Andrew Dornon Took the time to capture some of the trends we are hearing as we collaborate with Sales Leaders and Enablement teams to build out their Sales Kickoffs. Check them out below! #sales #SKO #salesenablement #leaders Forge Strategy Partners
2025 Sales Kickoff Trends 📊 As we approach the end of the year, sales enablement folks are starting to gear up for next year’s Sales Kickoff. The Forge Strategy Partners team carried out a bit of research across enterprise sales orgs on the themes leaders are prioritizing. Here are the top 3 themes we uncovered: 1. Beyond Pipeline Generation 📈 Over the last couple years the selling environment has gotten tougher and there was a corresponding focus on generating new pipeline. These top of funnel efforts were often an exercise in quantity, rather than quality. As a result, sales leaders are not only focusing on creating new opportunities but also on pipeline re-activation. Re-engaging with previously qualified prospects to convert them into viable opportunities is becoming a strategic priority for forward-looking sales organizations who spent the last year growing their CRM contacts exponentially. 2. Big Pricing Model Shifts 💲 Almost every organization we spoke with is undergoing a change in how they pricing their services. The shift towards consumption-based pricing models continues to spread among technology products. This transition requires sales teams to adapt to new paradigms, understanding the implications for themselves, their organizations, and their customers. In certain ways, it mirrors the earlier shift from on-premises software to SaaS, demanding nuanced conversations with clients about transitioning to this new model. 3. Contextualizing Product Knowledge ⚙ Slowly but surely, sales organizations are shifting their approach to product education. Everyone knows the Product announcement style presentations are not optimal, but the majority of orgs we talked to are now doing the hard work of contextualizing product knowledge in the language of their customers. Rapid knowledge acquisition and practical application are prioritized, enabling salespeople to effectively communicate the real value to customers. Bonus Theme: Emphasis on Partners and Channel 💪 As sellers are being asked to do more with less, there’s a final theme of increased collaboration with indirect sales teams. From Here to SKO As we gear up for 2025, it's evident that sticking to the status quo isn't an option. By revitalizing how we approach pipeline, adopting new pricing models, and reshaping product education, we can get a fast start to the year. #saleskickoff #sko #enablement