Flywheel Strategy

Join us next Thursday, November 7th at 2 pm ET/11 am PT for our monthly Office Hours, hosted by Kate MacCabe. Dive into your pressing questions, gain insights, and explore best practices when it comes to growing and scaling your digital experience during the holiday season to end 2024 in a powerful way. Meeting and exceeding your business goals. Whether you’re a startup founder or leading digital product for a Fortune 500 company, our office hours are designed to empower you with practical advice and actionable takeaways. Reserve your spot today and get ready to unlock new growth potential with Flywheel Strategy.

It's week 4 for our Ecommerce Holiday Checklist and we're bringing a friendly reminder that it's not just 10 or 20% of your annual revenue that awaits. 30% of annual revenue is generally made in the 6-7 week period from BFCM until the end of the year. Now is the time to check your messaging to make sure your promotion lives up to the 3 C's: - It's CLEAR - It's CRISP - It's CONCISE Looking for a fresh set of eyes before your marketing messages make it out into the airwaves? Message us for help ensuring the strategy you mapped out months ago will be launching with maximum effectiveness in the coming weeks. Sending a big thank you to Yottaa for rounding up comprehensive tips and tricks from across the industry 🎁 #bfcm2024 #cyberweek2024 #ecommerceholidaytrends #ecommerceholidaychecklist #flywheelstrategy

🚀 AI is Transforming Marketing: Are You Ready? Artificial Intelligence (AI) is rapidly reshaping the marketing landscape, offering powerful tools to enhance customer engagement, predict behaviors, and optimize campaigns. Wondering how to leverage AI for your business? In our latest article, Caroline Reekie dives deep into the key AI platforms leading the charge— Salesforce, HubSpot, Jasper.AI (Caroline Reekie's personal favorite!) and more. Learn how AI can help your brand create personalized experiences, boost efficiency, and stay competitive in this ever-evolving market. Caroline walks through the top 5 questions marketing leaders are wrestling with in 2024. 1) What platforms should I consider using?  2) Key Trends Shaping the Future of AI in Marketing 3) Challenges and Considerations for the Future of AI in Marketing 4) Who is using AI currently? (With a deep dive into how Starbucks, SEPHORA, The Coca-Cola Company, Amazon, Netflix and Spotify are unleashing AI) 5) How to Start with AI today for Marketeers 💡 Ready to explore the future of AI in marketing? Read the full article now: https://lnkd.in/d5a36qXZ #AIinMarketing #DigitalTransformation #FutureOfMarketing #FlywheelStrategy

❄ Week 3 of the Ecommerce Holiday Checklist is here. Diving into opportunity that exists when taking a localized approach to your brands #bfcm strategy. Caroline Reekie, Kate MacCabe and Kaan Uyanık of Storyly come together in Crafts & Carts Podcast: Black Friday Across Borders, outlining the common barriers that drove cross-border #ecommerce sales to account for only 15% of revenue during the holiday season in 2023. Not sure where to start to accelerate cross-border sales during the #cyberweek? Listen to the full episode here ▶ https://lnkd.in/eRZTCWvD

🚨 With just 20 days left until #ElectionDay2024 🇺🇸, innovative brands are using the moment to stay relevant, aligning with their #brandvision while making an impact. Here are a few standout examples that show strategic planning and staying true to their values: 💜 Winx Health (formerly known as Stix) founders Jamie Norwood and Cynthia Plotch launched a limited edition crewneck, partnering with Deja Foxx and Victoria Hammett. This exclusive product finds the perfect balance between staying relevant to the moment and supporting a social good mission that aligns with the brand. Check it out here ▶ https://lnkd.in/eaUETvxY 💎 MOIO LLC founder Danielle Pariser Levy and prinkshop are collaborating on an exclusive “VOTE” bracelet, blending their shared missions of art, design, and creating transformational impact. Available here ▶ https://lnkd.in/eEq6JNct 💡 These brands are setting the standard for how to integrate purpose-driven campaigns in the lead-up to #ElectionDay. 🔍 What other #ElectionDay products are catching your eye? Drop a comment below and let's discuss the campaigns making waves in ecommerce! #Ecommerce #PurposeDrivenBrands #ElectionProducts #BrandMarketing #BrandMission #LimitedEditionLaunches #ProductExclusives #FlywheelStrategy

It's all about omni-channel this week in our Ecommerce Holiday Checklist for 2024. With over $30 billion dollars of estimated revenue for #BOPIS(Buy Online, Pickup In Store), creating fluidity from browsing -> purchasing -> delivery is key for the #bfcm2024. Last week Total Retail released an article highlighting the future of retail is squarely sitting on the shoulders of a seamless omni-channel experience. Read the full article here: https://lnkd.in/eP5y2rVc #bfcm2024 #cyberweek2024 #ecommerceholidaytrends #ecommerceholidaychecklist #flywheelstrategy

Join Caroline Reekie this Thursday for our monthly office hours happening at 5 pm BT/12 pm ET/9 am PT 🧠 Sign up here https://lnkd.in/gC_adcwk for an hour of complimentary strategy support for your latest marketing or brand initiatives.

With the first week of October, the #BFCM and #holidayseason is officially underway for #ecommerce and #retail brands. 💡 We'll be bringing weekly insights, tips and trends for the 2024 #cyber season, in partnership with Yottaa every Thursday in October and November. This week, we're highlighting the value in establishing cross-functional communication through weekly standups, across your #cx, #analytics, #marketing, #digitalproduct and #operations teams. We recommend kicking off this touchpoint in October, as teams finalize their go-to-market assets to keep the path to a successful #bfcm launch clear and unblocked. Looking for a roundup of this holiday season's checklist? Take a peek here for the full curated view, courtesy of Bennett Shilling and Martina England's efforts -> https://lnkd.in/eakdVGR6

Join our October office hours, hosted by Caroline Reekie, on Thursday October 10th at 5 pm BT/12 pm ET/ 9 am PT. Whether you are finalizing BFCM and holiday marketing plans or mapping out 2025 marketing plans, October Office Hours provide a space to brainstorm, collaborate and knowledge share to strengthen your brand and marketing strategies for a successful Q4. Space is limited - register to reserve your seat ➡ https://lnkd.in/gC_adcwk

"If businesses wanted to, they would." When it comes to profitability, "wanting to" simply isn't enough to make #profitability a reality. Wrapping this week with a shoutout to Airboxr for their invitation to participate in their roundtable series - diving into factors that drive #profitability for businesses. Thank you to Salima Nadira, Saptarshi Nath and Robert Varon for bringing the wisdom and unpacking what's needed to hit and exceed profitability targets. Our biggest takeaways? Profitability is achieved through the following levers: 1) Decreasing Costs 2) Increasing Revenue 3) Having the right team in place to action on the strategies above Which lever is the biggest challenge for your company? Drop your thoughts below 👇