Fluency - Advertising Automation Platform

Let's play a little game of multi-location trick-or-treat. 🎃 Trick: Being asked to make a last-minute changes across multiple channels and ad sets. 😱 Treat: Bulk editing campaigns, budgets, and keywords from one location—then pushing edits directly to publishers. 🍬 Read about three other automation-powered workflow improvements below, or check out our full blog post for detailed use cases. https://lnkd.in/gfwF3wDP

Thinking, working, and planning strategically is hard if your day is clogged with "check the box" tasks. ◼️ Are ads delivering? ◼️ Are budgets pacing correctly? ◼️ Have we caught and resolved any compliance issues? Data-powered advertising looks completely different. For instance, you don't have to worry about implementing updated customer budgets because they're already updated from your source data. You don't have to make manual adjustments multiple times a day. Instead: ✅ You can make strategic decisions based on real-time data that propel your efforts forward. It's time to put time back into your day for improving advertising, not just managing it. Heather Chevalley, AVP of Growth at Fluency, shares what's possible when automation and data power your digital advertising in our latest Advertising Leader Perspective video. https://lnkd.in/eu3VXDBv

Since you're reading this on social, we thought you'd like to know... Fluency was recently named a high performer in Social Media Advertising by G2! We also achieved the "Highest User Adoption" badge amongst Social Media Advertising companies as well. In the words of one of our clients, "Fluency allows us to manage ads at scale, highlights errors proactively, and keeps our Paid Social Customers happy. This frees up our time to focus on being subject matter experts and looking to the future to anticipate client needs." Want to learn how you can automate your social media advertising strategy? Comment below and we'll reach out 🔽 https://lnkd.in/gprDWWT3

As someone who manages ads for more than 70 event locations, Cassie Allinger is all too familiar with the struggles of multi-location advertising. It's hard to optimize every component of your ad strategy—audience, channel, budget, creative—without spending either a ton of time or a ton of money. But now, five years after making a big change, Cassie and her team are thriving. 🏆 “What's been really powerful for us is that we're able to spend more time focusing on strategic work, testing out different audiences and executions and strategies and frameworks within the whole ecosystem—without it taking a team of 10 and hundreds and hundreds of hours," she said on the #AW360 podcast, adding that the company was able “to grow really fast and move on to bigger and better things.” The result? A 50% decrease in operational costs while improving lead generation by 17% using more effective targeting and conversion approaches. 📈 Cassie shares how she got her team out of the weeds so they could achieve strategic growth on our latest podcast episode with AW360. You'll also hear expert insights from Rachel Bulla, AVP of Growth at Fluency and Andy MacLeay, VP of Engagement and Channels at Fluency. Tune into the full episode now for all the details! https://lnkd.in/euMgKBSP

🤹 You’re juggling multiple channels, scattered data, and the constant demand for results—sound familiar? It doesn't have to be this way. Here are four ways that automation can free up your time so you can supercharge your multichannel efforts 👇 P.S. - Get the full details in our latest AW360 podcast episode, or read the top actionable takeaways here: https://lnkd.in/ebABdip2

As an agency, managing franchise accounts feels synonymous with managing inefficient task workflows. But what if you could free your team of their task stressors so they can focus on driving multilocation franchise results? Our latest blog post outlines key automation workflows that agencies can use to improve franchise campaign management and performance. Check it out! https://hubs.la/Q02R8hyf0

Our clients and partners are achieving incredible results, and we're proud that they've shared their experiences on G2. Their feedback helps us grow and has earned us new recognition in G2's latest reports, including: ✨ Overall “High Performer” for paid search advertising for both enterprise and mid-market companies ✨ #1 for "Easiest to Do Business With" and "Best Relationship" ✨ Momentum leader We're so grateful to all our clients, and our incredible team for fostering strong client relationships and working tirelessly to uphold our standards of excellence. Together, we're building solutions that push the ad industry forward and help people do their best work! https://hubs.la/Q02Q-gGS0

Tired of constantly making execution tradeoffs because of a lack of capacity? Want to be more strategic and less tactical in your campaign execution? And want to deliver campaigns 90% faster? Then you can't miss today's session. After this session, you'll be able to: ✨Implement strategies to seamlessly integrate emerging media into your multichannel advertising mix. ✨Utilize automation and AI technologies to enhance operational workflows and efficiency. ✨List key use cases in how advertisers are managing 1,000+ multilocation accounts with a Digital Advertising Operating System (DAOS). https://hubs.la/Q02QWvt40

It's no secret that an effective media mix is a must for advertisers today. But customizing campaigns across every publisher—like Google, Meta or Amazon—strains your team and resources. That's why our newest podcast episode with Advertising Week's #AW360 is focused on how you can scale multi-channel initiatives. Tune in now to hear Andy MacLeay and Ben Gilbert share actionable ways to accelerate and optimize your multichannel strategy. #AWNewYork24 #AdOps https://lnkd.in/e-GqVqQz

AI and automation the two most critical technologies shaping the digital advertising landscape, and you're only a day away from learning practical strategies for putting them to work. Don't miss out on Fluency's session at MarTech tomorrow, with Andy MacLeay VP of Engagement & Channels.  https://hubs.la/Q02QMwdr0