EVEN

Yesterday, an artist who typically makes $5K per year from streaming made $7,500 on EVEN in just 12 hours. While #superfans and direct-to-fan are new buzzwords in the music industry, at EVEN, we’ve been building in this space for almost three years—creating the infrastructure that’s scalable for the industry and seamless for fans. In the spirit of building in public, here’s how EVEN measures up: • Average Conversion Rate: 4.3% • Average Revenue per View (RPV): $1.60+ • Q3 Fan NPS: 80+ • Q3 Customer Satisfaction Rate: 96% For those less familiar with these metrics, here’s how we compare with typical e-commerce benchmarks: • Average digital platform conversion rates range from 1% to 3%. • Average RPV in e-commerce usually falls below $1. • Most e-commerce businesses aim for an NPS of around 60. Remember, conversion in dollars is greater than conversion in streams. It’s time to get EVEN. #musicindustry #musicnews #dtc #NPS #streaming #RPV

One of the most exciting parts of what we do at EVEN is helping artists earn their first $100, $500, and $1,000+ from their music. But believe it or not, artists aren’t just spending that money anywhere. Their top question is, “How can I reinvest this to grow my career?” This past year, we explored various platforms and tools that can genuinely help artists grow their businesses and reach. One of those standout companies is Groover. From day one, I was impressed by the platform and the affordable, high-quality opportunities it offers to everyday artists—especially in an industry where scams are all too common. Groover gives artists a clear return on investment. This week, we proudly announced our partnership with Groover, providing Groover artists with immediate access to EVEN and offering EVEN artists a discounted rate on Groover’s services. Groover is helping artists get EVEN. A huge s/o to Apolline Lelaure, Lelaure, Romain Palmieri, Palmieri, Dorian Perron, Amy Siripunyo, and the whole Groover team.

Music is a business, so let’s start using the data businesses should use. Streaming platforms don’t use monthly listeners as their primary metric—they use subscribers. They don’t measure plays—they measure revenue. They don’t focus on pre-saves—they focus on conversion. A core part of EVEN is unlocking an artist’s data. This starts with first-party data and consumption insights, but more importantly, data that tells the story of the state of their business. Metrics like revenue per view, conversion rate, and total page views. Data like referrers, devices, and operating systems. And of course, to paint the picture in ways we’re all familiar with, how this data translates into the vanity metrics we’ve grown accustomed to, such as Streaming Equivalent. When artists and teams can start measuring what matters, they can truly take control of their careers, revenue, and relationships with fans. Because how does 1,250 streams equal 1 album sale? But that's for another day. Let's get EVEN. #musicindustry #musicnews #dtc #superfans #streaming #data #fans

Music is a business, so let’s start using the data businesses should use. Streaming platforms don’t use monthly listeners as their primary metric—they use subscribers. They don’t measure plays—they measure revenue. They don’t focus on pre-saves—they focus on conversion. A core part of EVEN is unlocking an artist’s data. This starts with first-party data and consumption insights, but more importantly, data that tells the story of the state of their business. Metrics like revenue per view, conversion rate, and total page views. Data like referrers, devices, and operating systems. And of course, to paint the picture in ways we’re all familiar with, how this data translates into the vanity metrics we’ve grown accustomed to, such as Streaming Equivalent. When artists and teams can start measuring what matters, they can truly take control of their careers, revenue, and relationships with fans. Because how does 1,250 streams equal 1 album sale? But that's for another day. Let's get EVEN. #musicindustry #musicnews #dtc #superfans #streaming #data #fans

Dizzy Wright dropped three albums on EVEN, engaging hundreds of fans and generating five-figure sales. Each release offered exclusive virtual Q&As, meet & greets, and more. Swipe to see how Dizzy took fan engagement to the next level with EVEN. 

Guests: Mag Rodriguez, Founder & CEO at EVEN Celena Fields, Head of Artist Relations at EVEN

Minnesota singer-songwriter Jonah Marais released his debut independent project, ‘The Jonah Marais Mixtape’ on EVEN under his label, Young & Optimistic. He enhanced the release with exclusive, never-before-seen content, including behind-the-scenes videos and photos from his studio sessions. Swipe to learn more and see how Jonah fostered deeper engagement around the mixtape. #BuyTheArtFromTheArtist

Join us in welcoming Max Escobar to the EVEN team! Formerly Audiomack’s Director of Marketing and Latin Strategy, Max is now leading the charge in expanding our reach in Latin Music as part of our Artist Relations team. Excited for what’s ahead! #LetsGetEVEN

Our team just touched down in Amsterdam for ADE. If you’re here and want to connect, shoot us a message and let’s make it happen. We’ll be around from now to the 20th. #EVENxADE #BuyTheArtFromTheArtist

Calling all artists and music marketers! We are hosting an exclusive session on today at 6PM EST to discuss key content marketing strategies for a successful music release. Join our Chief Marketing Officer, Chris Lubin, and Social Media Lead, Jasmine Cordew, as they share insider tips on promoting your release and engaging your audience like a pro. 🗓️ Date: October 16 🕕 Time: 6 PM EST 📍 RSVP only – https://lnkd.in/ecPTDDGQ If you’re an artist or artist manager looking to take your music career to the next level, this is the perfect opportunity to learn from the experts.