Firebrand Communications

Want to make your tech brand accessible to everyone? Our very own Maura Lafferty offers actionable tips to improve #digitalaccessibility, helping you create inclusive digital experiences that boost user loyalty and engagement. Read the blog here: https://lnkd.in/gf9YSnFh #FirebrandBlog #MarketingTips

In the latest episode of the #FiredUp! podcast, Christine G.D. Schaefer, CMO of CrashPlan, discusses how marketing drives revenue and pipeline growth. Check out her insights on connecting marketing efforts to measurable outcomes and much more! Listen here or wherever you get your podcasts: https://lnkd.in/gHh9R2Jx

Our very own Arman Khayyat gave a sneak peek of the Firebrand Lead Scoring Template when he joined us on the FiredUp! podcast back in July, and now that template is available to you for free! We’ve distilled the most common lead scoring criteria into a manual worksheet and calculator that can be used as-is without a CRM or as the basis for your custom HubSpot lead scoring automation. If you're serious about prioritizing your leads and maximizing your marketing efforts, this template is for you. Don't miss out — download it now: https://hubs.li/Q02V6cG30 #ABM #leadscoring #startupmarketing

Teamwork makes the dream work, and partnerships between startups and VCs can provide immense value when approached the right way. This week on FiredUp!, Morgan chats with Laura Spaventa Lewis, VP of Marketing at Eclipse, about how this collaborative relationship can supercharge funding announcements, foster ongoing media relationships, and so much more. Listen here or wherever you get your podcasts: https://hubs.li/Q02TR2sX0 #VC #PR #startupmarketing

We're excited to share that Firebrand is now an Apollo.io partner! More startups are beginning to embrace account-based marketing (ABM), but getting started can be a challenge, especially with limited resources. That's where Apollo comes in, offering key features like list building, intent data, cold email sequencing, lead enrichment, and more to help startups effectively engage their target accounts. This new partnership means our clients now get access to even more value, from expert support to training materials and insights into the latest updates. Learn more in this blog from Morgan McLintic: https://hubs.li/Q02TGdyX0 #ABM #startupmarketing

So, how has the first month of Q4 been treating you so far? If you’ve been so busy working towards finishing the year out strong that you missed out on the latest edition of The Forge, consider this your mid-month cue to catch up! Check out September's edition and keep your eyes open for the next issue at the end of this month. If you haven't already, be sure to subscribe to receive a notification when it drops. https://hubs.li/Q02Tybs40

Your corporate messaging tells your people, investors, customers, and prospects exactly who your organization is and what it stands for, so the stakes are pretty high for getting it right. On this week's episode of FiredUp!, Morgan and Chris break down the three D’s of developing corporate messaging to help you build a brand architecture that resonates with both internal and external audiences. Listen here or wherever you get your podcasts: https://hubs.li/Q02SZH8y0 #PR #corporatecommunications #messaging

Available now: The Firebrand Lead Scoring Model As the clock winds down to the end of the year, you don’t need more hours in the day; you need to spend your marketing effort in the right places. Today, we're excited to launch this free tool to help startups score their leads so they can better prioritize their marketing efforts. To learn more, check out this blog from Arman Khayyat where he breaks down the concept of lead scoring, why startups need it, and how our model can help facilitate the process: https://hubs.li/Q02SDrrk0

B2B advertising is evolving and account-based strategies are leading the way. But when you're a startup with limited resources, these ultra-targeted tactics can often feel out of reach. Fear not! Firebrand has you covered. In this blog, our SVP of Digital Marketing Alastair Nee shares some simplified ABM strategies for unlocking account-based advertising on a startup budget: https://hubs.li/Q02SrmF20 #AMB #ABA #demandgeneration #B2Badvertising

In today's competitive hiring landscape, it's all about adapting fast to find the right talent before someone else does. With the economy rebounding, startups will be looking to grow their marketing teams, but need the right strategy for building a top-notch marketing department. This week on FiredUp!, we're joined by Chris Jensen, Director of Business Development for marketing-focused recruitment agency JBC, to discuss game-changing hiring strategies for startups, best practices for building powerhouse teams, and actionable steps you can take to to land top talent before your competition. Listen here or wherever you get your podcasts: https://hubs.li/Q02S1V9s0 #talentacquisition #marketingrecruitment #startupmarketing