FiberWay Source

I took this photo because it amazes me how the same cotton plant can show different stages of growth at once. There’s something captivating about following the journey of cotton—from vibrant flowers in yellow or purple (depending on the variety) to the soft, fluffy cotton buds, all before the frost touches the fields. In organic farming, there's no use of chemicals to speed up the blooming process. Instead, everything follows the rhythm of nature, relying on frost to finish the cycle. 🌿❄️ #SustainableTextiles #OrganicCotton #RegenerativeFarming #FiberWay

One of my favourite parts of developing FiberWay is getting out into the field and connecting with farmers. Yesterday, I had an amazing time touring upland organic cotton farmers in Texas! Being out there, surrounded by the gorgeous cotton fields, really inspires me. I love chatting about sustainable practices and brainstorming innovative ways to add value to what these growers produce in the textile industry. These conversations not only help me understand the challenges farmers face but also let us work together to create a more sustainable future for cotton. I’m really excited about all the new things coming our way! #FiberWay #Sustainability #OrganicCotton #Agriculture #Farmers

In this #cottonday let's celebrate the roots of this fibre that has been the backbone of so many cultures. Our mission is to restore the production and preserve the variety of all cotton to make a stronger and more resilient production. We thank and appreciate the work of our farmers and Indigenous producers to keep working in this space.

🌱 Why Are Sustainable Fibers Still Hard to Find? 🌱 We often hear brands touting their "sustainable" products and see reports emphasizing sustainability, yet meaningful progress in sustainable fiber production remains elusive. Are we truly seeing a shift, or is the growth of organic and regenerative fibers still too slow? In my latest article on Substack, I dive deep into this issue, exploring: The slow growth of organic cotton in comparison to overall cotton production The disconnect between sustainability promises and actual practices My personal journey and the creation of FiberWay, a platform aimed at bridging these gaps Through this series, I’ll examine the major challenges facing the textile industry, including transparency, farmer support, economic pressures, and more. Each piece will provide insights into the state of the industry and explore potential solutions. At FiberWay, we're committed to creating a transparent, efficient, and supportive ecosystem for all stakeholders in the textile supply chain. Join me in uncovering these challenges and discovering how we can drive real change together. #SustainableFashion #FiberWay #TextileIndustry #OrganicCotton #SustainableFibers #SupplyChain #Transparency #FashionRevolution #Sustainability