FMG

A super EASY trick to make what you write 100x better. 🤯 When I learned about this tool - I was shocked that it had been sitting there under my nose for years without me ever knowing about it! Here's the thing - Most Americans tend to read at an 8th or 9th grade level. And when we are scanning messaging online, we read even faster, scan more often, and focus on only that which we understand. Yet most financial firms write like they are composing a college essay. 😴 ❌Our robust process integrates all elements of your holistic, comprehensive financial plan into one place ✅ Investments, tax planning, budgeting, insurance; clients tell us the thing they find most helpful about working with us is that that we play point on it all. ^Most people will read the first example and walk away unable to explain what your value is. Not the same case with the second. ⚡ The second is WAY better. Remember, you know your clients. You know how they speak. Use THEIR words. Write so that, without much effort, they will read it and "get it". ( 💡 Did you know that most magazines and newspapers write around a 7th-9th grade level?) If you want an easy way to see what "grade level" your writing is, you can check the Flesch Kincaid level of your writing. 🚨🚨ENTER—->The Flesch–Kincaid readability tests are standard tests designed to indicate how difficult text in English is to understand Here's how: --> Copy and paste the text into Word. --> Select the Home tab. --> Choose Editor, and then go to Document stats. --> A dialog box will appear letting you know Word is calculating your document stats. Choose OK. Also a shout out to my friend Joshua Brown on his new book "You weren't supposed to see that" -- HIGHLY recommend and such a compelling, engaging read that you won't want to put down. And shout out to my other friend Morgan Housel - no matter what you write - we all want to read it. The psychology of money is a great example of how to write in such a conversational, digest-able way where people just want to KEEP reading. Have you read anything of Morgan's or Josh's? Or Who are some of your favorite writers that make you just want to KEEP READING because their writing is so good? #copywriting #wealthmanagement #copywritingtips

❓ If someone were to land on your website right now - do you think it is truly a good representation of what it will be like to work with you? Will visitors to your site walk away feeling like working with you will be a safe, comforting, stress-reducing experience? When they read it - does it easily showcase your firm's personality and warmth? 🚫 Or is your site a little too bland, buttoned-up and boring? I look at hundreds of advisor websites every month - and I'm here to tell you that most could use an update 😬 Next week on Tuesday, Oct 1st at 12 Noon, I'll be going Live on LinkedIn with Catina Koenig, CPWA® and Shawna Hurst of The Koenig Jones Group to lift the hood up and show you how they created their newly launched, amazingly-well done website. You'll see why their site leaves visitors walking away feeling calmer/like they just had a cup of coffee with a friend who happens to be amazing at financial planning and investments - and how you can use a similar approach to update your own site. 👇 Click on the event and then hit "Attend" - the day of the event just login to at LinkedIn at noon and you'll be reminded that we are LIVE and prompted to join us! ------ 🤔 Have a website, SEO, copywriting or any other marketing question you'd like me to answer when we are LIVE? Drop it below! 😎 #copywriting FMG Susan Theder Amy Galli Karissa Hinton Brad Davis #wealthmanagement

❓ If someone were to land on your website right now - do you think it is truly a good representation of what it will be like to work with you? Will visitors to your site walk away feeling like working with you will be a safe, comforting, stress-reducing experience? When they read it - does it easily showcase your firm's personality and warmth? 🚫 Or is your site a little too bland, buttoned-up and boring? I look at hundreds of advisor websites every month - and I'm here to tell you that most could use an update 😬 Next week on Tuesday, Oct 1st at 12 Noon, I'll be going Live on LinkedIn with Catina Koenig, CPWA® and Shawna Hurst of The Koenig Jones Group to lift the hood up and show you how they created their newly launched, amazingly-well done website. You'll see why their site leaves visitors walking away feeling calmer/like they just had a cup of coffee with a friend who happens to be amazing at financial planning and investments - and how you can use a similar approach to update your own site. 👇 Click on the event and then hit "Attend" - the day of the event just login to at LinkedIn at noon and you'll be reminded that we are LIVE and prompted to join us! ------ 🤔 Have a website, SEO, copywriting or any other marketing question you'd like me to answer when we are LIVE? Drop it below! 😎 #copywriting FMG Susan Theder Amy Galli Karissa Hinton Brad Davis #wealthmanagement

📊 The numbers are in: 1,995+ financial advisors joined MyRepChat in August alone! 📈 🤔 Why the surge? MyRepChat offers: ✅ Seamless Compliance: Effortless texting within regulatory boundaries ✅ Efficiency Unleashed: Cutting-edge features that supercharge your workflow ✅ Insightful Oversight: Robust compliance tools and analytics at your fingertips ...all at an industry-leading cost! 💰 🚀 Our advisors are embracing the future of client engagement with business texting. Ready to elevate your practice? Don't let your peers get ahead. Sign up for MyRepChat today and enjoy the benefits of incorporating business texting into your strategy, compliantly! 💼📱 Click here to learn more: https://lnkd.in/guap8qQB #FinTech #AdvisorSuccess #MyRepChat #CompliantTexting