact, a deal to another deal, and so much more! 🛠️ What is it? Introducing the Same Object Associations feature. This allows you to link a CRM record to another record of the same object type, be it contacts, companies, deals, tickets, or custom objects. It's all about reflecting the intricate web of contacts and related companies in your business. 💼 Why does it matter? This update bridges the gap in HubSpot, letting you capture those essential business relationships. No more missing out on key connections. It's all about making HubSpot mirror the reality of your business. 🚀 How does it work? 1️⃣ On each record, spot a new section in the sidebar that mirrors the record type. 2️⃣ For Pro+ users, you can label these associations for clarity, like 'colleague' or 'student-teacher'. 3️⃣ Use these associations across various HubSpot tools, such as Imports, Calculated properties, the Custom Report Builder and Workflows. 🖱 Example Use Cases 1️⃣ Need to be able to easily associate an original contract with an upsell or renewal deal? Associate them and label accordingly. 2️⃣ How about associating all branch campuses to a main campus for a university or hospital system? Now you can! 🔎 Who Gets It? All Hubs and tiers can now do same object association, with Association Labels being locked behind a Pro+ subscription. And as always, custom objects require an Enterprise subscription in at least one Hub. 📖 Dive deeper into this update with HubSpot's guide on the feature here - https://lnkd.in/gBe4mmHC My head is still reeling with potential use cases for this. Let me know yours in the comments! ⬇ If you have questions or need a hand on how this might be applicable at your org, don't hesitate to drop me a message! 💬 #hubspot #hubspotupdates #hubspottipsandtricks #salesops #revops