Foundational

Foundational

Business Consulting and Services

New York, NY 372 followers

Foundational expedites the pursuit of early-stage venture capital.

About us

Foundational works with founders of technology startups to plan and implement efficient Seed and Series A venture capital fundraising processes. Our data-driven research identifies relevant prospective investors and introduction pathways based on their deal activity. Our advisory solutions optimize the presentation of investment opportunities to expedite the pursuit of venture capital. Foundational is focused on financings between $1MM and $30MM USD.

Website
http://www.foundational.nyc
Industry
Business Consulting and Services
Company size
2-10 employees
Headquarters
New York, NY
Type
Partnership
Founded
2016
Specialties
Strategy Consulting, Product Development, Management Consulting, Fundraising, Venture Capital, Fundraising Strategy, Product Strategy, and Startups

Locations

Employees at Foundational

Updates

  • View organization page for Foundational, graphic

    372 followers

    Congrats to Alex Song, and our friends at Proxima, on their $12M Series A led by Mucker Capital!

    View profile for Alex Song, graphic

    Building AI to optimize user acquisition at scale.

    Today we’re thrilled to share that we’ve raised a $12M Series A to accelerate our mission: helping consumer brands maximize ad performance, customer acquisition, and retention with AI-powered data intelligence. Over the last two years since we’ve been in market, we’ve served high-growth brands including Hint Inc., mindbodygreen.com, JOE & THE JUICE, and Venus et Fleur. Since launching in May 2022, we’ve achieved over 400% revenue growth and increased our proprietary network of B2C connections to over 12,000. We founded Proxima to help brands scale their marketing efficiently with data-driven solutions. When we talk to marketers, it’s clear there’s a need for access to greater datasets and the tools necessary to make sense of that data to help inform growth strategies. Brands alone simply don’t have access to the volume of data or the data science teams needed to propel their growth strategy and combat the challenges of rising acquisition costs, platform algorithm changes, and diminished targeting capabilities. Proxima is the first and only platform to solve this problem at scale. Proxima’s ever-expanding data universe provides rich insights from over 65 million unique, anonymized shopper personas. With our predictive AI algorithms and access to a vast data pool, Proxima empowers brands to unlock deep, actionable insights and superior targeting. Our suite of offerings enables businesses to scale paid media efficiently across advertising platforms (including Meta, Google & TikTok) with AI Audiences, improve retention and customer lifetime value with predictive intelligence, and gain tactical insights with industry benchmarks. Notable to us is that we’re partnering with Omar Hamoui at Mucker Capital who led the round. Other investors in the round include AGLAÉ VENTURES (family office of LVMH founder), Great Oaks Venture Capital, Data Point Capital, Broadway Venture Partners, FirstLook Partners, and Connexa Capital. We’re incredibly grateful to have their support. This investment will allow us to evolve our platform to continue helping brands execute marketing strategies with unparalleled performance and be exceptional partners to our customers for many years to come. If you’re a business looking to scale your marketing profitably, reach out to us to learn more about how we can help! https://lnkd.in/gvjybQ-D

    • Proxima raises $12M Series A

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