Engine Shop

We are thrilled to have been a part of creating "The Table," an evening that celebrated and empowered creative voices. #EngineShop #MercedesBenz

Our very own Jill Goldfarb participated in Event Marketer's Agency Operations Leaders summer roundtable, where they discussed everything from budgets to timelines to sustainability. Check out the full article here: https://lnkd.in/g-Bd_C46 #EngineShop #EventMarketer #Operations #Experiential

Our Faces of Care video series for Delta Air Lines, a collaboration with the fantastic team at Origin Films Inc., won a Platinum Award at the Viddy Awards! Huge thanks to Delta's incredible storytellers for their dedication & passion. #EngineShop #OriginFilms #Delta

We are thrilled to announce that we're on Event Marketer's #ITList of the Top 100 event agencies! It's incredibly rewarding to be recognized for impact and innovation in creating breakthrough moments for brands. #EngineShop #Agency #Top100 #Experiential #Marketing

A couple of months ago, we were wowed by the views of The Galleri Classic! Those memories and maybe a few secret recipes keep us inspired. #EngineShop #ExperientialMarketing #Events

Our team at Engine Shop was thrilled to support Delta Air Lines, BCD Travel, and KABOOM! volunteers to build a new playground at Kelly Park in Los Angeles. This marks Delta's 38th playground project and the second in Compton since their partnership with KABOOM! began in 2013. We're honored to be a part of creating a space for joy and fostering a sense of belonging for children where they can play, learn, and grow. Huge thanks to the Delta volunteers and community members who came out to lend a hand! Photo Credit: Rank Studios #EngineShop #Delta #BCDTravel #KABOOM

"In our rollout of the “8 Steps for Brands Seeking A Breakthrough” we talk about Step 1: Identify the Urgency. A question I sometimes get from clients, potential clients and new agency staff takes some form of, “Why does it have to be an emergency situation for Engine Shop to work with a client? We don’t always have an emergency, we just need an agency. Are you crisis management?” I respond this way:   Urgency and emergency are not the same. Urgency connotes intent, direction and singular focus on getting from current state to desired state. Greatness, success or any type of improvement, whether in business, sports, relationships or self-actualization, seldom occur without the discipline derived from urgency. Clarity lies in the root word. I urge you to be urgent in improving the areas of your life you want to be better.   In contrast, emergencies happen when you find yourself in an undesired state of chaos not planned, not foreseen, brought about by forces beyond your control and with a timeline that disrupts everything else you planned to do. These are scenarios from which we simply and immediately need to emerge. Where we are going becomes way less intentional or strategic. We just need to change our current state to some other state as quickly as we can.   Healthcare illustrates the point. Primary Care. Urgent Care. Emergency Room. Client brand managers are Primary Care – responsible for the proactive, ongoing wellness of the brand. Agencies (marketing specialists) provide both Urgent Care, expertise for the brand when the brand identifies something it wants to be better, and Emergency Room care, expertise for the brand managers when forces beyond their control put them in chaotic situations. All three work together, and Engine Shop can do either of the latter two. But people rarely seem immediately well coming out of the emergency room. They are better than when they went in, for sure, but many emergency room visits result in casts, crutches, stitches, hospital stays, rehab, missed work, and other longer-term, remedial impacts; and, usually, emergencies also tend to be more financially expensive.   We push clients to identify the urgency. It makes the work and the outcomes better, and it tends to reduce the amount of emergencies. That might be a formula for life, too." - Christopher Handy, CEO Engine Shop #EngineShop #Marketing #Experiential #Agency

Entertainment and Talent Marketing (ETM) reaches new audiences resistant to traditional advertising, connecting new demographics to where and when they choose to consume content. It elevates your brand's awareness, perception, and affinity through entertainment. Led by the visionary Mike Tschida, Engine Shop's ETM team is a powerhouse; a well-oiled machine known for propelling brands into the stratosphere through strategic product placement, celebrity partnerships, and unforgettable experiential events.  Tschida's unique background – a veteran of the political arena turned entertainment marketing mastermind – fuels his vision for a diverse and forward-thinking team. Under Tschida's leadership, the ETM team's success isn't merely attributed to their extensive industry connections, spanning studios, creative directors, film and television figures, agents, and celebrities. Instead, their expertise extends beyond their network. The team's recent triumphs are a testament to their robust collaborative spirit. In their latest endeavor with the Ghostbusters franchise, they showcased their ability to innovate by seamlessly integrating with the franchise's beloved universe, delivering results that exceeded even the most ambitious expectations of their clients. This team isn't reactive—it's proactive. They constantly analyze scripts, identify potential opportunities, and are ready to mobilize when a client is on board. They help clients understand the power of leveraging often-overlooked marketing channels to amplify their brands in exciting new ways. The future for ETM is brimming with innovation. They are not resting on their laurels – exciting plans for music licensing and expanded celebrity talent services are on the horizon. But it's not just about securing placements. They go deeper, meticulously aligning strategies with specific client goals and KPIs through a data-driven approach that emphasizes demographics, creative storytelling, and, most importantly, authenticity. Tschida's passion for the industry translates into a clear vision for a diverse team catering to a broader client base. His commitment to continuous improvement is evident in their action plan: exploring new script opportunities, venturing into sponsorships, and building an even more diverse client base. Led by Mike Tschida and fueled by a collaborative spirit, Engine Shop's ETM department is poised to dominate the ever-evolving entertainment landscape. Their dedication to innovation and an unwavering focus on client success solidify their position as the undisputed leaders in entertainment marketing.

First, tremendous thanks to Juanita Chavarro Arias and Event Marketer for highlighting what is widely considered the preeminent brand hospitality event in sports. What's the magic? Hospitality programs exists as one of the most effective tools of brand engagement strategies, because they provide intimate platforms of brand communication and relationship-building with consumers while the brand co-pilots a consumer's experience around one of the consumer's passion points. Hospitality as a marketing platform works best when the equity of the event matches the equity of the brand. The Mercedes-Benz Masters Experience sits as the best in sports partly due to the brand's equity (“Best or Nothing”) and the property's equity (“A Tradition Unlike Any Other”) aligning in a uniquely premier way. Other events, like F1, the Olympics, US Open, or Kentucky Derby have different equities that offer unique value for brands that can tie into them strategically, creatively and with great execution. The optimal links between brand and property do not always present themselves easily, but good energy and ambition between brand and agency provide the testing space to figure it out.  

“We have such a great client that is evolving as a brand and pushes us to never do things the way we did them the year before,” said Megan Rice, VP of Client Services at Engine Shop, lead agency partner on the sponsorship experience. “We want this to be a once-in-a-lifetime experience and make sure that all of these people who are VIPs feel like they are VIPs(...)" The Masters is where tradition meets innovation. See our team's ever-evolving approach in Event Marketer: