Factors.ai

Today marks a special milestone as we officially launch our partnership with G2! 🎉 G2’s CEO, Godard Abel, talks about how we’re making it easier for you to connect with the right buyers using G2’s insights, and how Factors.ai helps you track how those connections impact your revenue and activate high-intent accounts through the right sales and marketing channels for even greater results. With Factors.ai X G2, you can: ➔ Use G2 signals to target the right accounts and build more effective LinkedIn campaigns, leading to a 41% increase in conversion rates. ➔ Improve ad performance—we have seen accounts engaging on G2 and visiting your website convert 66% better than through paid search. ➔ Close deals faster—we have seen that G2-influenced deals see a 20% higher closure rate and a 61% increase in deal creation. ➔ Track success easily—Factors.ai gives you detailed attribution analytics to show how G2 and other channels are boosting your revenue. We’re excited to help you get more out of your marketing! #factorsai #g2 #partnership #sales #marketing #gtm

The future of marketing and sales is signal-based. And it's here. Join Leon Capaldo and me for an exclusive LinkedIn Live, where we'll talk about how intent signals transform GTM strategies—and how Factors.ai x Snitcher can help you stay ahead of the game. We'll discuss some exciting things like: 1. Trends in Signal-Based Marketing & Selling: How are companies leveraging signals to stay ahead? 2. Identifying the Right Signals: How to focus on high-impact intent signals amidst the noise? 3. Activating High-Intent Accounts: How can you tailor your campaigns to each prospect's journey? 4. Sales & Marketing Alignment: How do teams collaborate better using intent signals? 5. Measuring Success: What KPIs matter in signal-based campaigns? When? 10th October 📆 Time? 5 PM IST | 1:30 pm CET 🕔 Register now to reserve your spot! PS: Drop any questions you want us to answer during the live in the comments below! ⬇️

What would it be like if every company created content like B2B brands? ⬇️ 1. Domino's 🍕 Title: 10 Pizza Toppings that Enhance Your Dining Experience H1: What is a Pizza topping? H2: Types of Pizza Toppings H3: How to Choose the Right Pizza Topping Content: In today's fast paced world, you need fast food; let’s delve into… 2. Nike 🥾 “We’re hosting a webinar with Shoey McSneakerson about the raw materials needed to make running shoes” 3. Gucci 👜 “Gucci vs Chanel” - what’s the right bag for your outfit? “Top 5 Louis Vuitton Alternatives to revolutionise your fashion game” 4. Uber 🚙 “Here’s a downloadable ebook on how to choose the ideal Uber for your journey” *They add you to their email list where you receive newsletters and updates about their cars’ mechanisms till you unsubscribe* 5. Zomato 🍔 “Check out our case study on how our food delivery feature helps 50K+ WFH employees save time on cooking by 420%” (while draining their savings by 100%) 👀 I can go on and on, but I also want y’all to add your own unique ideas in the comments below 🌻 P.S.: This isn’t a diss against B2B marketers lol but it’s kinda funny how formulaic it all is, right? ☠️

Curious how AI is changing business? Let’s talk about it. Join us on October 18th in Bangalore for a panel with Ankit Jain (ClearFeed), Siddharth Deswal (Enfra), Anand Venkatraman (Happysales.ai), Praveen Das (Factors.ai), and Siddharth Sharma (YellowKyte). Hear from the leaders using AI to improve how businesses work and grow. This is your chance to connect, learn, and walk away with practical insights. Seats are limited—check the comments for the registration link!

We’re #hiring. Know anyone who might be interested?

If you’re in GTM, Sales, or Growth, you wouldn't want to miss the 2nd Clay-GTM Mixer in Bangalore. Panel for the Day: ➡️ Bharath Srinivas from Keystone18 will be sharing the exact strategies and workflows that can help scale your outbound approach for enterprise accounts. ➡️ Shubham Sharma will be talking about unleashing the power of Clay integrations and learn how to DIY your own Sales & Growth workflows for maximum impact. ➡️ Keyur Kumbhare will share how to activate content-led demos that drive results for SaaS GTM teams. What You Will Learn: ➡️ Proven strategies for scaling outbound campaigns using Clay ➡️ Enterprise-level use cases: from CRM enrichment to personalized outreach ➡️ How to integrate any tool into Clay using APIs ➡️ LinkedIn personal branding tips and content-driven demos ➡️ Lessons learned from building RevOps workflows Seats are limited, so make sure to secure your spot early (link in comments). 🌱 Siya V Clay #clay #gtm #factorsai #outbound

What a night it was at the ABMbound Afterparty, presented by Air Traffic Control in partnership with Factors.ai and other amazing sponsors! 🎉 Great food, even better wine, and plenty of laughs with over 100 B2B marketing friends. 🍷✨ Our Co-Founders, Srikrishna and Praveen, connected with so many awesome people who are as passionate about ABM as we are. AJ Wilcox, Ding Zheng, ☁️ Cliff Simon , Arun Sivashankaran, Stuart Balcombe, Kamil Rextin, Mike Rizzo, Emily Kramer. Instrumental Group, RevenueHero, Sendoso, OnScreen, Rep.ai, Seventh Sense, HighRoad Solutions , Integrate IQ™️, Pitchfire, Compound Growth Marketing, MarketingOps.com, TELEGRAFIK.

Team Factors.ai at INBOUND 🥂 Our co-founders Praveen and Srikrishna are having a great time meeting fellow founders, friends, partners, and future customers 👀 — all while learning from the amazing speaker lineup! Catch them if you're around! 👋 #inbound #factorsai #hubspot

You might miss out on advertising to key accounts because of this ⬇️ Two words: Industry tags (Tim has explained it so well in the video) The way LinkedIn categorizes companies can be confusing, leading to wasted ad spend and missed opportunities. Luckily, you can use Factors.ai account segments to identify and create a list of web visitors segmented by source and how far along they are in the customer journey. You can also refine the list by targeting accounts that visit high-intent pages (pricing pages, comparison blogs, G2 reviews, etc.) and fit your ICP based on demographics, industry, technographics, revenue, etc. Once done, you’ll have a list of high-fit, high-intent accounts Upload this list when creating audiences on LinkedIn to skip the ambiguity and save ad spend. It also comes in handy when launching retargeting campaigns to prospects in the solution-aware stage. To help you optimize your LinkedIn ad targeting, we've detailed a blog that will guide you through these challenges. Read it here: https://lnkd.in/gaGiPHH5