Ericsson

During #MWC25, Cecilia Atterwall, our VP Head of Marketing, engaged with our ecosystem partners to discuss the future of mobile connectivity. 🎤 These conversations were a platform to explore innovative ideas, strengthen partnerships, and set the stage for transformative innovation. One of the highlights was Cecilia's connect with Shamik Mishra, Vice President & CTO Connectivity at Capgemini Engineering. Shamik shared insightful perspectives on how both Capgemini and Ericsson are empowering enterprises to overcome data silos, capture valuable data, and leverage insights for meaningful business outcomes. 📈 With the emergence of network APIs, network capabilities will soon become accessible to developers, and Shamik provided his thoughts on which verticals and applications are poised to be early adopters. This collaboration marks a significant step forward in harnessing technology for enterprise success. 🤝 📽️ Dive into this engaging discussion on the future of mobile connectivity and innovation. #EricssonMWC #MWC25 #Connectivity #Mobile #Technology #Enterprise #Data #NetworkAPIs

Happy International Women's Day! 🌹 Today, we honor the incredible achievements and contributions of women across the globe. Guided by this year's UN theme, "For ALL women and girls: Rights. Equality. Empowerment," we are dedicated to fostering equal rights, opportunities, and empowerment for all. 🌈 Acknowledging that the gender gap in technology begins as early as lower secondary school—where girls are less likely to choose technology and science-related subjects—we are taking steps to address this issue through initiatives like Connect To Learn. This program ensures that girls have access to ICT skills both in school and outside of it, supporting their educational and career journeys. 🎓 By investing in programs like Connect To Learn, we aim to empower young women and girls as catalysts for lasting change. 🤝 As we move forward, our focus remains on building a future where everyone has fair access and equal opportunity. #IWD2025 #ForAllWomenAndGirls #InternationalWomensDay #FairAccessandOpportunity #TeamEricsson

There's nothing like starting the day with a fresh cup of coffee and an enlightening conversation! ☕️ We sat down with Peter Arbitter, COO of Aduna Global, to discuss their exciting new venture. Aduna is revolutionizing the connectivity landscape by bridging the ecosystem through network APIs, serving as a catalyst for innovation and growth. By seamlessly connecting networks, Aduna empowers CSPs, enterprises, and developers to unlock new opportunities, enabling groundbreaking applications and fostering cross-industry collaboration. But how did it all begin? 👇 💬 Peter shared that they identified numerous customer challenges and realized the solutions were within their network. Their response? An open-source initiative called CAMARA uniting over 400 companies to define and solve these challenges. This is why they are bringing APIs to market. 🎥 Catch the video for more insights from Peter about Aduna's origins and future goals. They also showcased a demo at one of the interactive zones in the Ericsson pavilion, covering how Aduna is set to redefine connectivity and transform the commercialization of network APIs. The demo delved into key topics such as use cases, ways to onboard your first API, network API testing tools, and many more. Join us on this transformative journey to pave the way for the next wave of mobile innovation! 🌐 #EricssonMWC #MWC25 #Aduna #Innovation #Technology #Connectivity #NetworkAPIs Jasmin Ella Masic

Wrapping up Mobile World Congress Barcelona 2025 today, the Ericsson Middle East & Africa team had three exciting announcements: 🌱 Turkcell deploys Ericsson’s advanced radios for maximizing energy efficiency and reducing carbon footprint Read more: https://lnkd.in/dqZB7qwH 📱 Ericsson and Econet Group strengthen partnership with core network upgrade deal at MWC 2025 Read more: https://lnkd.in/dkJy2iSy 🌟 Unitel and Ericsson strengthen Angola's connectivity with network modernization Read more: https://lnkd.in/dXCFgkzZ MWC may be over, but our journey is still going strong. Follow this channel for many more updates.   #EricssonMEA #MWC2025 #EricssonMWC

🎬 As #MWC25 comes to a close after four dynamic and inspiring days, we asked our VP, Head of Marketing, Cecilia Atterwall, and our CTO, Erik Ekudden, to share their experiences and insights from the event. Here are the some of the standout moments they highlighted: 👥 engaging with customers and partners to share best practices for creating new businesses with 5G, encouraging ecosystem-wide advancements 🚗 a groundbreaking demo with Jaguar Land Rover in the automotive sector, showcasing 5G for enhanced network performance, asset tracking, and high-precision indoor positioning using network APIs 🥽 offering personal AI experiences through innovative new form factors, including glasses powered by strong 5G networks We’d like to extend a sincere thank you to everyone who made this event unforgettable! 🤝 We are grateful for the chance to engage with so many forward-thinking leaders and innovators who are as passionate about the future of technology as we are. Your feedback and collaboration are invaluable to us and play a crucial role in shaping our future endeavors. We’re excited about what’s next and eager to continue driving innovation together. Let’s keep the momentum going and work toward an even brighter future! 🔮 #EricssonMWC #Connectivity #Technology #Telecoms #Mobile #Future #Networks #Partnerships #ThoughtLeadership

What has been happening behind the scenes since we announced our new venture, Aduna Global? 👀 Six months ago, Ericsson partnered with 12 leading communications service providers to launch a global platform for combined network APIs. Aduna’s mission is to accelerate developer innovation and help enterprises leverage network capabilities. The next step was to create a brand identity that not only captures the distinctive qualities of world-leading brands but also their convergence into a new company. 🧬 The name Aduna is derived from the Latin term coadunation, representing how different entities come together. The logo was inspired by the kaleidoscope, showcasing the connection around a shared sense of purpose. This week, Aduna made its official debut in Barcelona at Mobile World Congress 2025. 👋 Read our new blog from Stella Medlicott, Senior VP and Chief Marketing and Communications Officer at Ericsson, to explore how Aduna’s brand identity has come to life. ✨ https://lnkd.in/e5ks4JZZ #NetworkAPIs #Collaboration #MWC25 #EricssonMWC

Time is flying at #MWC25 as we gear up for our final day in Barcelona. Don't miss the opportunity to discover what's next at our booth! 🗓️ Our experts are eager to welcome you to Hall 2, where you can connect with thought leaders and take part in Ericsson’s conference program. Today's focus will be on how developers are spearheading the next wave of innovation through network APIs, and we'll explore the role of rich communication services in creating a seamless retail experience. 💻 This morning, we enjoyed a coffee chat with Nathan Rader from Deutsche Telekom, discussing network APIs, collaboration, and Aduna Global. ☕ Be sure to tune in for his valuable insights! At MWC, Deutsche Telekom is showcasing a demo in one of our interactive zones, highlighting their commitment to expanding the use of network APIs within the CSP community. By inspiring others to join this movement, they aim to unlock significant value and opportunities in the telecom market. Their demo features insights from their work with MagentaBusiness API and Aduna. Here's what's lined up for the last day of #MWC25: • 9:00-10:00: Building a secure future together: Empowering developers to innovate with network APIs • 10:30-11:30: Turning retail moments into rich conversations Join us on this transformative journey to shape the future of mobile. See you at the Ericsson pavilion in Hall 2! #EricssonMWC #Innovation #Technology #Connectivity #NetworkAPIs

What an exciting day at Mobile World Congress 2025! 💡 Did you know that we worked together with over 100 partners and customers this year to create immersive experiences and help our visitors step into the next wave of mobile? 🤝 In addition to inviting our guests to explore the future of connectivity through our 11 interactive zones, we also engaged in thought-provoking sessions. 🎙️ Dr. Sibel Tombaz, Head of Product Line Cloud RAN and Elena Fersman, Head of Global AI Accelerator led a session with leaders from Ericsson, AWS, Bell Canada, and DNB to explore AI's role in boosting efficiency, customer satisfaction, and new opportunities, offering actionable strategies for today's digital landscape. As consumer demands evolve, traditional mobile broadband is becoming outdated. To stay competitive, service providers are using technologies like network slicing for differentiated connectivity. Magnus Ewerbring discussed strategies for commercializing these services for both consumer and enterprise markets. After a dynamic third day at MWC, we asked Cecilia Atterwall, VP, Head of Marketing, to highlight the most exciting moments. Watch the video to see her top picks from the day. 🎥 Stay tuned for another exciting day and be sure to visit the Ericsson pavilion in Hall 2 to see what’s next in #MobileConnectivity. 🌐 #EricssonMWC #MWC25 #Collaboration #Technology

We’re excited to kick off Day 3 at #MWC25 in Barcelona! Starting the day with a good coffee and engaging with partners is always a win. ☕️ This morning, Jasmin Ella Masic had the pleasure of hosting Lei Zhong from Toyota Motor Corporation, who shared insights into their next gen 5G car demo. This unique demonstration focused on making the journey to and from events just as significant as the events themselves, all thanks to network APIs enhancing the experience. The demo even featured a real car making a 5G video call on-site. Don't miss Lei's walkthrough of this exciting technology! 👇 Looking ahead, we're eager to welcome you to the Ericsson pavilion for some thought-provoking sessions. Visit us in Hall 2 and dive into our immersive interactive zones. 🗓️ Today's agenda includes: 10:00-11:00: Time to monetize and scale 5G differentiated connectivity 11:30-13:00: The value of open ecosystems for accelerated innovation with SMO and rApps with AT&T, Swisscom, Telstra, Vodafone and leading ISVs 14:00-15:00: Ubiquitous communication and network APIs 15:30-16:30: Reimagining customer experiences in telecom through AI and automation with AWS, Bell Canada and DNB 17:00-18:00: The critical role of network APIs in app development Join us in building a collaborative and innovative ecosystem here in Barcelona and connect with industry leaders at our booth. 🤝 #EricssonMWC #Innovation #Collaboration #Connectivity #NetworkAPIs

Mobile World Congress 2025 is in full swing! Today, we welcomed 2628 external guests to the invite-only area of the Ericsson booth.✨ Did you know that over 65 Ericsson experts will participate in more than 40 plenary discussions during MWC as part of Ericsson’s conference program and the GSMA sessions? What a week! 🎙️ Erik Ekudden, Chief Technology Officer at Ericsson, and Kapil Mittal, Global Head of Digital Airspace, discussed how 5G Advanced and 6G are driving business opportunities in the digital airspace and delved into the role of drones in mission-critical public safety. 🚁 In another insightful session, Niklas Heuveldop, CEO of Vonage and Senior VP and Head of Business Area Global Communications Platform, and Åsa Tamsons, Senior VP and Head of Business Area Enterprise Wireless Solutions, explored how agile enterprises will leverage data processing, secure connectivity, AI, and APIs to drive growth and efficiency. If you are in Barcelona, make sure to say hello to our experts at the Ericsson pavilion in Hall 2 and discover what’s next in connectivity through our interactive zones. ⏩ #EricssonMWC #MWC25 #Innovation #Connectivity