FCB New York

The D&AD Annual 2024 is officially live, offering an intricate look into the processes behind award-winning work, shared directly by the creators. We are thrilled to provide more insights on Michelob ULTRA, 'Dreamcaster'. “This isn’t just an inspiring human story of achievement and excellence, it’s also an activation firmly in-line with Michelob ULTRA’s brand equity and role as a major sports sponsor.” Read more about it at: https://lnkd.in/eqpc5uFK #neverfinished FCB Global

Advertising Week may be over, but we’re just scratching the surface on how we’re “Brave Together” with our clients to create meaningful and effective work. In the “Redefining Bravery” session, Michael Aimette showed how the secret to making brave work is through strong partnership and making brave decisions every step of the way. Thank you to The International ANDY Awards for having us, and to Sabrina Sanchez for moderating a great discussion alongside Kathryn Fernandez and Matt Ian. "The word 'bravery' can mean so many different things, so it needs a modifier to give it a greater and sharper meaning. Like profound or defiant or even dumb. In a way, bravery is kind of like cooking with tofu – It becomes the base that takes on the flavor of whatever you’re trying to make." #neverfinished FCB Global

Thank you LIA - London International Awards for recognizing FCB New York with 24 awards, including 1 Grand Prix, 8 Golds, 2 Silvers and 2 Bronzes for “Spreadbeats” with Spotify, and 6 Golds, 3 Silvers and 2 Bronzes for “Lap of Legends” with Michelob ULTRA! This is a true testament to the amazingly talented teams and our incredible client partners.  #LondonInternationalFestival #LIAAwards

When it comes to pushing creative boundaries, we definitely have the right partners to do so. We are thrilled to have this conversation next week at the #ClioCreativeSummit, alongside Spotify, to showcase how we’ve been braving together. FCB Global

As we honor Hispanic Heritage Month through flavors, stories and cultural expressions, we want to acknowledge the contributions this community has made to creativity. During HHM, we are launching our new “Vida” ERG, a dedicated space to empower and celebrate our Hispanic group. Check out the details on Ad Age: https://lnkd.in/gKVHuTyN #hispanicheritagemonth #neverfinished 

Do you want to know how we’ve been consistently pursuing the joy in sports while spotlighting talent and teams? Join us at the #ClioCreativeSummit on October 8th for a session featuring some of our most iconic work with Michelob ULTRA.

We're supporting the Bill & Melinda Gates Foundation to develop content featuring global leaders discussing solutions for keeping people healthy and nourished in a rapidly warming world.  Tune into the live broadcast on the links below. #Goalkeepers2030 YouTube - https://lnkd.in/gjsPjNjW FB - https://lnkd.in/e5ijJya5

This week, our ECD Alexandre Abrantes will join industry leaders in New York for a session exploring how AI is shaping creative strategies and unlocking new possibilities. Stay tuned for an insightful discussion!

We’re pleased to announce that we are promoting Kat Grib to Chief Growth Officer of FCB New York. She steps up from SVP of Strategic Growth to this newly created role. With a truly strategic mindset, Kat will continue to identify and capitalize on growth opportunities. Commenting on the announcement, FCB New York CEO, Emma Armstrong said: “Kat is a strategic thought leader who has a clear vision of the future of advertising. Since she started at FCB New York, she has been an invaluable partner to the entire agency and our clients." Find out more here: https://lnkd.in/ekmr_Q5q #fcbnewyork #neverfinished

From an idea on paper to film in less than 48 hours. This is the kind of magic that only a true agency-client partnership and a team of dedicated people can pull off. The team that honored Serena Williams two years ago with Michelob ULTRA is back, this time celebrating another iconic athlete, Alex Morgan. Last week, she announced her retirement after a legendary career, and we created a special film for her final match yesterday between the San Diego Wave FC and North Carolina Courage to pay tribute to all she’s done for American soccer. #AlexMorgan #MichelobULTRA #FCBNewYork