To kick off the college football season, Excel's Brand Marketing team and our Game Seven Agency collaborated with JLab across talent sourcing, content production and campaign execution for the brand’s 'From The Lab to The Field' NIL campaign.
From The Lab to the field, JLab is ready for College Football. In a content series featuring Travis Hunter (University of Colorado Boulder), Will Howard and Quinshon Judkins (The Ohio State University), Miller Moss and Zachariah Branch (University of Southern California), Noah Fifita and Tetairoa McMillan (University of Arizona), Graham Mertz and Chimere Dike (University of Florida), Jackson Arnold and Nic Anderson (University of Oklahoma), JLab will showcase these incredible playermaker's talents and drive awareness for our incredible line-up of products in the most exciting #NIL campaign in #collegefootball. Thanks to the players, colleges and partners who helped make this incredible program come to life. Excel Sports Management LEARFIELD https://lnkd.in/gJas9eJd