NVE Experience Agency

Year two is for the crew! We’re back at it with @CaptainMorganUSA, the Official Spiced Rum Sponsor of the NFL, inviting crews across America to join in on the most epic scavenger hunt – with even more legendary adventures and prizes up for grabs all season long 🏴☠️ 🏈 We kicked off this year’s Follow the Captain campaign with a game day celebration like no other, setting sail on the Hudson with Super Bowl XLVI champion and former NY Giants star Victor Cruz for a next-level "sailgate" during the Giants vs. Cowboys game 🚢 ⚓ ️ Charting the course for a season of adventure, Big Blue fans enjoyed unbeatable seascape views, expertly crafted Captain Morgan cocktails, onboard challenges to unlock even more surprises, plus, a killer performance from rap superstar Aminé! As the season unfolds, we’ll be working with Captain Morgan to bring fans closer to the game than ever before — from stadium tours and VIP meet & greets, to limited-edition merch, and even a chance to win a trip to NOLA for the Big Game in Feb. Head to Followthecaptain.com to get in on the action and score fun surprises all season long. #AdAgency #Client #CaptainMorgan #FollowTheCaptain #NVEExperienceAgency #Sailgate #VictorCruz #NYC #Aminé #NYGiants #NFL #Football #Marketing #ExperienceMarketing #Experiences #BrandExperience #SponsorshipMarketing

We’re kicking off the week on a high note! Our “Poor Things” Salon of Seduction for Searchlight Pictures and Law & Order SVU: Olivia Benson Plaza for NBCUniversal have both been shortlisted for Clio Entertainment Awards! 🙌 🎉 Shout out to our amazing client partners and our talented teams that created these incredible experiences! #Client #ClioEntertainment #NVE #NVExperienceAgency #Marketing #ExperientialMarketing #Experiences #BrandExperience #EventMarketing #ClioAwards #Awards #AwardsSeason #BrandActivation

Where did summer go? There may be a chill in the air now, but this #FBF we’re looking back at all the fun we had in the sun with Liquid I.V. on the Live Nation festival circuit this summer ☀️ 😎 💦 We had an incredible time creating unforgettable hydration activations at Governor’s Ball, Bonnaroo, and Lollapalooza, ensuring festival-goers stayed refreshed and energized all weekend long! Our team created a two-story water tower experience, a VIP Hydration Lounge, interactive sampling stations, and roaming brand ambassadors offering Liquid I.V. mocktails and non-alcoholic jello shots, ensuring attendees stayed hydrated in a fun and engaging way — making Liquid IV everyone’s fave festival hydration hero! ✨ #AdAgency #Client #NVEExperienceAgency #FlashBackFriday #LIVattheFest #StayHydrated #Lollapalooza #LiquidIV #Marketing #ExperientialMarketing #Experiences #BrandExperience #FestivalSeason #FestivalMarketing #EventMarketing #SamplingEvents

We partnered with FX to take horror to new heights with the immersive launch of "Grotesquerie," the latest spine-chilling series from Ryan Murphy. Fans were plunged into the eerie world of the show through scream chambers, an escape room, and a macabre dining experience. From the "Symphony of Screams" soundtrack to unsettling culinary delights, every detail was designed to thrill and terrify. Check out BizBash for all the gruesome details:  https://lnkd.in/gy7MSThg Thanks to Claire Hoffman for highlighting this unforgettable experience! #Client #Grotesquerie #FX #RyanMurphy #SymphonyOfScreams #ImmersiveExperience #Horror #NVEExperienceAgency #Marketing #ExperientialMarketing #Experiences #BrandExperience #ExperientialAgency #EventMarketing #Creativity #SpookySeason

Proud to see our own Jason I., SVP, Executive Design Director, on the FRAME Awards grand jury again this year! His dedication to design excellence inspires us all. 👏 And congrats to all the finalists - we can't wait to find out the winners later this month! #FrameAwards #DesignLeadership #NVE #NVEExperienceAgency #Marketing #ExperientialMarketing #SpatialDesign #EnvironmentalDesign #experiences #BrandExperience

So proud to be part of the incredible team behind World Class 2024 in Shanghai for their 15-year anniversary! 🎉 ✨From leading production, creative, strategy and logistics to having 44 competing bartenders, up to 800 attendees at one time, producing 6 challenges, multiple guest shifts, 2 offsite events, 90 brand passion sessions, a jam packed industry forum schedule and a final night awards party! 🍹 Here’s to innovation and many more years of World Class! 🥂 Shoutout to our amazing partners Delightful Media, Scotch Creatives, Global Bartending, and The Story #nve #nvexpperienceagency #marketing #experiencemarketing #experiences #brandexperience #experiencemarketing #worldclass2024 #shanghai #worldclass

BEYOND BRANDING: How Tanqueray is Bridging Culture and Advocacy through Partnerships Lately, I’ve been obsessed with the job of culture to breathe magic into the lived moments where our brands are enjoyed and experienced. This year I introduced what I call an “ethos of image making” which is a code of creative for makers to follow in order to deliver the result of images that feel alive with the real world, buzzing with living emotion and featuring the real humans of cocktail culture in the theater of the on-trade. This became real this month at World Class Global Finals in Shanghai- the first launching place for Tanqueray No. TEN’s global Tastemakers platform. Three international cocktail creatives from three markets (USA, GB and IT) have partnered with Tanqueray as thought leaders, industry experts, and co-conspirators for the future of cocktail culture. Introducing the Tanqueray No. TEN Tastemakers, Tiffanie Barriere , Giulia Cuccurullo and Matteo Di ienno The content featuring these three amazing humans features the programming that each of them designed, prepared and produced during World Class. Across the week of World Class, three iconic Martini creators also lent their skills to the bespoke Tanqueray menus on offer at the W Hotel Shanghai. A Martini trilogy menu created by Orlando Marzo , Erik Lorincz and Adrian Michalcik paid homage to the three bottle designs that each world class winner held in their hands the year they won Global Bartender of the Year, presenting a twist on the Tanqueray challenge for this year’s competition to reflect industry legends from cocktail culture. Hats off to the mastermind behind every Tanqueray No. TEN touch point from the week- Jenna Ba for her outstanding creative direction which not only touched the brand’s DNA but expressed its essence into a future worth toasting to! Thank you and congratulations to Kevin Delaney for stewarding and enabling Tanqueray to be everything it could be this year. To our brilliant leadership from Patricia Borges and Sally Smallman (nee Dent) for being the guiding lights and nimble visionaries behind everything Tanqueray and jumping in at every swirl and eddy in the storm. We could not have done it without you. To our interdisciplinary team of all around rockstars that designed, built, served, and made Tanqueray’s programming/space/drinks! Global Bartending Kenji Jesse Liquid Bar at W Hotel Shanghai Kara Porter Madeleine Fleet James Kyte NVE Experience Agency And to our content team that saw the vision, lives our purpose, and stands on BUSINESS ALWAYS!! Delightful Media Jonathan Almond Kiel deValera the best is yet to come!! And as always to team Tanqueray, Lina Martinez Daniel Cruz Nanda Griffioen Murat Guneysu Amabile Guglielmino-Brady #creativemarketing #culturemarketing #brandsinculture

We’re absolutely thrilled to announce that we’ve been shortlisted for Agency of the Year in The Drum Awards! 🎉 And if that wasn’t enough great news to end the week on, our immersive “Poor Things” Salon of Seduction, “Law & Order: SVU” Olivia Benson Plaza activation, and Follow the Captain campaign for Captain Morgan were shortlisted too! A huge thanks to our incredible clients Searchlight Pictures, NBCUniversal and Diageo, and to our amazing teams who worked tirelessly to bring these projects to life. See you at The Drum Awards Festival in November! #TheDrumAwards #NVE #NVEExperienceAgency #marketing #ExperientialMarketing #experiences #BrandExperience #EventMarketing #Awards #AdAgency #AwardsSeason #BrandActivation #TheDrum

Calling all Boston "Law & Order" fans: We're helping NBCUniversal kick off the new seasons of "Law & Order" and "Law & Order: SVU" with a thrilling two-day fan experience. Stop by "Law & Order Station" in Boston's Faneuil Hall Marketplace on Oct. 4-5 and dive into the world of your favorite characters, get an exclusive sneak peak at the new seasons, pick up some merch, and savor a complimentary “Law & Order” themed donut and cup of joe. Don't miss out! Reservations open tomorrow, September 20 at 12 p.m. ET: https://lnkd.in/eepTWu2n https://lnkd.in/e26UD_Fh

WHAT A WEEK   It’s hard to believe it’s over, but World Class Shanghai has officially come to a close. It was a truly special 6 days here of celebrating 15 years of promoting cocktail culture with our incredible global hospitality community, which was capped off by Keegan McGregor of Canada taking the top gong as our Global Bartender of the Year 2024!   As is only appropriate for such an auspicious anniversary, we had to go big. There are far too many moments and memories to call everything out, but here are a few of my highlights: - Delivering a monster 160+ sessions brand experiences, challenges, tastings, seminars, and more - Having our most diverse judging panel yet, consisting of 18 absolute legends of the industry - Putting Shanghai’s best venues and hospitality on show with 40+ guest shifts and branded pop ups taking over the city with the World Class Cocktail Festival - The return of the Industry Forum masterclasses/seminars/think tanks, and the launch of its mentorship program - Launching the World Class Lab in partnership with Sober Company, creating a legacy of education and capability with Shanghai’s bartenders - 10x immersive brand activation spaces, bringing Diageo’s Luxury Portfolio to life in partnership with the best bartending talent in the world   I also want to say a huge thank you to the many partners that gave all their dedication and passion into delivering this event. It takes a village to do this! Diageo China – Atul Chhaparwal, Graham Villiers-Tuthill, Iris Wang, Rita Ren, Ryan Zhang, Andy An, & Cooper Chen Diageo Global - Patricia Borges & Julie Bramham NVE Experience Agency – Event Strategy, Creative, Production & Logistics Global Bartending – Drinks & Competition Execution Scotch Creatives – Competition Strategy Delightful Media – Content The Story – Talent & PR   I’ve taken away so many learnings from this year. It feels like World Class is going from strength to strength in its 15th edition and I can’t wait for us to continue to celebrate hospitality, foster connection, and shine a light on the incredible talent that exists within our industry as we grow. First, though, it is time for a short break to recharge the batteries and spend some time with my loved ones.   See you all in Toronto for 2025!