Fall Creek®

Last Wednesday, our Fall Creek® team wrapped up our 2024 High Chill Field + Forum in Oregon. We had a record turnout of growers and industry professionals joining us for a full day that included a visit to our research farm with several presentations and lunch back at our main nursery location in Lowell, Oregon.   The tour at our research farm is always a guest favorite with blind taste tests of released and new varieties. In our demonstration field, attendees had the opportunity to view fruiting plants, and sample fruit, while getting their new variety questions answered by our Grower Support team. In addition, our Breeding & Applied Research teams showcased some of the latest technologies used in research in order to bring valuable information to growers.   ArabellaBlue® 'FC14-062' was the spotlight variety at this year's event. This Fall Creek-bred high chill variety has large, aromatic and sweet berries that ripen early to mid-season. Now planted by more than 120 growers in high chill regions across the globe, growers are quickly learning about this high-yielding variety with excellent flavor scores even following cold storage.   A highlight of this year's Fall Creek Field + Forum was the panel discussion featuring panelists Gonzalo de Elizalde of Driscoll's, Todd E. of Good Farms/A&W, and Kasey Cronquist of the USHBC/NABC. The panel was led by moderator Thomas Avinelis of Quiet Meadow Farm. Each panelist had a distinctly different perspective and have years of experience in blueberries. The session was filled with their valuable thoughts about how the industry must move forward to meet the demands of increasingly discerning retailers and consumers. It was a lively discussion!   We are grateful to our speakers and to all our guests who joined us for the day. We're already thinking about our 2025 High Chill Field + Forum. If you are interested in receiving information on next year's event, please let us know.   Go Blueberries! https://lnkd.in/drzw3Er4 #fallcreekblueberries #fallcreekfieldandforum #blueberrylearning #fallcreekgenetics #goblueberries #aworldwithbetterblueberries

Ensuring the Highest Quality Plants from Fall Creek. At Fall Creek, we pride ourselves on delivering top-tier, field-ready plants to our customers. Each plant starts its journey in our state-of-the-art tissue culture lab, this meticulous process ensures that our plants are healthy and robust from the very beginning. After the initial production phase, our plants are nurtured and finished in our nursery's high-health growing system. This advanced system is designed to maintain the health and vitality of the plants, ensuring they are strong and ready to thrive in any environment. By combining cutting-edge technology with rigorous health standards, Fall Creek provides plants that are not only healthy and disease-free but also primed for success in the field. Trust Fall Creek for plants that stand out in quality and performance. #ExceptionalPlantsQuality #TissueCulture #NurseryExcellence

Fall Creek® High Chill Field + Forum in The Netherlands was a big hit! The enthusiasm and engagement from attendees made it an incredible experience. Our EMEA team hosted the event, offering valuable insights on the latest innovations and success strategies in the industry. We extend our heartfelt thanks to everyone who joined us and contributed to the event's success. A special shoutout goes to our speakers, Edwin Paul Vels and harry Hall their insightful presentations left a lasting impression on our guests, sparking inspiration and fostering engagement throughout. #FieldForum #FallCreekTheNetherlands #CustomerSuccess

Excitement is Building for Fall Creek's 2024 High Chill Field + Forum in The Netherlands! At Fall Creek, we are thrilled to welcome you to our 2024 High Chill Field + Forum in The Netherlands next week! We have an incredible day planned and are eager to create an unforgettable experience for all attendees. We look forward to seeing you there and sharing this special event with you! For more information about the program, please visit the link below. See you soon!🌿 #Field+Forum #FallCreekTheNetherlands #CustomerSuccess

Fall Creek® Area Manager Micah Weiss walked our research farm plant blocks this morning and shared this update on fruit set and ripening stages on Fall Creek® Collection varieties ArabellaBlue®'FC14-062' and LoretoBlue™ 'FC11-118.' High chill blueberry growers who register and attend our High Chill Field + Forum In Oregon on Wednesday, July 17th will see these varieties up close at our research farm, experience them in tastings, and learn more about performance during our presentations. We have a few seats remaining so register right away! Full agenda is in comments. Click here to register: https://lnkd.in/gGwKNr4s #fallcreekfieldandforum #blueberries #highchillblueberries #fallcreekbreeding #aworldwithbetterblueberries #goblueberries

Conversations with Cort | Part 4 We’ve reached the final episode of our Conversations with Cort series. In this video, Cort Brazelton reflects on Fall Creek®’s journey over the years and reaffirms our unwavering commitment to helping growers succeed. Watch the video: https://lnkd.in/d9Ysrj5n Thank you for following along! Watch Part 1, 2 & 3 here: https://lnkd.in/d94Tk3Y8 Get in touch: Interested in learning more about Fall Creek’s new genetics in Southern Africa? Connect with our Area Manager Barbara Botes to stay up to date.  

We are delighted to announce our Keynote Roundtable, “Preparing for Increasingly Discerning Retailers & Consumers,” for Fall Creek®’s 2024 High Chill Field + Forum in Oregon on Wednesday, July 17th. Todd Eagan of Good Farms/A&W, Gonzalo de Elizalde of Driscoll’s, and Kasey Cronquist of the United States Highbush Blueberry Council/North American Blueberry Council will share their extensive and varied experience and knowledge as we delve into this critical topic for growers and everyone in the supply chain. This day-long event, dedicated to high chill blueberry growers, is packed with valuable insights and learning opportunities and includes time at our research farm, tours of our variety demo blocks, taste testing new and released varieties, presentations, lunch, and plentiful opportunities for networking with fellow growers. There are a few seats still available so register soon! All guests must be individually registered. CLICK HERE TO REGISTER: https://hubs.la/Q02CT6Xz0 #fallcreekfieldandforum #fallcreekblueberries #fallcreekvarieties #fallcreekbreeding #blueberries #highchillblueberries #aworldwithbetterblueberries

If you are a high chill blueberry grower, be sure to register to attend our 2024 High Chill Field + Forum taking place on Wednesday, July 17th at Fall Creek®'s main Oregon nursery and offices location in Lowell, Oregon. You'll find more details here. All guests must be pre-registered.

We are excited to share the highlights from our recent Fall Creek® Connect event held in Turkey! It was an incredible experience connecting with our customers and enhancing their agricultural skills. Our expert team - Halil Oymak , Grower Support Representative in Turkey, and Andrea Pergher, Area Manager - South Europe, Balkans and Black Sea, conducted comprehensive sessions on effective pruning methods, showing participants how to improve plant health and boost productivity through proper pruning practices. The event also served as a platform for growers to connect, share experiences, and exchange best practices. It was inspiring to see the community come together and support each other. A huge thank you to all our Turkish customers who attended and made the event a success. Your enthusiasm and participation were truly appreciated. We are committed to providing valuable training and support to help you achieve greater success in your farming endeavors. #FallCreekTurkey #FallCreekConnect #CustomerSuccess #BlueberrySuccess

Conversations with Cort | Part 3 Is blueberry farming still profitable in South Africa? Cort Brazelton, our Co-CEO, Founder, and Board Advisor of International Blueberry Organization, believes it is. In the third installment of our Conversations with Cort, he shares his insights on: 🌱 Strategies for maximising profitability 🌱 The economic viability of blueberry farming in South Africa 🌱 Why South Africa’s berries deserve global recognition Watch the video below. Follow us if you missed Part 1 & 2, or to sign up for Part 4: https://lnkd.in/d94Tk3Y8 Get in touch: Interested in learning more about Fall Creek’s new genetics in Southern Africa? Connect with our Area Manager Barbara Botes to stay up to date.