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How to diversify your shop GMV (stop relying ONLY on affiliates) - Launch product shopping ads to convert search traffic Compared to live GMV, we've seen 2-3x growth in product cards GMV (it now makes up 30-35% of total GMV). More and more shoppers are searching for products If your product contains a popular keyword, should run PSA (Product Shopping Ad) immediately - Post shoppable content on the brand account then run ads against your own content Hiring a TikTok content creator to create in house TikTok content should be required for any serious seller. You can post multiple times a day and do a ton of content testing and experiment - Utilize CRM tool to increase retention and repeat purchase If you don't have it under marketing, ask your account manager to request access. Altho it only makes up a small portion of revenue, We sent BFCM discount reminders to customers via the messaging tool in 2024 and it gave us massive sales. Are you stuck on TikTok Shop? Hit me up i'm offering free audit to your TikTok Shop for next 7 days.