Feast & Fettle

From best friends to co-founders, a shared passion for food, hospitality, and helping others turned into Feast & Fettle, a growing meal delivery business. It’s a reminder that hard work, trust, and dedication can take you far. #Entrepreneurship #FeastAndFettle #Leadership

Having the right product is important, but having the right people driving it is what really makes a difference. Invest in brand culture, and the returns will be limitless. 🚀 What an exciting week!

Here's a fact that surprises most people I talk to: most of our audience on YouTube are over the age of 45. In fact often our largest audience segment in a given month is 65+. When I tell people I oversee the New Statesman's YouTube channel, nearly everyone makes a similar comment - something along the lines of "it must be good for reaching a younger audience". There is a very common assumption that audiences on YouTube are young, and that to succeed on the platform you must create content that appeals to "the kids". This is to misunderstand YouTube. It's a fully mature platform, is incredibly easy to use, and is available on all your devices including most TVs. In fact, according to BARB, TVs were the second most-used device for YouTube viewing in 2023 (34% vs mobile 37%), and could overtake mobile to become the primary way people view Youtube in the UK this year. (https://lnkd.in/eAcjhWxE) Everyone knows YouTube, anyone can use it, and it has a critical mass of content covering literally any subject you can think of. It's also to misunderstand the audience. Social media, and the internet in general, is no longer the preserve of the young. Yes, certain platforms trend higher among particular age groups, but the millennials who grew up with early Facebook and YouTube are now adults, and YouTube's age and ubiquity mean the 'early adoption' phase is ancient history. Also, who has time to lose down a YouTube rabbit hole? Those without a busy job and family life: kids... and retirees. Finally the view that success on YouTube means appealing to the young misunderstands the YouTube algorithm. The recommendations engine that drives YouTube is incredibly powerful, and exists solely to serve users with content that they will enjoy so they spend longer on the platform. If there is one 65+ user that enjoys one of our videos, it's likely YouTube will also show that video to multiple other users matching their profile. There are enough 65+ users on the platform for this to make for large viewing figures pretty quickly. So, if you're thinking about starting a YouTube channel - or perhaps moving your podcast to YouTube (which I would strongly recommend) - but are concerned about changing your style to appeal to "the kids", be encouraged. There's an audience in every demographic. You just need to make the best content that appeals to your audience, and give YouTube the information it needs to understand what your content is and who it's for. If you don't know how to do that - drop me a line and I'll see if I can help.

One thing I love to do is spotlight Recovery Friendly Workplace members. Feast & Fettle is one of the first businesses I worked with when I started as Program Director. I feel blessed it was because Fernanda (featured here) was so open and enthusiastic about the initiative, I felt I was doing the work I was meant to do. For that reason, I'm pleased to have Feast & Fettle be our first "Spotlight" feature. By the way, if you've never tried their food? Amazing!!!! Don't tell Fernanda, but I make up excuses to drop by knowing I might escape with a muffin or scone. #RecoveryFriendlyWorkplace #Recovery #RhodeIsland #Workplace #MentalHealth

Not too shabby for a meal service based out of little ol' Rhody... Getting a little bit of recognition in Bloomberg... 👀 thanks to Kat Odell ✍️ https://lnkd.in/eg39Zdrk

Discover why Feast & Fettle built our customer experience around using in-house delivery teams. Our drivers deliver the magic via genuine and intentional interactions with our members. From delivering joy to acts of kindness, our team goes above and beyond to make every delivery special ✨ #CustomerExperience #ServiceDelivery #FeastAndFettle #Community

🫠 Failure Fridays 🫠 We shut down our retail location in Cambridge 👋… and we did it fast 💨 Why? We realized a few things: 1️⃣ We poured too much focus and too many resources into retail 2️⃣ To excel in retail, we’d need to change our core approach and DNA 3️⃣ We’re a fantastic (and profitable) D2C business with plenty of growth ahead So why did we try retail? Because experimenting is part of who we are…. This isn’t our first failure, and it won’t be our last… Staying creative and finding new opportunities means NOT being shy about failure. When we take a swing, we aim for home runs…and when we strike out, we learn, adapt, and move on. Cheers to more swings and more lessons learned… (we love you #Cambridge , we’ll just bring it to your door 🚪 😂)

I promise… NO disrespect to Factor_ … Ya’ll built something special…🫡 But I’m still not sending it to my grandparents 🤣 +++ 🎙️Podcast Coming Soon (we don’t take ourselves too seriously) #makeitbetterpodcast #entrepreneurs

🚀 Come join F&F as our Director of People Operations! 🚀 In this role, you will have a hand in helping us live our mission to nourish everyday life. We seek to do this for our employees and their families, for our members and in the communities we serve. We are creating a workplace where employees feel valued, supported, and empowered. ⭐ Your leadership will directly influence the growth and success of our company, fostering an environment where everyone can thrive. ⭐ You and your team will work to curate our culture, enhancing the positive aspects and working with a sense of curiosity to understand any barriers employees face. We strongly encourage folks with experience in the hospitality industry to apply as understanding the specific dynamics present for folks working in the service industry is critical to success in this role. We're rewriting the script on hospitality careers, and want a creative and engaging leader at the helm of the People team to help us do this! And as you can see, we like to have a little fun as we go 😉 👉 Apply here: https://lnkd.in/ei6fEyUh #peopleoperations #hospitalityindustry #serviceindustry #culture #peopleopscareers

If you recorded and shared your team’s brainstorming session, what would happen? That’s what we decided to find out in this episode of Make It Better, our soon-to-be-released podcast. We hope it inspires some of you to hit record. Also, hello Kate Haranis. We haven’t met, but thanks for the shoutout that led to some of this conversation. *** Get notified when we launch the podcast: https://lnkd.in/eRZJjQSD ***