Fluency - Advertising Automation Platform

Happy Halloween (and Diwali) from our whole team here at Fluency! We hope your day is filled with tons of treats and no tricks (and stellar costumes, as shown in our daily all-hands meeting this morning). 🎃 P.S. - Can you identify the right Eric Mayhew?

There’s nothing like gathering in-person with creative and ambitious advertisers to reignite your passion for empowering ad ops teams to excel! 🔥 Earlier this month, the Fluency team had the chance to connect with thousands of advertising professionals in New York City’s Penn District at #AWNewYork24. Here are some of our favorite moments from the week: 🎙️ We recorded an on-site podcast discussing how ad ops can tackle critical capacity challenges through automation. 👻 We hit the halls to chat with advertising strategists about how they'd use more time, especially as we gear up for the holiday crunch! 🤝 We joined our partner Dealer.com on the Tech Stage to share actionable insights on how agency leaders use automation to boost advertising performance and employee happiness. Didn’t get the chance to see our session live? Get the full replay via the link in comments 👇

The benefits of using a walled garden include massive audience reach, access to powerful first-party data, and native ad formats and placements. 🌹 But, as our Chief Product Officer Eric Mayhew notes, if you rely solely on the automation capabilities within these platforms, you’re missing out on a huge opportunity to leverage proprietary data unique to your brand. 🥀 These limitations can make walled gardens feel strategically closed off, restricting your ability to create truly differentiated data-powered advertising. This is where a Digital Advertising Operating System (DAOS) comes into play. A DAOS enhances your targeting capabilities within AND beyond walled gardens. Imagine: ● Seamless cross-platform measurement and attribution ● Overlaying your proprietary data on rich platform datasets   ● Automating repetitive tasks across platforms  So, what should you look for in a DAOS? Don’t worry, we've got you covered! Check out our Buyer’s Guide for all the insights you need. Get your copy here: 📘✨https://lnkd.in/eJgpXs5r

If you’re an ad strategist, Q4 is a time wrought with long nights and complex customer requests. Countless promotions, different offers for different regions, urgent budget changes as the month comes to a close…we know, it’s a lot. But what if you could make promotional ad changes en masse—regardless of publisher or channel—from one place, with one click? It's possible with automation. Our latest blog post covers three time-saving bulk automation tools that can help ease the stress of Q4 promo-mania. Get ready to "sleigh" the holiday ad season 🛷 Link in comments! #AdvertisingAutomation

Han and Chewbacca. Jordan and Pippen. Fey and Poehler. AI and Automation.  Amazing things happen when two complimentary forces come together 🎉 The same is true for AI and automation. When these two team up, they create incredible value for digital advertising workflows.  We wanted to provide a comprehensive way to understand these technologies in detail: from how they can boost efficiency to how they can help you improve team engagement and do more impactful work. 💡 Our Ultimate Guide to AI & Automation in Digital Advertising is here to help:  🔍 Discover what automation and AI do best—and where they'll make the biggest impact for your team (think 90% less time to launch new ad accounts!)   🔍 Get to know the differences between publisher-hosted automation tools and the latest multi-channel third-party solutions.   🔍 Learn the best spots to integrate automation and AI within your advertising workflows.   🔍 Consider key factors for bringing these tools into your ad operations, such as data governance, security, and tech stack integration.  Unlock your best work yet (link to download the guide in comments)! 🚀 #AdvertisingAutomation

At Advertising Week 2024, we dove into exciting new ways to leverage data, explore emerging channels, and test innovative creative strategies! 🚀 But here's the catch: without solid advertising operations, ad strategists often find themselves bogged down in the nitty-gritty of managing campaigns instead of focusing on how to boost performance. Fortunately, digital advertising operating systems powered by automation make it possible for agencies to move from “work glove” to “white glove." Our AVP of Growth, Rachel Bulla, and VP of Engagement and Channels, Andy MacLeay, shared their thoughts on this exciting transition during their live session at Advertising Week NYC. They tackled critical questions like: ⚙️ What exactly is a digital advertising operating system (DAOS)? 🛠️ What operational hurdles can a DAOS help overcome in ad operations? 📈 How does a DAOS connect to your data sources for dynamic, data-driven advertising? 🤔 What proactive steps should agency leaders take now to future-proof their teams? Catch the full conversation (and the tasty inspiration behind the name of Andy's cat 😸) linked in the comments! 

Recognition feels incredible, especially when it comes from our partners! 🎉 That’s why we’re thrilled to be named one of 36 global Marketing & Advertising providers on the prestigious Inc. Magazine Power Partner’s List! This list showcases companies committed to equipping entrepreneurs with the tools and resources they need to thrive, based on real customer feedback. It’s all about ensuring the client experience lives up to the promises made! A huge thank you to our clients for sharing their experience with Fluency, and a massive shoutout to our amazing team for their unwavering commitment to delivering exceptional value, service, and innovation every day. Here’s to continued success together! 🚀 You can check out the full list of honorees here: https://lnkd.in/eGmCgYjr #Fluency #PowerPartner

Didn’t get the chance to join us live at MarTech last month? We’ve got you covered! Andy MacLeay, our VP of Engagement and Channels reveals how automation can transform your team’s approach to multichannel advertising in this on-demand version of our MarTech session. 📊 Curious about the impact? Automating campaign workflows can boost click-through rates (CTR) by over 30%, all while delivering locally targeted ads at scale. Just ask Dealer.com—they saved a whopping 550 hours by streamlining their Amazon Sponsored Display campaigns across 1,000+ locations! 📈 Are you ready to elevate your advertising game? Tune in now to see how automation can help you accomplish more with less stress! Check the link in the comments! #AdAutomation 

Our team had a rowdy-howdy good time in Austin at Amazon #UnBoxed! 🤠 We loved meeting up with other Amazon Ad Partners and seeing where this exciting channel is heading. One major theme that emerged was the increasing complexity and competitiveness in digital advertising. With consumers typically using over 20 touchpoints before making a purchase 🤯 it's more critical than ever that advertisers connect with their customers across the entire journey. As one of four finalists for the Amazon Technology Innovation Award (out of 2,500+ Amazon Ads Partners!), we're proud to be at the forefront of helping advertisers automate the launch and optimization of Amazon Ads . 🏆 Thinking about bringing Amazon Ads into your channel mix? Send us a DM 📬 We'll show you how to expand to this exciting channel without increasing headcount or effort. P.S. - Read the case study that earned us a finalist nomination here: https://lnkd.in/ecHX5bn9 or check the link in the comments to learn more about our Amazon Technology Innovation Award nomination! #AmazonAds #AmazonAdsPartnerAwards #unBoxed2024

Agency owners: want to retain your workforce in 2025? With the marketing and advertising industry clocking in at nearly a 70% burnout rate 🌋 (Statista, 2019), agencies need more impactful solutions to reverse employee attrition trends. 💡 Try this advice from a leading automotive agency: “One of our core goals is to automate all low-value actions so the team…can have more client conversations and more high-value impact to their accounts and portfolio." The result? The agency reduced campaign launch and management time by 90%, giving employees more meaningful work that engaged both the agency team and their customers. 🤝 "No longer do they have to go hunt or go find for something that's broken... It's a lot more fun to do strategic work and not just cutting and pasting and fixing things. They also have more client conversations, which a lot of our ad reps just love doing." 💕 Read more about key 2025 automation strategies in our latest blog post: https://lnkd.in/eqNfynJA