ESRC Impact Acceleration Surrey

𝗪𝗮𝗻𝘁 𝗯𝗶𝗴𝗴𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗺𝗽𝗮𝗰𝘁? 𝗧𝗵𝗶𝗻𝗸 𝙨𝙢𝙖𝙡𝙡𝙚𝙧 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 🔍 Sci-comm expert Dr. Julius Wesche (PhD) 🌏 and I tackle one of the biggest mistakes you can make when planning your research comms: trying to reach "the general public". Because “if you try to cater to everyone, you’re not catering to anyone” 😱 Instead, “define your audience with teeth” — 1️⃣🎯 𝗚𝗲𝘁 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 — identify who it’s most important for you to reach, max 2-3 groups (if you’re not sure where to start, check out Prof Mark Reed’s three Is of stakeholder analysis — link in comments) 2️⃣🤝  𝗧𝗮𝗹𝗸 𝘁𝗼 𝗿𝗲𝗮𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 from your target groups to understand their needs 3️⃣📝  Build your strategy around 𝘁𝗵𝗲𝗶𝗿 𝗮𝗰𝘁𝘂𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 𝗻𝗲𝗲𝗱𝘀, 𝗮𝗻𝗱 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀, not your assumptions And this is just one insight from the 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦 𝘮𝘢𝘴𝘵𝘦𝘳𝘤𝘭𝘢𝘴𝘴 in social media for researchers Julius provides in the latest ep of Amplifying Research. We also cover — • How to get started with social media, even if you're a beginner • Tailoring content to different platforms • Practical tips for making sure your social media strategy is practical and sustainable • And so much more... 🎧 Ready to boost your research impact? Listen to this ep (and more like it) on Apple Podcasts, Spotify, or your favourite platform. Links in comments. 👇 What specific audience do YOU most want to reach with your research? Share below! ——— Hi, I’m Chris from 𝐀𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 👋 I'm on a mission to empower research leaders to drive lasting impact. Click my name + follow + 🔔 for tips on effective collaboration, engagement, and communication.

"A brilliantly planned and delivered online session - it gave young people a voice and gave parents confidence to reframe the way they look at their kids' online lives..." "Evidence based with real practical advice for those of us who are navigating this landscape with our children and young people. Refreshing and thoughtful antidote to the 'moral panic' that can surround this subject matter..." These are just some of the positive comments received about last week's online event from the University of Surrey led by Emily Setty, Dr Robyn Muir and Jonny Hunt as part of the ESRC: Economic and Social Research Council Festival of Social Science. Having been working with young people and schools for many years, the team brought parents, practitioners and young people together to explore the benefits of reframing the often negative and alarmist headlines around children's digital lives. Parents walked away with an appreciation that banning smartphones and shutting down digital experiences is nowhere near as helpful as taking the time to co-navigate the online world hand-in-hand. Young people expressed a need for support including; screen time limits, phones removed at bedtime, open conversations about online safety, support to navigate inappropriate content, and finding a way to be trusted. They're worried about things like; online harm, fake news, eye strain, friendship pressures, bullying, spending too much money and dangerous people online. If you missed the session why not catch up online via the link below ⬇️ and share with friends or colleagues bringing up young people. With over a quarter of 5-7 year olds in the UK now owning a smartphone and active on social media (OFCOM April 2024) there has never been a better time to join the debate about how we can best support our young people. If you are a parent or teacher and would like to receive the slides and resources, find out more about the team's research, take part in an upcoming podcast or invite them to work with your school/college, please drop us a line: esrc-iaa@surrey.ac.uk #ourdigitallives #youngpeople #onlinesafety #parenting #socialmedia #supportingyoungpeople #healthydigitallives #impact #esrcfestival University of Bedfordshire https://lnkd.in/ep-P6NEm

📣 Calling all STEM Women. Do you find yourself comparing your career to others and feeling like you’ve fallen short of your potential? Maybe you're stuck in the capability trap—spending over 50% of your time on tasks that don’t inspire you. Has your career path been derailed by redundancy or restructuring, or simply unfolded without your control? If you're wrestling with the burning question of ‘what’s next?’ it's time to take back control. Join a transformational workshop with Dr Hannah Roberts (that's me 😉), Amazon #1 bestselling author of Intentional Careers for STEM Women, and discover how to shape your future with intention. 🔓 Assess your career and learn how to break free from the five fulfilment traps that hold you back. 🫶 Overcome imposter syndrome by separating your self-worth from your work. 🧭 Master the Career Pivots® Compass methodology and leave with actionable steps to take your next big move. Design an Intentional Career™ that fulfils your ambitions and aligns with the people and things that matter most to you. Limited places available – register for free today │ ➡️ https://lnkd.in/eEaYRdfH I hope to see you there 👀 Hannah Scientist / Mum of 3 / Career Coach #careercoaching #stemcareers #stemwomen #careernavigation #careerdevelopment #leadershipcoaching #womensleadership #intentionalcareers #womeninstem #womeninscience 

"Nick was completely engaging from the get go - My son is 17yrs and hoping to study PPE at Uni next year and he says he had the most fantastic time and learnt so much." "Nick clearly put a huge amount of effort into his preparation and when he took questions from the floor he demonstrated deep expertise with his legal and political insights and answers." "The talk was amazing. It was witty, engaging and informative. I'm glad I went it deepened my understanding on the supreme courts." Huge thanks to Nick Clapham and Thekli Anastasiou from the School of Law, University of Surrey for an engaging journey through the first 15 years of the UK Supreme Court, held as part of the ESRC Festival of Social Science! University of Surrey ESRC: Economic and Social Research Council #esrcfestival

What if the key to a more sustainable lifestyle was easier than you thought? This workshop isn’t just about learning—it’s about empowering you to make real, lasting changes! Sofie Voss, a PhD researcher in sustainable behaviour change, will show you how to seamlessly integrate green habits into your day-to-day life. You'll walk away with practical tips and eye-opening insights that will make a genuine impact on both the planet and your personal life. Through engaging demonstrations, interactive activities, and a great deal of fun, you’ll start to see sustainability from a whole new perspective. Then join us for a networking session with light refreshments, to connect with like-minded people, share ideas, and recharge as you plan your next steps toward a greener lifestyle. You’ll be surprised by just how easy it can be to make an impact! Book here: https://lnkd.in/eSPi4zUS ESRC: Economic and Social Research Council #esrcfestival

Are you part of or responsible for a partnership where you're working towards shared outcomes or a vision for change? Sarah Morton has a mini webinar on evaluating the impact of partnerships, available to watch here and now!

New: I am working with colleagues at Institute for Methods Innovation to offer feedback on draft REF2029 impact case studies, helping you come up with strategies to deepen and extend your impact, collect convincing evidence and write compelling 4* narratives https://lnkd.in/eT7juxQM

🌟 On November 7, Hongbo (Daisy) Liu and I had the privilege of hosting the webinar, "Work Meets Personal Life: Navigating Social Media in the Workplace," funded by the ESRC Festival of Social Sciences ESRC: Economic and Social Research Council. We extend our heartfelt gratitude to our distinguished speakers, Dr. Lingling Yu, Darcy Yue Lu, Yao-Chin Wang, Xi Leung, and Brigitte Stangl, whose expertise on social media and human resources management contributed immensely to the event’s success. Their compelling research, insights, and recommendations helped shape a truly impactful and engaging session, leaving attendees with valuable perspectives on balancing professional and personal spheres in today’s digital world. Thank you to all who attended, participated, and contributed to this meaningful discussion! Thank you YU LI as a helper in the webinar. Huge thanks Julia Warsap for supporting this event. Surrey Hospitality and Tourism Management Surrey Business School, University of Surrey #SocialMedia #Workplace #WorkLifeBalance #ESRCFestivalOfSocialSciences #Webinar

Congratulations to Katy Peters and the Guildford Shakespeare Company on a captivating, creative, and immersive event delivered this week as part of the ESRC: Economic and Social Research Council Festival of Social Science. 🗡️ 🎭 Having witnessed the brutal stabbings of Mercutio and Tybalt in a scene from Shakespeare's Romeo & Juliet, the stage was taped off as the audience donned full CSI suits, to discover how crime scene investigators work, and how the techniques they use affect court rulings. Using virtual reality to explore the University's brand new CSI flat (Romeo's flat!), a detailed hunt for vital information then began. Blood stains and daggers were examined, laptops were seized, clothing fibres tested, and evidence was prioritised for the courtroom. The audience learned how lawyers use and challenge forensic evidence during a trial, were encouraged to present evidence and cross-examine, hear arguments for the prosecution and the defence, and uncover the roles of those involved in real-life criminal trials. A full jury then had the difficult task of deciding what justice should look like for Romeo... Thank you to everyone who made this innovative experience happen, and helped showcase so many aspects of the University of Surrey's amazing Faculty of Arts & Social Sciences. Discover more about the Faculty of Arts, Business and Social Sciences here: ➡️ https://lnkd.in/emyvHYiy #esrcfestival Guildford Shakespeare Company #crimesceneinvestigation #forensicscience #criminology #law #sociology #literatureandlanguages #drama #socialscience

Think you might be a poet? Are you puzzled or excited by the weird ways words work in poems? If you appreciate the power of language, we have crafted a unique event for you! Artists and performers from near and far will share their readings of some of our favourite poems - and you will be invited to play with words and make your own poems from a new perspective. Participate as much as you like - you can just sit back and enjoy listening, or join in! This event if for people of all ages. No experience in anything at all is needed. This event is being held at National Trust Dapdune Wharf. The venue includes accessible toilets, welcomes assistance dogs, pushchair/pram friendly, seating, step-free access and is wheelchair accessible. Book your free place here: