Fizz Creative

I really loved working on this project. Italian Meatballs? Check. Custom patterns? Check. Custom Typography? Heck Yasss! Tony Pino is well-organized, with a real passion for his family’s meatball recipe. After several years of running a food truck, Tony knew the product was obviously a winner, we just needed to get him into eye-catching packaging. We designed a custom hand-lettered logo to elevate the brand while keeping ties with his original food truck concept. Flexible pouches were an easy decision for a frozen product like this, and metallic highlights stand out in person. The brand relies on bold colors to easily differentiate the unique styles. https://lnkd.in/eDvU5qnb

Inspiration is what fuels our creativity. For creatives (and type designers to boot) that means traveling to experience different cultures and enjoying great art of the past. Seven years ago, Katie and I took a typography workshop with Philipp Stamm at the Fachhochschule Nordwestschweiz in Basel, and we felt it was time for a tune-up. Philipp literally wrote the book on Adrian Frutiger, a major type design powerhouse of the 20th century, and has been continuously updating his course these many years. We mostly create custom typography for brand logos but are now reinvigorated to pursue some typeface design concepts that we want to bring to market. We then spent a week in Rome to study the history and to soak in some of the most amazing artwork in the world. The art that all of us creatives studied in art school. Although our trip was great, I’m excited to be back in the office, inspired to work, and of course well-fed! We are thankful to our clients for their patience as continued education and research are important creative tools in our business. I would love to hear from you if you are curious about the typography workshop or other insights we have learned. To all our creative friends out there, don’t forget to take time to recharge and get inspired. The payoff is well worth the trouble. 

First look at a new brand, Mugsy Bakes is developing individual mug cakes with health-focused recipes. Cofounders Devon Climer and Nina Dvorak Lawless have been amazing clients with a real passion for making desserts simple and healthy. We are currently designing their pouches, with a bold hand-lettered logo and plenty of fun illustrations. New Day Cleveland featured them last week in this quick video! https://lnkd.in/eF_4X6aH

Ever wonder about the tangible difference professional packaging can make for your brand? Our client, Flour Pasta, recently spoke with Cleveland.com on their journey to get their products into retail. When they approached us, they had already identified that the original packaging trays were inefficient and expired quickly. We started discussing a pouch sample that inspired them, and we took it from there, complete with a refreshed brand and new packaging. I’ve posted a few articles lately about Flour Pasta because they are working hard to get their products into more hands. This high motivation excites us as branding partners and is something we look for in prospective clients. If you have a passion for your business and want to increase sales or reposition, we would love to connect with you. https://lnkd.in/da3Qn6wu

Katie and I have been conscious about taking care of our health and fitness. We were introduced to almond butter powder by our client, Nut Dust, who was trying to find a solution for getting high-quality protein without excess fat and calories. Nut Dust saw an opportunity to provide a nutritious almond nut powder due to the growing demand for protein-rich foods and plant-based sources of protein. However, the leading products in the market were either unpleasant or peanut-based, which could be a severe allergen. To stand out in the market, Nut Dust needed to strike a balance between being clean and minimal while still retaining visual appeal and personality. We worked on developing a modern and elevated brand by incorporating vibrant colors with flat illustrations and a variable typeface family that allowed the brand to exhibit some personality while still feeling efficient. The brand now offers three packages that we designed, delivering on the promise of clean, honest, and health-focused food. The Nut Dust brand delivers on that with three packages that we designed. https://lnkd.in/e-EU3JXj #cpgbrands #packagingdesign

We're happy to share a new project we worked on for Redwood Tea Co. Yes, there are a lot of cool tea products on shelves already, but how many of them are smoked tea? Redwood's product is smoky and complex, and I just love how the brand came together. https://lnkd.in/ej2EGfWG #packagingdesign #consumerpackagedgoods #brandidentity

We are extremely excited to start seeing these beautiful packs on shelves. Thanks, Flour Pasta Co., for trusting us with your brand!

It's been a busy couple of weeks but I want to mention how thankful we are to all of our clients. They trust us with their brands and we take this very seriously. Last week we picked up silver ADDYs for Tony Pino's Meatballs, Hola Island Provisions, and Nut Dust. Full project writeups are coming soon! #brandidentity #packagingdesign #success

Last but not definitely not least, the final installment of our 5 Mistakes Series: 5 Mistakes CPG Brands Make When Registering Their Brand. This is one of our favorite interviews because we frequently encounter this concern with branding and food packaging clients. Naming a brand has become increasingly challenging in recent years as more and more names become registered. Our recent trip to Natural Products Expo East was a good reminder, with an extensive number of brands inventing their names to ensure their business has a strong legal claim. And once you have an available name, it’s equally important to trademark and protect it. In this installment, we sat down with Suzann and Josh of The Moskowitz Firm to discuss the biggest concerns regarding trademarking your brand. https://lnkd.in/gjYywjPJ #CPGNaming #TrademarkLaw #CPGBranding #BusinessTrademarks

We are super stoked to share another client success story. Tony Pino is a super-smart veteran with an incredible work ethic. He impressed us immediately with his knowledge and detailed research. He just so happens to also make some f'ing fantastic meatballs. After running a food truck in Virginia for seven years, he moved to Ohio and decided to level up his business by going into frozen retail. We helped him through branding and name development and designed some beautiful packaging to show off his delicious product. So after all that hard work, Tony Pino's Meatballs will be available in Giant Eagle Market Districts throughout Northeast Ohio, starting this week. Congrats Tony! https://lnkd.in/g5NmENtg #RetailSuccessStories #CPGChampions #CPGRetailSuccess #FoodBusinessAchievements #RetailVictories