Endear reposted this
Every marketing tool claims they'll make you "more personal" with customers. But there’s a big problem. Marketing tools rely on your data to personalize interactions. No matter how sophisticated the tool is, it’s limited by the data you have. Throwing a fancy AI tool at mediocre data won’t get better results. The real differentiator? New types of data. New signals. Information your competitors don't have. This is Endear's unfair advantage: We tap into an army of retail sales professionals who can capture in-store data that's impossible to get online. This is NET NEW data. - Customer preferences - Real-time customer feedback - Reactions to certain products - Purchase hesitations - Other customer details Sure, it might be limited by what associates are willing to input into Endear. But with AI, that friction will decrease. That's not "another marketing tool with the same data." That's new data, which leads to actual personalization.