Engram

So proud to be embarking on this journey with Engram. A media experience that will truly unlock new understanding of not only how A.I. automations work but also how to build them...regardless of what your technical acumen is. #AI #aiautomation

This is the project we’ve dedicated countless hours to over the past six months, refining every detail to get it just right. Today, we’re excited to finally give you a glimpse into the universe we’re building—alongside one of the leading experts in no-code automation, Anthony Lee. Coming soon. AI Automation

This text is another touchpoint with our creative piece and brand. It provides additional information or acts as a canvas for a call to action. With media, every step is designed to help people connect with our brand. And yes, there are rules... What font sizes should we use? What colors? Where should we appear? Who should we associate our brand with? These rules help us build an effective media structure, laying the foundation for innovative, out-of-the-box campaigns. But to break the rules, we must first know them. #marketing #media

Content personalization involves using data to create and share content targeted to specific audiences or individuals. Demographic, socioeconomic, and behavioral data can all be used for personalization. Here are some examples: - Age (demographic) - Location (demographic) - Education level (demographic) - Gender (demographic) - Employment status (socioeconomic) - Income (socioeconomic) - Purchase history (behavioral) - Browsing history (behavioral) You can even personalize content based on which stage of the marketing funnel a customer is in. No matter what information you use to personalize, the goal is to provide current and prospective customers with experiences that are specific to their wants and needs. Which can drive conversions, sales, and loyalty.

Hooks are simple... As long as you trigger curiosity, emotions, or senses. Based on the content that follows the hook, here are three types: 🔴 Smart hooks: (trigger curiosity) Humans are naturally curious beings. Use intriguing headlines, narratives, thought-provoking questions, or mysteries to be solved to trigger this curiosity. For instance, Duolingo's challenge, "Can you become fluent in 3 months?" effectively sparks curiosity, encouraging potential learners to engage with the app and see if they can achieve this goal. 🔴 Emotional hooks: (trigger emotion) Content that evokes feelings is most frequently seen on social media. Humor, empathy, inspiration, fear, nostalgia, and inclusivity are key elements. For example, Apple's "Think Different" campaign is an emotional hook that appeals to customers' sense of creativity and persuades them to purchase. 🔴 Sensory hooks: (trigger the senses) It's not only about the text we read or hear; it's about how we experience it. Brands with products relying on the sensory perception of their audience use visual, auditory, and sometimes olfactory senses to appeal to their customers. KFC's "Finger Lickin' Good" hook appeals to the customer’s sense of taste and persuades them to try their food. 👉 We've crafted a special ChatGPT prompt template to help you create powerful hooks for your content. Just drop a comment saying 'hook', and we'll send the template your way. 🙌 More value coming, stay tuned.

How long should my ads be? 🤔 That's a question we all ask. Getting it right is key because we don't want to waste money on creatives that flop, right? Here's a graph that shows the average length of the best-performing videos for each category used by the top 1% of brands on social networks. 📈 Graph is showing different types of videos and how long each one lasts, with the lengths measured in seconds. #ads #mediabuying #creative

If you confuse, you lose. If you're direct, you'll connect.

In less than 90 days, we skyrocketed our client's Facebook Page by posting organic content. Subsequently, we launched a lead acquisition campaign, which proved to be much more cost-effective due to the relevant content we had previously distributed. ⭕️ Content-driven approach leads to: ⭕️ Creating audience that finds your content relevant, which leads to: ⭕️ Cost-effective lead acquisition With the right strategy, you can't miss.

The tale of how Coca-Cola strategically launched a doomed product to undermine their biggest competitor.