Forward 46, Inc.

Are you ready to be part of the movement that's quietly revolutionizing Central New York?? I've been working with and am thrilled to now introduce you to Catalyst CNY! I've already reached out to several changemakers in our community so this may not be news for you, but it's no less newsworthy! Catalyst CNY is more than just a network—it's a force for transformative change, bringing together the region's most dedicated leaders to make a lasting impact. Curious about how you can contribute to the future of our community? Discover how Catalyst CNY is shaping the landscape of Central New York, and how you can be a part of it. Visit catalystcny.com to learn more and explore opportunities. #CatalystCNY #CommunityImpact #Leadership #CentralNewYork #ConfidentialCollaboration

Discover why fractional executives are becoming the go-to investment for businesses seeking top-tier leadership without the full-time commitment. This article explores the benefits of hiring fractional executives, from cost-efficiency to accessing specialized expertise, and how they can drive significant growth and innovation for companies of all sizes.

⛰️ Backcountry Business Lessons 𝘷.4 ⛰️ Adirondack Mtns: Loj to trailless Tabletop Mtn (4,427’, #19 in 46) and back, solo. Pic 1: 🖼️ Pre-call Planning is critical. 👉 Even with a map and compass, trailless peaks (and new business relationships) WILL present unanticipated challenges. Take as many of these off the table by anticipating them. Pic. 2: 🖼️ USE THE CRM! 👉 Pretty sure I’ve lost it now. Introducing the Backcountry CRM… It holds critical info on travel, route, conditions and is the single most important piece of accountability.  Pic. 3: 🖼️ Ignore it at your own risk... 👉 A quick glance or, “necessary stop” at the CRM is not sufficient. Read it all, take it in, be prepared.  Your experience will be improved. So will that of your customer, and the local bear population. Pic. 4: 🖼️ Slow down, ask questions. 👉 This image show several markers that indicate the “trailless” herd path up Tabletop. The trick is to know when to stop and ask questions to uncover the markers (grip marks on trees, exposed rock underfoot). When you’re not clear on the direction of a conversation, slow it down and ask questions. Not all herd paths lead to the summit, make sure you’re on the right one. Pic. 5: 🖼️ Celebrate having your head in the clouds. 👉 I’m often asked how to keep moving forward among the many times and ways one hears “No” when practicing SalesCraft. My reply is almost always to set as many opportunities to WIN as possible. Ensure that your Metrics that Matter are attainable!  Pic. 6: 🖼️ Grit is earned, and the weight of today’s makes the next trip lighter. 👉 Tabletop Mtn (as the name would imply) is a bit flat and hence a mud bog atop. Being prepared allows one to “Walk right through it” as advised. It’s also tons of fun to blast through the stuff as sneaker-toed nimble feet try to dance around it. My point is that under the fresh stuff is a layer of embedded earth from trips past. It’s the past trips that prove the ability to take on the next one. Be mindful of your mud. It’ll take you far. 🗺️ Estimated 11+ miles. 2:30 up, 2:10 down. 🗺️

⛰ Backcountry Business Lessons v.3 ⛰ Adirondack Mtns: AMR Trailhead to Dial Mtn (4,020', #41 in 46) and Nippletop (4,620, #13 in 46) loop with Things 1 and 2. As detailed in the topo map of the trail (and numbered), some goals require achieving "smaller" summits, followed immediately by a loss of ground/elevation only to have to make it back up to gain the next peak along the way. Grit is an oft-called upon trait on this platform, and I support that. In the spirit of "yes, and", I'll add that the detailed prep and anticipation of obstacles bolsters this quality. I equate it to pre-call planning as part of the practice of SalesCraft. I'm often surprised at how little "true" pre-call planning is done. Knowing the details of the customer and what they deal with will allow for an understanding of the terrain and give you the opportunity to plan. Spend the time to prep, study the contour lines, and work the plan! Oh, and bring your daughters every chance you get! 🗺 Estimated 15 miles. 8 hours 🗺

Here’s a local CNY tale of two companies… improving what we do and the value we provide our clients: It's about local collaboration through networking, sharing ideas, and being open to considering alternative viewpoints. Long story short, I met Nicholas Johnson from Ataviz Consulting at a networking event that he and a mutual colleague Jason Klink spearheaded a year or so ago. We've remained in contact and more recently I read some of his valuable content around taking a data-oriented approach to customer profiling, called Customer Segmentation and RFM Analysis. (Linked in Comments) I found it to be an accurate description of what I've (non-scientifically) been calling Target Profile (Avatar) Creation and Lead Scoring. Inspired by Nick's insights, I reached out to propose a different perspective to his method; one less reliant on scientific verbiage, more attuned to the audience I engage with. His receptivity and readiness to collaborate sparked the birth of the image you see here. It's a fresh approach to creating new business while maintaining an unwavering eye on the critical significance of customer retention. In the grand scheme of networking and collaboration, it's essential not to overlook the value of alternative viewpoints. An open dialogue can often lead to innovation and growth within your business, and in the way you connect with your audience. Thanks Nick! #CNY #Collaboration

⛰️ Scaling business heights is a journey, not a sprint. 🏃 It requires a strategic vision, coupled with the right resources and support system. Often, when you're trying to navigate the switchbacks and complicated terrain of this climb, an experienced guide can make all the difference. This is where Fractional executives come into play. They are the 'fire towers' of business landscapes, offering a panoramic perspective to help you see the way forward. They've made the trek before, they understand the lay of the land, and they can help you avoid common pitfalls. Think of them as your compass when the fog sets in, or your binoculars when you need to survey the path ahead. They have the expertise to focus and capture the bigger picture, keeping your business journey on course. 🧭 If you find yourself at the summit, obscured by dense forest, remember that help is just a call away. The right fractional executive can illuminate your path, guide your steps, and support you as you conquer new heights. Because in the wilderness of business, every perspective matters, every decision counts, and every milestone should be celebrated. Want more info on the Fractional Model, reach out! 🤙 #FractionalExecutives #BusinessGrowth #StrategicVision

It’s a fact that navigating growth opportunities requires strategic expertise and specialized knowledge. This is where our Fractional Chief Operating Officers (COO) and Chief Marketing Officers (CMO) step in. These roles offer a strategic advantage to companies seeking to scale efficiently while maximizing resources. Learn more and see how this can benefit you and your business by visiting the link below. #Marketing #Operations #FractionalCOO #FractionalCMO #StrategicExpertise #GrowthOpportunities https://lnkd.in/g8G7Sxjh

Business Leaders consistently talk about growth. It's a process. There are many potential gaps that leave money on the table (not your table). 💰 This 12 minute video highlights many of them and offers some thoughts on a "new way" of reaching your goals. 📈 I've climbed this one and can help. ⛰ Book a call on my profile. 🤙 #KeepMovingForward #SalesCraft #Forward46

📋 Gear up for another round of our North Country Business Skills Training Program - Summer Edition! 📋 Perfect for small business owners or employees looking to take their skill set to the next level, this series covers critical topics to help you excel in today’s competitive market. From Entrepreneurship 101 to Stress Management, we have all the tools you need for success. 𝗗𝗮𝘁𝗲, 𝗧𝗶𝗺𝗲 & 𝗗𝗲𝘁𝗮𝗶𝗹𝘀: - When: July 11th – August 29th, 2024 (One 2.5-hour class per week) - Where: North Country Chamber of Commerce, 7061 US-9, Plattsburgh, NY - Cost: $175 per person for the full training program (includes breakfast and a certificate of completion) - Registration: Contact Aaron Fregeau at aaron@northcountrychamber.com or (518) 563-1000. 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲: https://bit.ly/48vDWU0