Forj

Young professionals join associations less often, engage more transactionally, and leave more frequently. Their behavior, expectations, and preferences are consistent across every industry and are significantly different from previous generations.   Every association is grappling with this challenge. Join us for a live webinar session on Thursday, October 24 at 1 PM ET, where Highland's David Whited and Amrita Kulkarni will join Terri Herrmann to discuss the factors driving this transformational change, and how your organization can respond to reverse the trend. 🔗 Save your spot! https://lnkd.in/edPicUX6 #membership #associations #memberexperience #memberengagement #millenials #genz #retention #growth

Ask most association leaders and they'll tell you one of their greatest challenges is understanding member engagement and how to enhance it. The path toward understanding, defining, and improving member engagement metrics is a difficult one, but there’s wisdom to be gained from others. When combined with the capabilities of modern community and learning technology like the Forj Platform, that wisdom can be transformative. 🔗 https://hubs.li/Q02N721J0 #associations #community #communityofpractice #memberengagement

Technology is advancing all around us. As the bar rises, so do members’ expectations for a personalized and modern experience. So, how do you keep up with their increasing demands? The answer lies in adopting a member experience mindset. Check out our recent blog to learn why member experience matters to associations and how you can adopt an experience-driven approach. #associations #memberexperience #strategy https://hubs.li/Q02Qv0bL0

In the 2024 State of Member Experience Report, we asked association members: How do you prefer to engage with other members of your association? 49% of association members stated that they prefer in-person interactions, and another 36% stated that they prefer community platforms, closing the gap between live events and digital communities compared to previous years. Members are seeking more personal connections, but there's also growing enthusiasm for a hybrid learning approach. Online community platforms offer year-round engagement in a way that live events can't replicate (and they help to combat Zoom fatigue). This gives community members more control over when and how they engage. Forj #community #onlinelearning #associations #hybridlearning #communityengagement #communitygrowth

The path to understanding, defining, and improving member engagement metrics is a difficult one, but there’s wisdom to be gained from others. In a recent event, participants explored a couple of critical questions: What exactly are we looking for when we talk about member engagement? and Which tools have proven effective in capturing the elusive metric? #ASAE #MembershipMonday #MemberEngagement https://hubs.li/Q02V14Qy0

Your organization exists to bring people together for learning, development, and growth. But before you can create a space where ideas flourish and collaborations thrive, you have to find the right tech platform to make it happen. As you start your search,, the number of options may seem overwhelming. Understanding the different types of platforms available can help you choose the one that aligns with your community "why" and meets your members' needs. Check out our latest blog for a rundown of the most common types of community platforms. #associations #community #communityplatform #techstack #buyersguide https://hubs.li/Q02RQZ4D0

Young professionals often join associations less frequently, engage on a more transactional basis, and tend to leave more quickly compared to previous generations. Understanding and adapting to their unique behaviors and expectations is vital for any organization looking to thrive. Join us on Thursday, October 24, at 1 PM ET for an exclusive live session hosted by Forj in collaboration with Highland. Discover innovative strategies to encourage young professionals not only to join but to stay and actively engage with your organization. Key Session Highlights: 📈 Elevate Engagement: Learn about the behavioral motivations and shifts among young professionals and how these insights can transform your engagement strategies. 🏠 Improve Acquisition & Retention: Dive into the dynamics of how early-career professionals engage with associations and what changes are necessary to retain them. 💼 Explore the YPMI Maturity Framework: Gain insights from cross-industry studies and learn about Highland's Young Professional Membership Index. 📚 Understand Real-World Successes: Review case studies that showcase effective strategies in boosting engagement and retention among young professionals. Don’t miss this opportunity to transform how your organization interacts with the next generation of professionals. Looking forward to seeing you there! 🔗 Save your seat: https://lnkd.in/edPicUX6 #youngprofessionals #associations #genz #millenials #engagement

The cliche of a slow-moving ship has long been attached to associations, but the pandemic proved it doesn’t have to be. Association leaders have more data at their fingertips than ever, and that information needs to be leveraged for faster (and more creative) decision-making. Go too slow, and you’re putting at risk a chance to make a meaningful impact. 🔗 https://hubs.li/Q02N72zb0 #associations #strategy #data

Think of a community you belong to. What inspired you to join? What keeps you coming back for more? It’s probably the level of comfort you feel, the support you receive, and the sense of belonging it gives you. A sense of belonging is a basic human need, but for many, joining a community can be scary. That means a member’s initial lack of participation isn’t an indicator of lack of desire; it’s usually an indicator of fear. We’ve heard from leaders that one of the biggest challenges they face in running an online community is engaging the so-called lurkers. In this blog, we’re sharing 6 ways to boost members’ sense of belonging and engage them in your online community from the start. #associations #memberexperience #community #onlinecommunity #communitymanagement #engagement https://hubs.li/Q02N72DV0

According to research from Deloitte, companies that put customer experience first are 60% more profitable than their competitors. They listen, understand the problems their customers are trying to solve, and identify how to deliver value. Are you seeking out member feedback to do the same? #associations #memberexperience #customerexperience #CX #strategy https://hubs.li/Q02Sn31M0