Evoke Law, PC

Evoke Law, PC was just published by 500 Global on the topic of Due Diligence on Brand Protection for Investors. Thank you 500 Global! Check it out!

#cannabislaw #cannabistrademarks

I am a big fan of the past and the future colliding. With everything that comes along with AI, there are serious intellectual property and rights of publicity considerations. P,S. I confess I am a huge George Carlin fan, and his progeny....Lewis Black Jerry Seinfeld, Jon Stewart, Bill Maher... so this bothered me more.

Selecting a legally strong brand name is challenging. I know, because I’ve done it myself. After many years, I decided it was time to follow the same advice I was giving to clients. I started considering a brand name that was both distinctive and exclusive. It wasn’t easy—most names were in use and or registered. (Domain names weren’t as challenging to register since the advent of new top level domains, e.g., .law, .legal, .lawyer, .store, .app, .best, .info, .online, .services.) But we decided on EVOKE LAW, making the connection between the consumer and the service to select an inherently distinctive mark. We conducted clearance, namely, a preliminary scan followed by a comprehensive search to assess anything legal under the EVOKE name or anything confusingly similar. We followed up and applied-for and registered EVOKE LAW, THE LEGAL EDGE IN BRANDING, and our logo. And, we have leveraged our EVOKE LAW registration against a junior user. #brandidentity #branding #branddesign #brandawareness #branddevelopment #evokelaw Evoke Law, PC Learn more about selecting a strong brand name here: 

🔍 Curious about the ins and outs of trademark priority? ⏰ Different jurisdictions have different rules for recognizing the senior owner of a given mark—some acknowledge rights based on first-to-file, some first-to-use, some first-to-use. Since priority is a dispositive factor in any trademark infringement analysis, join us on a journey through how trademark rights are established. Discover when filing an application confers priority and when the earliest use in interstate/international commerce confers trademark rights. Ready to safeguard your brand? Explore now: https://lnkd.in/g6FUqNiB #TrademarkLaw #LegalAdvice #BrandProtection #EvokeLaw #IntellectualPropertyRights #IPStrategy

🔍 Curious about the ins and outs of trademark priority? ⏰ Different jurisdictions have different rules for recognizing the senior owner of a given mark—some acknowledge rights based on first-to-file, some first-to-use, some first-to-use. Since priority is a dispositive factor in any trademark infringement analysis, join us on a journey through how trademark rights are established. Discover when filing an application confers priority and when the earliest use in interstate/international commerce confers trademark rights. Ready to safeguard your brand? Explore now: https://lnkd.in/g6FUqNiB #TrademarkLaw #LegalAdvice #BrandProtection #EvokeLaw #IntellectualPropertyRights #IPStrategy

🚀 Elevate Your Business with Strong Brand Protection 🚀 Are you safeguarding your distinctive and exclusive brand? Your brand assets include each and every aspect of the totality of the consumer experience: from the product itself, e.g., quality and product design, how and where the products are promoted, where it can be purchased, how the price relates to perceived value. Intellectual property can protect: TRADEMARKS A word, name, symbol, or combination that is shorthand for all the brand attributes that the consumer experiences in connection with the product TRADE DRESS Product packaging or product design PATENTS Functional features, ideas, or composition or design TRADE SECRETS Formulas, patterns, ideas, processes that are not available to the general public and provide the owner of the information with a competitive advantage in the marketplace COPYRIGHT Original works of authorship Understanding the nuances of what each type of IP protects is crucial for protecting your unique business assets. An experienced IP lawyer can guide you through the intricate world of protecting your brands, ideas, original authorship and more. Learn more about vital intellectual property rights. 📚 Ready to take the next step in securing your innovations? Consult with an IP lawyer today! 📚 #IntellectualProperty #IPProtection #BusinessInnovation #brandprotection #LegalInsights #Trademarks 

Evoke Law, PC Law has resources for entrepreneurs looking to understand protecting their intellectual property needs. Check out our Blog and Resource page for easy-to-understand information. Find it here, along with an overview of the trademark registration process: #trademarks #brandprotection #brandingstrategy

Running a small business is hard. I know, because I do it myself. Unexpected legal issues can throw your focus, energy, and budget completely out of whack. Evoke Law works with cannabis entrepreneurs on their intellectual property needs in a pro-active way — we believe an ounce of prevention is worth a pound of cure. For example, conducting clearance for a new brand prior to adoption to assess the level of risk for adoption and understand the brand landscape typically avoids a refusal at the USPTO, an expensive rebrand, a demand letter, and/or litigation. The cost to conduct clearance is way lower -- and much less stressful -- than rebranding, defending against a trademark infringement claim, or arguing against a refusal. #cannabisbusiness #cannabisidustry #cannabismarketingassociation Learn more about our firm here: