Founder Institute Korea reposted this
Ever wondered what makes angel investors tick? While ROI is crucial, many angels are driven by a desire to stay connected to innovation and make an impact on the world. But what exactly catches their eye in a startup? Here are the 6 key areas angel investors focus on: 1️⃣ Pitch: Paint a comprehensive picture of your business, not just your product. Show how you can scale big and execute effectively. 2️⃣ Traction: Paying customers are gold, but if you're pre-revenue, get creative! Show proof of concept through customer interviews, surveys, or letters of intent. 3️⃣ Team: Showcase your team's skills and relevant experience. But it's not just about resumes - angels are looking for passion and the grit to persevere through tough times. 4️⃣ Market: Think big! Angels are attracted to startups targeting large, growing markets. Be ready to explain why now is the perfect time for your solution. 5️⃣ Defensibility: What's your moat? Highlight your strategic advantages, IP, or other barriers to entry. Be prepared to explain why established companies can't easily replicate your solution. 6️⃣ Investment Process: Understand that your initial pitch might lead to further meetings, not immediate investment. Angels may invest solo or as part of a group. Remember, angels bring more than cash to the table. They offer invaluable advice and connections. So when pitching, show them not just where your startup is now, but the exciting journey you're inviting them to join. For in-depth insights into what angel investors look for, check out our webinar with Lance Cottrell linked in the comments.