FENA Holdings

Hala Siraj is a leader with 12 years of experience in finance, technology and e-commerce. As a Co-Founder of FENA Holdings, she has a track record of building and growing successful technology businesses. She has held key roles at Uber & Talabat, and is known for her strategic leadership and team empowerment. 🤖📚 هلا سراج هي قائدة تتمتع بخبرة تمتد لـ 12 عامًا في مجالات المالية، والتكنولوجيا، والتجارة الإلكترونية. بصفتها الشريك المؤسس لشركة فينا القابضة، فإن لديها سجلًا حافلًا في بناء وتنمية الأعمال التجارية الناجحة في مجال التكنولوجيا. شغلت مناصب رئيسية في شركتي أوبر وطلبات، وتُعرف بقدرتها على القيادة الاستراتيجية وتمكين الفرق. 🤖📚 #tedxju #universityofjordan Hala S.

Great energy this week in Riyadh 🇸🇦 at the inaugural 24 Fintech ⚡️The region is undoubtedly at an inflection point across financial services. Looking forward to meeting more inspiring operators and founders, please do reach out. Big thank you to our co-panelists and hosts Dana Al Salem Walid Faza Sheel Mohnot Anil Joshi Emad Kashgari Jessica Wong Wael Nafee Khalid Alsuraisry Mustafa Domanic

Very grateful to bldr space for hosting me to talk about building scalable businesses. I've learned so much over the past 8 years at talabat and Uber, and that knowledge has been invaluable as we build MENADevs. Loved the intimate setting, and really enjoyed having unfiltered discussions about the opportunities and challenges of building in this region.

Top three lessons (out of 15) we loved from our talk with Hala S. 1. Look at your numbers long enough to notice the anomalies/patterns that require your focus and optimise your operations. 2. Never take your assumptions for facts. Always experiment and challenge your existing business model. 3. As businesses, you need to understand market dynamics and explore opportunities as they come. Opportunities may not come at convenient times, seize them anyway. A very insightful session, thank you to Hala and everyone who joined. Join our mailing list and stay up to date with our upcoming events #bldrspace #startups #founders #mena #jordan MENADevs

We were thrilled to co-organize "Shaping the Future of Financial Services in MENA" with FinTech Collective, an impactful event that brought together thought leaders and innovators to explore the rapidly evolving fintech landscape in the MENA region.

Great energy this week in Riyadh 🇸🇦 at the inaugural 24 Fintech ⚡️The region is undoubtedly at an inflection point across financial services. Looking forward to meeting more inspiring operators and founders, please do reach out. Big thank you to our co-panelists and hosts Dana Al Salem Walid Faza Sheel Mohnot Anil Joshi Emad Kashgari Jessica Wong Wael Nafee Khalid Alsuraisry Mustafa Domanic

Excited to be speaking on several panels at 24 Fintech in Riyadh next week! The MENA region is at an incredible inflection point for financial services, and I’ve witnessed this firsthand. Growing up here and investing now with FENA Holdings and as a VC FinTech Collective, where we proudly supported 4 fast-growing portfolio companies: qlub, Pemo, Ziina زينة, and WheeKeep. I’m eager to connect with the amazing entrepreneurs and international game-changers attending for the first time. فخور بالمشاركة في بعض الجلسات في فعالية 24 Fintech في العاصمة الرياض الأسبوع المقبل! تشهد منطقتنا نقطة تحول مذهلة في الخدمات المالية. أستثمر الآن مع الشركة FENA Holdings، و سابقاً مع شركة FinTech Collective، نفخر بدعم 4 شركات ناشئة سريعة النمو: qlub، Pemo، Ziina، وWheeKeep. واتطلع للقاء رواد الأعمال الرياديين العرب و العالميين الذين يجتمعون لأول مرة بالمنطقة لمناقشة الاقتصاد الرقمي Register for your complimentary ticket now: https://lnkd.in/e5fsATd3 #24Fintech