eTail™

Lauren Guthrie, Vice President of Global Inclusion, Diversity, Equity & Action (IDEA) Talent Acquisition and Talent Development for VF Corporation graced the #eTail25 stage for her Keynote: Priotizing DE&I Efforts at Your Retail Organization. At the helm of VF Corp’s accelerated focus on DE&I is Guthrie. The main takeaways from her session: ➡️ It’s important to create a working environment in which associates aspire to show up in their full uniqueness every day and truly feel respected and appreciated. ➡️ Dimensions of diversity have gotten broader. Make sure you’re creating actionable AND operational steps for change. ➡️ Make sure you’re collecting data on the impact of your DE&I initiatives. And above all, stay optimistic and enthusiastic. Change is happening in the retail world and we’re glad to be a part of it.

More than 40% of Americans are expected to shop for Amazon Prime Day 2024 (according to Numerator) Quick poll: will you be shopping Prime Day this year?

Want to know what retail companies attending #eTailBoston are investing in solutions? Let's talk about the Attendee Investment Report - a one of a kind report offered EXCLUSIVELY to sponsors; allowing your team to: ➡ Know which retailers are investing in your solutions (and when) ➡ Plan your onsite strategy in advance ➡ Follow up post event with those you didn't get to meet Find out how you can get a copy➡ https://bit.ly/3UG0o9D Let's not make this complicated. Participation gets you access to one of the most sought after reports in the industry. 4 Weeks to the Show - It's not too late!! Chet Silverman Michelle Millard #retail #retailtech #ecommercesolutions #omnichannel

Scotty O is going eTail™ Boston!! I can’t wait to see you there, we are going to learn & laugh! Come find me at the “Fun Table” either interviewing some superstars for the Always Off Brand podcast or on stage moderating my you know what off so our incredible speakers give you the insights & juicy nuggets you always get at eTail™ Let’s go!! Lena Moriarty Chet Silverman Ash McMullen Julie Spear Laura Meyer Zac Kieffer

We are thrilled to announce that Kate Maher (she/her), Sr. Director Innovation at Nike will be joining us at eTail™ Connect West! Kate’s expertise in strategic business leadership and her passion for impactful, meaningful work make her a standout in the industry. Kate excels in defining and implementing strategic and creative directions to bring a brand's vision to life in the mass market. Her focus on consumer-centric #retail experiences and innovative design has driven her to achieve yearly sales targets and foster future growth. At eTail™ Connect West, Kate will delve into "Synergizing Online and Brick-and-Mortar to Structure Seamless #Omnichannel Experiences." Don’t miss this opportunity to explore: • Leveraging CDPs as a conduit between channels for unified #personalization • Capturing in-store customer insights about the omnichannel experience to feed back to your #eCommerce teams • Harnessing technology to create a consistent narrative across different channels • Connecting with local consumers for region specific activities that are promoted online (i.e. cooking classes, weekly run clubs) • Measuring the effectiveness of your omnichannel efforts Learn more at https://bit.ly/4btGDrz #etailconnect #digitalmarketing #etail #etail25

So great talking on this topic of D2C channels vs Marketplaces! There is no right answer or perfect recipe, but having your eye on the brand direction makes you take right decisions along the way! Thanks for having me eTail Asia & Australia, Laura Danaraj, Suhana Begum!

I'm happy to announce I will be speaking at eTail Boston's 25th anniversary event happening this August 12-15! I'll be joining Ash McMullen of Advantice Health and Stephanie Grubert of Torani on a panel: Utilizing Tentpole Events To Drive Near and Long Term Brand Health. To find out more about the event, click here: https://lnkd.in/gtNW7ptf #eTail25 #eTailBoston eTail™

“We’re using AI to fuel our pricing strategy and empower customers with knowledge to make informed decisions before buying” - Craig Hosie, President of Rebelstork. Rebelstork is North America’s first tech-driven Baby Gear created for a new generation of socially and fiscally responsible parents. Ever since the company’s inception in 2020, Craig Hosie is involved in fundraising efforts and oversees business operations which includes a focus on mass retailer partnerships, relationships and management. Craig brings a wealth of expertise in sales and partnerships to Rebelstork, having spent over a decade working in medical sales for various organizations. Join us at eTail Toronto on Sep 25, 2024, and attend Craig’s KEYNOTE PANEL: Empowering the Consumer with Human-Centric AI where he discusses innovative strategies for leveraging AI such as:   👉7 key takeaways and lessons learned from emerging trends and Gen AI implementations for e-commerce 👉Application of AI algorithms to analyze customer behavior and preferences while implementing real-time, dynamic product recommendation 👉Creating personalized and engaging content with AI (e.g., product descriptions, social media posts, email marketing) Learn more ➡️https://bit.ly/3UpJtry #eTailToronto #eTail #eTail25

The countdown to eTail Boston is ON! In one month, you have the opportunity to benchmark with the best in eCommerce, physical retail, D2C, omnichannel marketers as we gear up for the busiest season in retail. See what our all-star speakers Drianna Smith from Kendra Scott, Scott L. from eos Products, and John Merris from Flooret are most looking forward to at #eTail25! https://bit.ly/4asSZz3

Who's excited for #eTail25 in Boston next month?! It's one of my favorites, not only for the valuable learnings from the keynotes & panels, but to reconnect with colleagues and make new connections. Thank you eTail™ for including me on a panel to discuss one of my favorite topics: Tent Pole Events. Anyone else been thinking about Prime Day? 😂 📽 credit: Heather Choe 🔥 Kristin Paulick Schoenstein Lena Moriarty Chet Silverman https://bit.ly/45D4J0X - Code: LINKEDIN20