FAST ERA comes to our world. I had a chance to meet many partners at MIPCOM and share what I've learned.
1) Content never gets old, but we have to work to ensure it stays young. Even content that comes to the end of its lifespan can find life in another country.
2) Launching a channel is just the beginning of the task. We need to think about monetization. A platform is not responsible for generating ads in whole countries.
3) FAST and AVOD must go hand in hand now. Don't just think about channels. Think about AVOD rights.
4) Always listen to the platform. We need to think about how to go global together. Please jump in with a strategy such as localization, monetization, and culture.
Thank Gavin Bridge, for sharing your brilliant insights. We can catch up with the friends FAST made worldwide who are usually so far away. (Anthony Layser Yu-Ling Liang, Antoine Chotard, Lior Friedman, Harry T., Teresa Lopez, Teresa Alonso López, Ryan Afshar, Chris Gregory, and Luisa Campos)
Have a safe trip, and I will see you soon.
Thanks to our incredible team June Park, Grace J. Lee, Mila Kim, and Christine Kim.