Factors.ai

We have seen that accounts influenced by G2 are 61% more likely to convert. Buyers visit G2 during two critical moments—after a deal is created and during renewals With Factors.ai, you can track these high-intent signals in real time, allowing you to reach out when prospects are most likely to engage and move forward. ➡ Buyers visit G2 at three key points: after a deal is created, during renewal periods, and when evaluating new solutions. Monitor these behaviors and sync them with your CRM for immediate follow-up. ➡ Leverage Factors.ai’s real-time notifications to alert your sales team when accounts visit your G2 profile, check competitors, or explore alternatives. Timing your outreach to these events can significantly improve response rates. ➡ Automate personalized messaging that aligns with these buyer stages. For example, send detailed product information after a deal is created or exclusive renewal offers before the buyer checks alternatives. By tracking these critical moments you can turn G2 insights into actionable sales opportunities. Chris Perrine (VP & MD, G2 APAC) and Praveen Das (Co-founder, Factors.ai) will unveil practical strategies to leverage G2 Buyer Intent data effectively on 23rd Oct. 📌 Register now for the webinar- https://lnkd.in/gGPmZqfm #buyerjourney #factorsai #g2insights #salesstrategy

How does G2 Buyer Intent data shape your buyers' decisions? Find out the secrets on October 23rd. Chris Perrine (VP & MD, G2 APAC) and Praveen Das (Co-founder, Factors.ai) will unveil practical strategies to leverage G2 Buyer Intent data effectively. What you'll gain: 1.  G2's Buyer Journey Impact • Uncover G2's influence at each buying stage • Learn to engage prospects more intelligently 2.  Harnessing G2 Buyer Intent Data • Discover actionable tips for lead nurturing • Gain deeper customer insights 3.  Churn Prevention & ROI Measurement • Identify early warning signs to prevent churn • Track key metrics linking G2 to revenue growth and much more.. 📅 Oct 23, 5 PM IST | 7:30 PM SST If you’re serious about leveraging buyer intent for higher conversions, this webinar is for you. Register now from link in comments ⬇️

At #Cypher2024, Aravind Murthy, Co-Founder at Factors.ai, shared his insights on navigating the ever-evolving AI landscape. He emphasized the importance of staying aware of emerging techniques while ensuring they are aligned with real business needs. "It's crucial to map out the solution space and the problem space together—understanding not just what can be built but what needs to be built to truly add value." Watch the full clip here: https://lnkd.in/gCcSmVg4

What if you knew exactly who’s ready to buy your product? Intent data allows you to pinpoint which companies are actively researching your product or service, offering crucial insights into their buying journey. The challenge is turning this data into something actionable. That’s where Factors.ai comes in. ➡ Identify high-intent signals like G2 product page views, competitor comparisons, and alternative research using Factors.ai’s integration with G2. This enables you to track buyer intent as soon as it appears. ➡ Segment your audience by combining these G2 signals with your CRM data (e.g., Salesforce, HubSpot) within Factors.ai. This helps you create lists of prospects based on their engagement level, allowing for more precise targeting. ➡ Use Factors.ai to automate outreach strategies based on where prospects are in the buyer journey. Factors.ai can help you craft personalized journeys for awareness, consideration, and decision stages to nurture prospects efficiently. By integrating intent data with Factors.ai, you ensure your marketing and sales efforts focus on the right accounts at the right time. Have any questions about using intent data and Factors.ai to drive targeted marketing? Ask us below, and we’ll help you get started! #intentdata #targetedmarketing #factorsai #b2bsales

Great meeting Godard Abel and the G2 team at SaaStock Dublin.

Our CEO and co-founder Srikrishna Swaminathan is at SaaStock Dublin! If you're keen to chat about LinkedIn Ads, G2 intent data, or the challenge of marketing attribution, catch up with Sri to learn how Factors.ai simplifies these with data-driven solutions. You can easily spot him in his red Factors.ai jacket—feel free to say hello and learn how Factors.ai can help optimize your marketing efforts and drive better results. #factorsai #saasstock

Today marks a special milestone as we officially launch our partnership with G2! 🎉 G2’s CEO, Godard Abel, talks about how we’re making it easier for you to connect with the right buyers using G2’s insights, and how Factors.ai helps you track how those connections impact your revenue and activate high-intent accounts through the right sales and marketing channels for even greater results. With Factors.ai X G2, you can: ➔ Use G2 signals to target the right accounts and build more effective LinkedIn campaigns, leading to a 41% increase in conversion rates. ➔ Improve ad performance—we have seen accounts engaging on G2 and visiting your website convert 66% better than through paid search. ➔ Close deals faster—we have seen that G2-influenced deals see a 20% higher closure rate and a 61% increase in deal creation. ➔ Track success easily—Factors.ai gives you detailed attribution analytics to show how G2 and other channels are boosting your revenue. We’re excited to help you get more out of your marketing! #factorsai #g2 #partnership #sales #marketing #gtm

The future of marketing and sales is signal-based. And it's here. Join Leon Capaldo and me for an exclusive LinkedIn Live, where we'll talk about how intent signals transform GTM strategies—and how Factors.ai x Snitcher can help you stay ahead of the game. We'll discuss some exciting things like: 1. Trends in Signal-Based Marketing & Selling: How are companies leveraging signals to stay ahead? 2. Identifying the Right Signals: How to focus on high-impact intent signals amidst the noise? 3. Activating High-Intent Accounts: How can you tailor your campaigns to each prospect's journey? 4. Sales & Marketing Alignment: How do teams collaborate better using intent signals? 5. Measuring Success: What KPIs matter in signal-based campaigns? When? 10th October 📆 Time? 5 PM IST | 1:30 pm CET 🕔 Register now to reserve your spot! PS: Drop any questions you want us to answer during the live in the comments below! ⬇️

What would it be like if every company created content like B2B brands? ⬇️ 1. Domino's 🍕 Title: 10 Pizza Toppings that Enhance Your Dining Experience H1: What is a Pizza topping? H2: Types of Pizza Toppings H3: How to Choose the Right Pizza Topping Content: In today's fast paced world, you need fast food; let’s delve into… 2. Nike 🥾 “We’re hosting a webinar with Shoey McSneakerson about the raw materials needed to make running shoes” 3. Gucci 👜 “Gucci vs Chanel” - what’s the right bag for your outfit? “Top 5 Louis Vuitton Alternatives to revolutionise your fashion game” 4. Uber 🚙 “Here’s a downloadable ebook on how to choose the ideal Uber for your journey” *They add you to their email list where you receive newsletters and updates about their cars’ mechanisms till you unsubscribe* 5. Zomato 🍔 “Check out our case study on how our food delivery feature helps 50K+ WFH employees save time on cooking by 420%” (while draining their savings by 100%) 👀 I can go on and on, but I also want y’all to add your own unique ideas in the comments below 🌻 P.S.: This isn’t a diss against B2B marketers lol but it’s kinda funny how formulaic it all is, right? ☠️

Curious how AI is changing business? Let’s talk about it. Join us on October 18th in Bangalore for a panel with Ankit Jain (ClearFeed), Siddharth Deswal (Enfra), Anand Venkatraman (Happysales.ai), Praveen Das (Factors.ai), and Siddharth Sharma (YellowKyte). Hear from the leaders using AI to improve how businesses work and grow. This is your chance to connect, learn, and walk away with practical insights. Seats are limited—check the comments for the registration link!