Fire&Spark

Google is changing. Your SEO content needs to change too. AI Overviews will impact how your customers find the information they need to make online purchase decisions. How do YOU prepare for the impact of AI search results on your brand's visibility and traffic? The answer: Prioritize mid-funnel SEO content formats that cannot be summarized by AI and meets customers where they are in the buying journey. It's time to abandon long-form, educational SEO content—easily summarized by AI Overviews and vulnerable to zero-click searches—in favor of mid-funnel, intent-driven content like data-driven comparisons, interactive tools, and audience-specific buying guides that directly address customer needs beyond simple information retrieval. Join SEO expert Dale Bertrand for a deep exploration of SEO content strategies for AI search engines. He'll cover how to create, update, and optimize mid-funnel SEO content that Google's AI can't summarize— content that targets high-intent searches, builds authority, and converts website visitors into customers. You'll learn how to: ✅ Move beyond blogging — Start using SEO content formats that attract, satisfy, and convert your ideal customers. ✅ Update, not create content — When is updating existing content is often a bigger opportunity than publishing new content. ✅ Focus on content freshness — Refresh your content with new developments, trust factors, interactive tools, videos, and Google Trends data to stay relevant and appear in more searches. ✅ Craft unique content — Discover how to incorporate your unique point of view, personal perspective, or first-hand experience into your content to ensure that Google notices your content. ✅ Build interactive tools with AI — Use AI to create interactive tools for your website (without a developer) that help your customers make a purchase decision.

We have discovered a game-changing approach to search marketing. Here's why it matters: For years, we've seen CMOs struggle to coordinate their SEO and paid search efforts. The result? Fragmented campaigns and missed opportunities. But what if there was a way to integrate these channels without increasing your workload? On October 3rd at 2pm EST, we're hosting a webinar that will reveal how to do just that. Our Founder, Dale Bertrand, will be joined by Google Ads expert Alan Ceballos to share their playbook for unifying organic and paid search using AI. They'll cover: 🔹 Creating a holistic approach to targeting and conversion 🔹 Coordinating keyword strategies across channels 🔹 Using data from both PPC and SEO to optimize campaigns 🔹 AI tools for targeting, conversion optimization, and productivity This isn't just theory. Speakers will show you practical AI recipes they use every day to boost visibility, improve conversions, and maximize ROI across search channels. If you're managing multiple search campaigns and feeling the strain, this webinar is for you. Dale and Alan will demonstrate how to create a unified approach that delivers real results without adding to your workload. Are you struggling to integrate your search efforts? What's your biggest challenge in coordinating SEO and paid search? Join the experts on October 3rd and transform your search strategy together.

Let’s be honest. Organic traffic growth doesn’t always lead to growth in website conversions. Yet, your SEO strategy revolves around optimizing content for rankings. What if you built your SEO content with conversion in mind from the beginning? It's time for an SEO strategy that prioritizes conversion over traffic. Join 20-year search veteran Dale Bertrand for his take on keyword strategy, AI accelerated marketing and conversion-focused SEO content that goes beyond CRO. You'll walk away with new strategies to avoid common keyword research pitfalls, target customers in the crucial transition between research and purchase, and craft pinpoint-accurate CTAs based on intent signals. Takeaways: AI tools for conversion optimization Recognize the limitations of traditional keyword research Develop an SEO strategy that prioritizes conversion over traffic Exploit the difference between keyword relevance and search intent Create content that attracts, engages, and converts your best customers Write intent-driven CTAs tailored to the customer journey ------ About Speaker Dale Bertrand: Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Fire&Spark is hosting Google's AI Overviews: Rewriting the Inbound Marketing Playbook. Make sure to attend it on August 7.

Google's AI overviews could strangle top of funnel traffic. The inbound marketing playbook is in decline. Gartner predicts that brands could lose 50% of their organic and social media traffic as Google shifts to generative AI. Google’s AI overviews are just beginning to roll out. But this disruption also brings opportunity. Forward-looking brands will adapt quickly, benefiting from a generative AI land grab that will reshape markets. Brands must shift their focus to new organic strategies, owned channels, and influencer marketing. 👉 Join us for our August Webinar: Dale will reveal his playbook for AI overview visibility so you don’t fall behind your competitors in the AI-driven search results. Register here: https://lnkd.in/e_-FCAZX Learn about: ✅Identify which SEO tactics work for AI overviews (and which to ditch) ✅Maintain organic visibility in AI-driven search results ✅Rethink content strategy for visibility in AI overviews ✅Prevent traffic loss from zero-click searches ✅Track new metrics for generative AI search results Register here: https://lnkd.in/e_-FCAZX

30x increase in organic traffic in two years – CAD Software Vendor Discover how Fire&Spark™ propelled GrabCAD to new heights by skyrocketing their organic traffic from less than half-a-million to an astounding 14 million monthly page views, alongside growing their user base to 626,000 registered users - all in just two years. https://lnkd.in/esg3McuY

Are you missing out on high-converting organic traffic? Search engine optimization is key to unlocking the full potential of your online presence, with the capacity to significantly boost both organic traffic and sales. Learn more about how Fire&Spark™ stands out in the SEO landscape with innovative strategies and proven results. https://lnkd.in/eTw9rrY

What is a Good Crawl Depth? Aim to keep your website's crawl depth below 5 to ensure pages are easily accessible to Google and considered important. Discover strategies for optimizing your site's crawl depth for better SEO below: https://lnkd.in/e-tMXyRk

Did you know the keyword "gift" is searched 56,000 times per month? By aligning your site's content with nearly 1.5 million gift-related searches, your business can leverage the massive interest in online gifting. Learn more here: https://lnkd.in/e9t3bGYX

Download our free Authority First SEO Strategies Resource Guide This guide offers a step-by-step approach to crafting a SEO strategy that aligns with your brand's narrative and helps in establishing your business as an authority in your field. https://lnkd.in/ed3w9pj