FitzMartin

Marketing is about more than just boosting your brand’s visibility. It's about seizing opportunities, connecting with customers, and staying ahead of the curve. Don't let uncertainty surrounding strategic marketing investments hold you back. Empower your business and listen to Sean on the Help! My Business is Growing podcast as he shares invaluable insights on maximizing your marketing budget to fuel growth and drive conversions. https://spoti.fi/3JSf9Qa

Feeling the marketing spend squeeze? You're not alone. Many executives face the tough decision to tighten the belt during challenging times. But what if cutting back is costing you more than you realize? Your brand's visibility may dim, opportunities to engage customers slip away, and you risk lagging behind competitors. We get it. That's why we're excited to share this podcast episode with you. Sean breaks down the vital role of effective marketing spend in business finance and how strategic investments not only connect with customers, but also drive cash flow and bolster your bottom line. Tune in and turn frustration into fuel for growth. https://spoti.fi/3UQ17Fc

Our company culture has evolved and persevered amidst our shift to remote work post-pandemic. It's been a journey—one filled with challenges and triumphs. Yet, maintaining that vibrant culture remains a constant endeavor. If you're navigating a similar path where it feels like your company culture might be veering off course, Rom LaPointe's insights can help your company navigate through the maze of company cultural shifts. With years of experience aiding executives in aligning their vision with their teams, his wisdom is invaluable. Dive into his transformative insights in this captivating podcast episode and create a culture that thrives, no matter the circumstances. https://spoti.fi/44CX0PV

It’s #TeamTuesday, and we’re delighted to introduce Heather Poage, the newest addition to the Fitzmartin team. Heather is joining us as a RevOps Growth Specialist, ready to bring her energy and expertise. Get ready for some serious growth and fun times ahead with Heather on board. Welcome, Heather!

In today’s competitive landscape, being an expert in your field is key to standing out. Communicating your expertise effectively can bridge the gap between hesitant prospects and confident clients. We recently collaborated with the team at SPOC Grid for a video shoot to showcase their unrivaled expertise. Together, we brought to life the extensive knowledge and unparalleled expertise that defines the SPOC brand. Seeking to elevate within your market? Become a thought leader and your business will follow.

Daniel Kahneman has left a massive imprint on the world of behavioral economics and is daily quoted by experts in numerous industries. Our work wouldn't be the same without his insights and research. Thanks to Kahneman, we understand ourselves and each other on a deeper level.

Two primary types of fear lurk in the shadows of our decision-making. Without deciphering the differences behind the duo, marketers can’t leverage their power to change consumer behavior. Learn more about how to avoid a one-size-fits-all approach to motivating change in our latest post: https://lnkd.in/e_bbr_tx

Outside of positioning, our credibility as a brand might be the most important investment we make in marketing our business. So, with prospects who are slow to trust a company they've just discovered, how do you prove you're worth their time?

Will Riley, our Director of Revenue Operations, is known for optimizing operational efficiency and driving revenue growth, and he recently joined The Backstory on Marketing & AI to share the secret sauce behind it all. From fostering departmental synergy to utilizing cutting-edge technology, Will revealed how to leverage it all to optimize buyer cycles and increase revenue. Check it out now: https://bit.ly/3IgAK4h.

In the ever-evolving landscape of sales, data reigns supreme on the path to success. However, the true magic lies not in the sheer volume of data but in the art of harnessing its potential through strategic sales enablement. Consider a company that’s inundated with customer data from various touchpoints—things like online purchases, in-store transactions, and social media interactions. Despite the wealth of data at their disposal, they struggle to distill meaningful insights and translate them into actionable strategies. This challenge underscores the critical need for strategic sales enablement, where data is transformed into a compass, guiding decision-making and propelling sales growth. Learn more about how to decode the intricate mechanisms that drive sales enablement and turn data into new sales here: https://bit.ly/49M34am