Important point about your engagement on social media in 2024 -
Visible Engagement vs. Invisible Engagement: You don't know all the people who see your content but never comment and never even hit that heart button. I notice this all time when people connect in person and recall a certain video I posted - but I have never seen them like a post. It could be that some posts are informative, and they consume it but didn't see the need to hit that heart button.... But it also can be that many more people like your stuff; they just don't want you to know they like it (or) they don't want to support you publicly. It's super weird, I know. I'll give you an example: I recently posted a happy picture of me and my wife and nice thing about being married to "my person", on Instagram. I certainly didn't post it for the 'likes' - but there is no question that this is prbly more 'heart-worthy' of a post than my other post about how to recast your mortgage... The analytics show that 20,000+ of my followers saw the post in their feed and only 1,000 of them hit that heart button. The other 19,000+ don't dislike me; but they just don't hit the button for whatever reason. **I am totally cool with this - but I just want to make the point: Don't disregard the fact that there are significantly more people seeing your content than you think. (across all platforms) Keep posting 😎 #marketing #contentmarketing #socialmedia