Fishbowl

Just 2 weeks! Join Ted Babcock at the Restaurant Finance Monitor #RFDC conference in Las Vegas. Ted will be talking with our clients and other attendees about restaurant economics, operations and strategy. 👉 Book 15 minutes with him here: https://hubs.ly/Q02T41V70 #RFDC #RFDC2024 #RestaurantConsulting

5 Tips for Personalizing Marketing with Restaurant Data 1️⃣ Build Audience Segments 🎯 Use customer data to sort diners by behavior: frequent visitors, first-timers or high spenders. Now you can tailor your messaging so the language resonates and the offer is relevant to each group. For example, offer exclusive deals to repeat customers; or introduce new guests to your best-sellers. 2️⃣ Leverage Purchase History 🛒 Analyze past orders to recommend personalized dishes or promotions specific to the guest. If a customer loves spicy food or always orders desserts, target them with specific menu items they’ll enjoy, creating a deeper connection. 3️⃣ Send Timely Offers ⏰ Use data to identify guest habits, such as when they typically dine with you. Send time-based promotions like lunch specials when you know they’re likely to visit, or re-engagement offers if they haven’t dined in a while. 4️⃣ Use Location Data📍 Geo-target customers with nearby location-based offers. For example, if someone is close to your restaurant, send them a text message with a discount or lunch special to entice them to stop by. (This can also help drive traffic during off-peak hours.) 5️⃣ Optimize Loyalty Programs 💳 Use customer preferences to personalize your loyalty program rewards. Offer points, discounts, or freebies based on their favorite items or dining patterns. Make the rewards feel relevant and valuable to their tastes and habits. By using data and the tools at Fishbowl you can deliver more personalized, relevant marketing that builds loyalty and drives more revenue. There's more at https://hubs.ly/Q02VwnSr0. (These and other tips are inspired by Jynessa M., VP of Data & Insights at Fishbowl.) #PersonalizedMarketing #RestaurantMarketing #DataDrivenMarketing #RestaurantOffers #RestaurantLoyalty #CRM for #Restaurants

How will the 2024 elections impact the restaurant industry? Ted Babcock, SVP of Fishbowl Consulting Services, outlines what restaurateurs should anticipate and how to stay resilient in 2025. 🗳️ Decision 2024 – Trump, Harris, and the Restaurant Economy 🗳️ https://lnkd.in/gVuSN8ZX #RestaurantConsulting #RestaurantIndustry #Decision2024 #ElectionInsights #Trump #Harris

🏓 Welcome to the Fishbowl family, Bumpy Pickle 🏐🎾 Houston’s largest outdoor pickleball and sand volleyball venue has leveled up with Fishbowl’s GRM. As the 'go-to' place for food, drinks and sports in the Bayou City, Bumpy Pickle is set to engage guests through personalized email and SMS campaigns; expand their marketing opportunities through guest WiFi; and harness meaningful, actionable guest data at every step. Bumpy Pickle, we’re excited to partner with you! #NewClients #RestaurantMarketing #CRM for #Restaurants #EmailCampaigns #SMS #GuestWiFi #GuestData #DataDrivenMarketing

🗳️ Make a Plan for Election Day 🗳️ Election Day will provide restaurants a chance to drive some additional traffic and engage guests on November 5. It's not too late to create a special Election Day offer: Give anyone who votes a complimentary beverage, side dish, or dessert for stopping by. Be the go-to gathering place for civic-minded regulars – if you have a TV you can stream results to hold people's attention as the evening wears on. Use email and social channels to promote your plans. But savvy marketers won't stop there. You can turn these visits into bounce-back opportunities. Invite guests back for a similar complimentary item or discount if they return before the end of the year. No matter the outcome, the night of the election provides a way to leverage current events, drive traffic, and get your guests back again soon. (BTW...with Fishbowl Offers, you can instantly build and deploy campaigns like these with ease: https://hubs.ly/Q02Vq_PH0) #RestaurantMarketing #BounceBackCampaigns #RestaurantOffers #RestaurantOperations #CRM for #Restaurants #ElectionDay

🤔 How long should it take to set up restaurant offers? 💥 Just asking because Fishbowl Offers makes it ridiculously fast — and remarkably easy. No complicated hoops, just simple steps to get your offers up. Whether it’s a BOGO or exclusive VIP deal, you can create offers on the fly and hit the market instantly with Fishbowl Offers. 📽️ Take 6 minutes and 35 seconds to see how fast you can set your up offers up on the Fishbowl GRM. 👀 👉 Want in? Check it out: https://lnkd.in/g_eiNJDD #RestaurantMarketing #GuestEngagement #MarketingAutomation #Offers #RestaurantOfferPlatform #CRM for #Restaurants

Bem-vindo Rodizio Grill à família Fishbowl! We're thrilled to share that Fishbowl client Rodizio Grill has upgraded to our Guest Relationship Management platform to manage guest engagement, email and SMS tools. Since 1995 Rodizio Grill has brought the traditional 'churrasco' dining experience to locations throughout the country. Rodizio steakhouses offer more than a dozen rotisserie-grilled meats, gourmet salads, hot sides and desserts. By upgrading to GRM, Rodizio Grill can take guest engagement to the next level, leveraging email, SMS and dynamic marketing strategies – all in one place. Rodizio Grill, you're an important part of the Fishbowl Family! #NewClients #GRM #Email #SMS #RestaurantMarketing #CRM for #Restaurants

🎄Start Promoting Your Holiday Party Space Now❄️ When Halloween is over, the sprint to New Year’s begins. That means the time to start taking reservations for your holiday event spaces and special menus is NOW. Launch a laser-focused B2B campaign, and keep a few things in mind: 🎁 Office managers and event planners are now scouting venues for their holiday parties. Make it easy for them by creating an email campaign that highlights your menu, space and availability. 🦃 Reach out consistently – send emails once a week through October and into November, adjusting frequency as Thanksgiving approaches. ❄️ Start with past clients. They’re already familiar with what you offer, so personalize your outreach: “Hi Tara, we loved hosting your event last year. This season we’ve expanded our French wine selection, perfect for your team’s holiday gathering.” (Fishbowl’s GRM lets you segment audiences, including holiday catering contacts. Use segmentation to personalize those messages.) 🔔 Keep your messaging fresh by mixing up the focus of your emails. One can highlight your event space, another your holiday menu, and another the different types of events you can host. ☃️ Ensure your team is ready to field inquiries during regular business hours. Restaurant hours don’t always sync with the 9-5 workday, so make sure someone can respond promptly. If that’s tough to manage, have a reliable system in place for handling voicemails and online inquiries. We send free monthly tips like these to all our clients. Fishbowl curious? Meet our marketing pros: https://hubs.ly/Q02TkN9b0 #HolidayMarketing #RestaurantMarketing #MarketingIdeas #CRM for #Restaurants

📖 New Blog Alert: 20 Powerful Examples of Restaurant Growth Goals (+ How to Set Them for Success) 📖 Kind of a must-read for restaurant marketers running blindly into Q4... (Practical, actionable goal-setting.)

Success doesn't happen by accident. Whatever you're chasing, realistic goal-setting will help. We've put together 20 examples of restaurant growth goals... ...PLUS practical ways to set those goals for success. ‼️ 👉 Smash link for greatness: https://hubs.ly/Q02TkHwq0 👈 #RestaurantMarketing #RestaurantSuccess