Executive Presence

Not all LinkedIn posts are created equal. The most impactful ones often reflect honesty and vulnerability. Here are some examples of posts we’ve helped clients craft over the past year: - My journey in deciding to let go of employee #1 - How I handled unexpected client churn - A game-changing hire that turned our churn around - How a fellow entrepreneur inspired me to rethink my sales model Encourage your audience to engage by embracing authenticity in your storytelling.

We’ve had plenty of skeptics. And we’ve proved them wrong time and time again. Our experienced Engagement Managers guide you through a content discovery process in 1-on-1 sessions. And our team of specialized writers captures your voice and translates it into thoughtful, LinkedIn-ready posts. If you’re interested in learning more, shoot us a message!

Did you know that a CEO’s reputation accounts for nearly 45% of their company’s overall reputation? This significant impact highlights the importance of personal branding, especially on platforms like LinkedIn. However, many CEOs tend to invest heavily in their company’s channels while neglecting their own presence. It’s time for that to change! CEOs, start recognizing the value of positioning yourself as thought leaders on LinkedIn. Focus on your personal brand and benefit your company.

Here are the top 3 mistakes executives make on LinkedIn: 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗮𝗴𝗲 𝗢𝘃𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀: Many executives prioritize their company’s presence, but true influence comes from building their own brand as thought leaders through personal profiles. 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗻𝗴: Credibility grows through sharing insights, not pitching products. Research shows that 80% of posts should avoid mentioning the company name altogether. 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝗻 𝗣𝗼𝘀𝘁𝗶𝗻𝗴: Our studies indicate that it takes 2 to 5 high-quality original posts to stand out on LinkedIn. Infrequent posting—just a few times a month or year—can hinder your impact. ❌ Don’t fall into these traps ❌

Have you been featured on a podcast? You’re sitting on a LinkedIn gold mine. One way to create compelling LinkedIn posts is by repurposing long-form content like podcasts, webinars, or keynote speeches. Not only is this great content, you’re maximizing the value of your existing material. How do you make the transition from podcast to LinkedIn post? ▶️ Start with a transcript. ➖ Next, subtract. Cut down excess content. Delete out pieces that don’t add value. ➗Then, divide. Chop the transcript into single, digestible chunks. ➕Finally, add. Craft strong hooks and emphasize a key takeaway for your audience. One 60-minute podcast can often yield a dozen posts. Most people find it easier to talk than to write. This approach takes advantage of that fact. Ready to turn your podcast into LinkedIn gold? Let us help you get started!

Comment drafting is an underutilized strategy on LinkedIn. This approach involves being among the first to comment on posts from users with large followings, and it can significantly enhance your visibility and engagement. Here’s how to effectively implement this strategy: Set post notifications for industry leaders with large followings. This ensures you’re one of the first to see their posts as soon as they go live. Leave a thoughtful comment within the first hour. Share additional insights or offer a contrary viewpoint to spark discussion. The first hour is crucial for maximizing the visibility of your comment. Engage with responses to your comments. This not only shows that you value the conversation but also helps you build meaningful relationships within your network. By being proactive and thoughtful in your interactions, you can turn these opportunities into valuable relationships.

Boosting your LinkedIn presence has tangible results. If you’re interested in learning more about EP’s services, shoot us a message!

Attention-grabbing posts perform best on LinkedIn. The algorithm favors content that sparks quick engagement, and one key metric is how many people click the “see more” button. Here’s how to get people to view your full post: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗦𝗼𝗹𝗶𝗱 𝗛𝗼𝗼𝗸: Your opening line should grab attention and entice readers to keep scrolling. 𝗠𝗮𝗸𝗲 𝗜𝘁 𝗦𝗸𝗶𝗺𝗺𝗮𝗯𝗹𝗲: Users often skim through their feeds, so use short sentences, bullet points, and clear formatting to enhance readability. 𝗘𝗻𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗖𝗹𝗲𝗮𝗿 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Leave your audience with valuable insights or action to ensure your post resonates. Check out the example below for inspiration! 💡

Stop sharing content with no value. Many busy executives default to this approach, simply reposting a video or post. However, these simple reposts tend to fall flat. Here are three ways to make shared content work on LinkedIn: 1. Personalize it. Repost but add a few sentences that make the shared content more valuable to your audience and more personal to you. 2. Try news hijacking. Add your perspective to a trending article relevant to your industry. If you're one of the first to do this within the initial 24 to 48 hours, you can gain significant visibility. 3. Be contrarian. Find a point of view you disagree with and share your argument. For example, if the New York Times publishes an op-ed relevant to your field, you can share it and explain why you disagree, backed by your 20 years of experience and personal stories. It’s ok to repost, but make sure you add something to the conversation.

Many of our CEO clients underestimate the power of commenting on LinkedIn. Executives often default to a simple “thanks” when responding to comments. This is the wrong approach. Instead, executives should use comments as a strategic tool and respond with insights to create a two-way dialogue. Why? First off, comment exchanges give your posts an algorithmic boost, increasing their visibility and lifespan on LinkedIn. This is especially true within the first hour of your post. Second, comments go a long way in building connections. When your audience takes the time to comment, they appreciate a thoughtful response. If you ignore them, you risk making them feel undervalued. By actively participating in the comment section, you bring your audience into the conversation, making them feel more connected and invested in you and your posts.