FARRYNHEIGHT

This week marked the first-ever Scentbird Digital Fragrance Awards, in an effort to uplift the tradition of the industry while putting a spotlight on the social landscape where fragrance brands and fans of the industry intersect. As a DTC brand that specializes in giving consumers access to luxury, popular, and niche scents, they are the definition of an expert. From Rising Star Award to Fragrance Influencer of the Year, and special Trailblazer Award that went to Mona Kattan of Kayali, our client honored the crème de la crème at their inaugural event. Catch the full livestream below, and congratulations this years winners!

Allow Habiza to reintroduce themselves. The world's creamiest hummus debuted their brand new look and feel—something we've been working on with founder Jonathan Srour for the past year. Jonathan Srour came to us with a clear vision: to build and scale a brand that not only honored his grandmother's recipe, but authentically represented middle eastern hummus. In a category so close to home, he was tired and frustrated by the beige brands covering grocery store shelves, ignoring a younger generation's taste for the fridge-staple snack. Habiza was made to be the best, creamiest, and most authentic hummus at your local grocery store. We're breathing new life into the category by being bold, energetic and unapologetic about our favorite snack.

Imagine the power to slow time down. To boost your skin’s elasticity. To feel safe in your body.  To create the balance you fight so hard to find. To age, happily. This is what Happy Aging is all about, as founder Martha Graeff is on a mission to redefine how we age—starting with how we think about it. We were honored to work alongside Martha and the Happy Aging team on their go-to-market strategy, and be partners in their work to make age “an old idea.” Happy Aging is rewriting the narrative when it comes to longevity and paving a new path forward. Congratulations to Martha and the entire team on the official launch of Happy Aging.

introducing IMA Yoga, a transformative space where growth begins. 🌿 Formerly Modo Yoga Miami Beach, IMA carries deep meaning: in Hebrew and Arabic, it means "mother," in Portuguese, "magnet," and in Japanese, "now." They offer a dynamic hot yoga experience—designed to build both physical and mental resilience in a welcoming, vibrant environment. The brand and creative team at FARRYNHEIGHT crafted a dynamic brand strategy and visual identity to reimagine the beloved studio in this new chapter. We designed a brand that reflects the founder's vision, with custom glyphs inspired by diverse depictions of motherhood spanning millennia and continents. With offerings tailored to every level, from seasoned practitioners to beginners, IMA Yoga is committed to fostering a community of growth and wellbeing. Nurture your nature at IMA Yoga. Learn more at www.imayogastudio.com. #IMA #Yoga #Branding #Growth #Wellness

What is [solidcore]? It’s a space for you. The growth-minded. The ones who show up and keep pushing forward. It’s 50 minutes of working on your body and mind, to unlock the strongest version of yourself. Over the past nine months, we've had the privilege of partnering with the team at [solidcore] to bring an exciting new chapter of their brand to life. We led a comprehensive transformation, refining their brand strategy, repositioning them in the market, and elevating their visual identity. In parallel, we developed strategic marketing assets across the entire user journey, effectively expanding their reach to new audiences nationwide. This brand evolution reflects [solidcore]'s unwavering commitment to growth, and we’re only just beginning.

Hudson Yards New York made a statement at NYFW. This September, seven designers—including Grace Ling, Jonathan Simkhai, Kim Shui, Zankov, Aknvas, Coach, and Michael Kors—chose this iconic location to debut their SS25 collections. Our social and influencer team worked seamlessly with their Social, PR, and Comms teams to bring the shows to life through influencer activations and real-time content. Throughout the week, we were on the ground, capturing over 100 Instagram Stories and 30+ videos for Instagram and TikTok, covering everything from backstage moments to runway highlights. The results? 1.4M+ impressions on Instagram, 125.2% increase in organic engagement, and almost 500K impressions from our influencer partners.  NYFW is a team sport, and we delivered.

Farrynheight is hiring! We're looking for an Associate Director of Content to join our Creative Team, working directly with our creative leadership to grow our expanding original content services. You’ll love this role if you’re a storyteller with technical experience in video, content, and design. You're tuned into the world of social first content and can flex from low-fi executions to hi-fi campaigns that cut through the noise. You're a self-starter looking for a role where you can contribute to business growth and make an impact. If this sounds like you, we'd love to talk. Send us your portfolio and resume at hey@farrynheight.com.

We're excited to celebrate the launch of Great Many: a new destination for hair growth. Founded by Michael Pollak and Steve Klebanow to make hair growth not a question, but an answer, with in-person treatments, and at-home products. Farrynheight had the pleasure of bringing this brand to life from brand strategy to crafting exciting productions that turned a brand idea into a reality. Check them out at greatmany.com, or visit them in person in Noho!

Not all content is king — but the work we recently created with Walmart sure is. In partnership with Walmart Creator, we developed a 10-day organic social challenge that encouraged creators of every following and niche to do what they do best: create. Through daily, engagement-focused prompts on Instagram stories and an active in-feed comment section of creators connecting with and supporting one another, Walmart’s organic social platform became a thriving community epicenter. With 641% growth in engagement from pre-launch, 196% growth in impressions, and 109% growth in reach, both Walmart and its creators harnessed the power of content to drive results and propel long-lasting growth.

We’re so excited to welcome Katherine "Moi" Lee to the Farrynheight team. With a few months under her belt, here’s a word from the wise on how change can foster growth: 🚀 WITH CHANGE COMES GROWTH 🚀 It's been a few months now that I've been able to settle into my role at Farrynheight, and WOW is all I can say. What a whirlwind it has been, but what an incredible reminder to myself that when you take a leap - you grow. From day one, I've been ultra passionate about building brands. With previous career experience at Ogilvy and Droga5, I have had the pleasure of working on brands such as Dove, New York Times, Dom Perignon, L'Oreal, IHG Hotels & Resorts and more. Now, I'm proud to say I'm an Associate Director of Social + Influencer at the extraordinary, FARRYNHEIGHT where I'll be continuing my growth as a creative strategist and a leader. It's always a shift changing jobs, but I couldn't be more grateful for this opportunity to grow with Farrynheight. I feel the momentum already - the heart is pulsing, the beat is moving and we are taking OFF.