Firework

🎉 Huge thanks to Rebuy Engine for hosting such an incredible Tacos & Tactics event and panel discussion! 🌮🔥 We’re proud to partner with innovators like Rebuy who are helping brands take their customer engagement to the next level. Special shoutout to our very own Sam Horton for sharing Firework’s vision on the panel! 💡 From shoppable video to digital showrooms with gamified elements, Sam broke down how Firework empowers brands to create immersive, interactive experiences that captivate audiences and drive results. With strategies like personalized SMS/email re-engagement and exclusive livestream events, Firework helps brands build community, boost loyalty, and improve metrics like AOV, GMV, and NPS. 🎥 This isn’t just video—it’s engagement redefined. Big applause to all the panelists and to Rich Matukaitis for hosting such a dynamic conversation around BFCM strategies! 👏 #VideoCommerce #ShoppableVideo #CustomerEngagement #EcommerceInnovation #Firework #Rebuy #BFCM #DigitalMarketing #Partnerships

🎉 Big shoutout to Lafeeca for turning up the volume on product storytelling! Their latest DJ Pour Over Electric Kettle 🎶 is now featured on Shop App with multiple music-centric, product-immersive videos that highlight this pour-over kettle in an unforgettable way. The rhythmic, music-inspired experience captures the unique spirit of this product—designed for music lovers who want a stylish brew experience. 🎧☕ With Firework’s easy integration, brands like Lafeeca can bring products to life across their website, emails, and now directly on Shop App, creating a seamless shopping experience wherever customers are. Try it for FREE and see how to captivate your audience with rich video content! 👉 https://lnkd.in/gTRnxRhb Huge thanks to the Shopify team for continued innovation and support—making Shop App the go-to destination for immersive shopping! 🙌 #eCommerce #Shopify #Firework #ShopApp #VideoMarketing #CustomerExperience

🚀 Attention Retail Innovators! Don't Miss Our Final Front Porch Insights Session of 2024! 🏡 As we wrap up the year and finalize our 2025 strategy decks, join us for this unmissable event featuring industry heavyweight: Jean-Denis Mariani, former Coty Chief Digital Officer. Along with our own Kristi Vannatter, Head of Beauty at Firework and Hosted by Anne and Chris, we'll dive deep into crucial topics for your 2025 strategy: ✅ Building a tech stack for online commerce that rivals in-store experiences ✅ Lessons from global beauty brands' video commerce success ✅ Assembling the right team for video commerce initiatives ✅ Top e-commerce trends to explore in 2025 This session is part of our Front Porch Insights series, bringing you casual yet insightful conversations on retail innovation. Can't attend live? Register anyway to access the full recording!🎉 And don't forget to join us at NRF 2025! Visit Firework at Booth #3951 and our special front porch-themed lounge. Connect with fellow retailers and continue these vital conversations in person. Don't let your 2025 strategy fall behind. Register now and stay ahead of the curve with Firework! https://lnkd.in/gKTVNWsc #RetailInnovation #VideoCommerce #Firework #NRF2025 #FrontPorchInsights

🚀 How to Engage the Next Generation of Shoppers? Go Digital, Go Video! 🚀 In this must-watch Ask an Expert clip from Omni Talk Retail, our VP of Strategic Partnerships Kristi Vannatter dives into the future of digital shopping and creating lifetime value through community. 📹✨ Learn how brands can engage younger audiences by bringing the social video experience right onto their own sites! 🏄♀️ Check out how Beachwaver leads the way in video commerce! By featuring video everywhere on their site, using interactive tools like a floating video player and a fun, personalized hair quiz, they’re capturing attention and building a loyal community. Ready to unlock new ways to engage your audience? Learn more: https://lnkd.in/gK-AjtuF #VideoCommerce #DigitalShopping #CustomerEngagement #OmniTalkRetail #Firework #Beachwaver #Ecommerce

🌟 Client Spotlight: Naturium's Next-Level PDP Experience with Firework 🌟 We’re thrilled to see NATURIUM harnessing the power of video in such an innovative way on their Product Detail Pages! With vertical, shoppable videos in a floating player that capture customer attention instantly, and horizontal videos for in-depth product education, Naturium is setting a new standard in online beauty shopping. 💄 These immersive videos create a rich, engaging experience that empowers customers to make informed decisions while keeping them deeply connected to the Naturium brand. 👏 Big shoutout to the Naturium team for pioneering this user-centered approach and showing how Firework's technology can transform e-commerce. We’re excited to see what’s next! Check out this great experience: https://lnkd.in/gG8Zmqja Try Firework Free: https://lnkd.in/gAFJTR73 #Firework #ClientSpotlight #ShoppableVideo #EcommerceInnovation #Naturium #CustomerExperience #VideoMarketing #PDP

🚀 The holiday shopping season is here, and for brands, Black Friday and Cyber Monday (BFCM) are the ultimate moments to stand out. At Firework, we know that today’s shoppers expect more than just discounts – they crave seamless, personalized experiences that turn one-time purchases into long-term connections. ✨ That’s why we’ve partnered with Akohub to empower brands with the tools they need to make a lasting impact. Our shoppable, story-driven videos engage and convert in real-time, while Akohub’s loyalty programs keep customers coming back well beyond the holidays. Together, Firework and Akohub help brands create memorable experiences that elevate each interaction from transactional to transformational. 🔗 Ready to turn this BFCM season into a lasting growth engine? https://lnkd.in/gKSrbqkB Discover how Firework and Akohub can elevate your brand strategy with personalized video and loyalty solutions that drive engagement and foster loyalty. #BlackFriday #CyberMonday #BFCM #Firework #Akohub #VideoCommerce #EcommerceGrowth #CustomerEngagement #Shopify

🚀 Exciting News for Shopify Merchants! 🚀 We’re thrilled to announce that Firework NOW seamlessly syncs shoppable video content directly to Shopify’s Shop App home feed! 💡 Imagine this: your product and brand videos, right at the start of the shopper’s journey. Showcased to millions of potential customers on the Shop App. With this integration, your videos gain even more visibility and engage shoppers through personalized recommendations—making creating meaningful connections with new audiences easier than ever. Why This Matters: With Firework, you can now place your brand and products in front of the right audience, right when they’re discovering and shopping on the Shop App. Our integration is designed to be effortless, ensuring your content not only reaches more viewers but also does so in a way that feels organic, inviting, and impactful. Ready to amplify your brand’s reach? Head over to the Shopify Marketplace to try Firework and our brand-new Shop App integration—it’s free to get started! Check it out now: https://lnkd.in/gTRnxRhb and start turning views into new connections! #ecommerce #Shopify #ShopApp #Firework #video #videomarketing #digitalcommerce #shopifyapps #productlaunch

We're excited to share some valuable insights from Sarah Potempa, Co-Founder and CEO of Beachwaver Co., on creating engaging content and short-form videos! Key takeaways: Community-First Approach: Beachwaver's Campus Connect and Beach Babes programs generate authentic, casual UGC that anyone can replicate. No Fancy Equipment Needed: Sarah rarely uses a production crew. It's as simple as turning on a phone camera and pressing record! Authentic Storytelling: They focus on finding people who genuinely love their products and want to share their stories. This approach not only creates relatable content but also drives customer engagement and sales. Brands like Beachwaver create compelling video content that resonates with their audience without high production costs. Our platform makes it easy to showcase these authentic stories and turn viewers into customers. Ready to transform your content strategy? Try Firework free and see how easy it can be to create, share, and monetize your video content! https://lnkd.in/gAFJTR73 #ContentCreation #VideoMarketing #AuthenticBranding #Firework #Beachwaver

Sarah Potempa CEO and Co-Founder of Beachwaver discusses how she can educate and provide personalized recommendations through video so her customers are informed when making a purchase. She envisioned transforming the Beachwaver Co. website into an in-store experience and going beyond social platforms. Inspire, Engage, Convert Try Firework Free: https://lnkd.in/gAFJTR73 #Beachwaver #videocommerce #InStoreExperienceOnline ##DigitalTransformation

✨ Thrilled to Share! ✨ Check out Bare Skincare by Dr. Bollman’s brand-new storefront on the Shop App! Their skincare collections are perfect for looking and feeling your best this holiday season. And the best part? Their videos are not only beautiful and engaging but also packed with helpful insights on skin health and care routines. 🌿💧 With Firework’s seamless integration with the Shop App, brands like Bare Skin Care can effortlessly share their videos across their website, email, and the Shop App itself. Want to try it for your brand? Get started for free here: https://lnkd.in/gTRnxRhb 👏 Huge thanks to the Shopify team for their continuous innovation and support in making the Shop App a go-to destination for holiday shopping! #ShopApp #Firework #Shopify #VideoCommerce #HolidayShopping