FourFront

At FourFront our team is keeping an eye on developments related to the #GoogleLeaks and the ongoing antitrust lawsuit (Google is now officially a monopoly, FYI!). One interesting insight has been the "NavBoost" system that we now know Google uses to help rank websites. One way it does this is tracking how users behave after clicking a search result. Do they come back quickly to go to another site? (This is a "bad click.") Do they stay on that site for a while? (This is a "good click.") Ideally, your site gets a high number of "last longest clicks" which is a metric that measures the last webpage users spend the most time on within a search session. Additionally, we now also know that Google Chrome is also tracking user behavior and using those data signals to further improve Google Search's ability to determine rankings. The quick mockup below illustrates one simple way to turn these insights into strategy for your website: If you can not only meet the user requirements by aligning your content with the intent behind the target keywords, BUT ALSO try to keep them engaged on the site, this should improve your ability to rank highly on Google. #google #userflow #userexperience #uxandseo

In today's data-driven world, understanding where your traffic comes from is key to making informed decisions. Our blog post (link in comments 👇) explains how to assign ZIP codes to your Google Analytics data—a game-changer for local businesses and marketers alike. Did you know? By segmenting traffic based on ZIP codes, you can tailor your messaging to specific local audiences, identify high-performing areas to allocate your budget more effectively, and track regional trends to optimize your offerings in areas with the most demand. These insights can help you improve your local marketing efforts and drive better results. #GoogleAnalytics #DataDriven #MarketingStrategy #LocalSEO

Stay ahead with the latest insights in digital marketing! One of our most popular articles this year identifies 10 current SEO and web marketing trends to watch, including: • AI Integration – The industry is in flux, with companies challenging Google and Google responding with AI Overviews, also known as Search Generative Experience (SGE). • E-E-A-T – It's more important than ever to prioritize experience, expertise, authority, and trustworthiness in web content. • User Intent – Keyword density doesn't cut it. You need to understand your users true content requirements in order to succeed. • Content Freshness – Updated content is essential for higher search rankings Explore how these trends and more should transform your 2024 SEO strategy at the link in the comments. #SEO #WebMarketing #DigitalTrends

Today, our SEO Manager Jared Groff is celebrating another year of excellence at FourFront! Jared brings a unique, multidimensional approach to SEO and analytics, guiding our team in delivering tailored solutions for our clients. With over a decade of experience in the digital realm, he is a vital part of how our team translates data into actionable strategies that drive results. Beyond the office, Jared can be found chasing his dog Otto, plotting his next adventure, or indulging in his love for snacks. He embodies the perfect balance of professionalism and fun. Drop your congratulations and well wishes for him in the comments below. 🎉 Explore more about Jared's impact at FourFront: https://lnkd.in/eAvZ7rMn #fourfront #teamshoutout

Our team is starting to experiment with Search GPT. Do you think OpenAI's latest offering could overtake Google's dominance of online search?

Understanding your website traffic is key to optimizing your digital strategy. → Branded traffic consists of visitors who reach your site through searches specifically related to your brand, indicating strong brand recognition and loyalty. → Non-branded traffic, on the other hand, includes visitors who find your site through generic or non-specific search terms, providing opportunities to capture new audiences and expand your reach. Want to learn how to effectively track these metrics in Google Search Console and Looker Studio? Follow the link in the comments for a detailed guide. #seo #brandedtraffic #nonbrandedtraffic #trafficanalysis #searchconsole #lookerstudio

Join us in honoring Benjamin Pearl, an exceptional Search Engine Optimization Specialist, who is celebrating 3 incredible years with us at FourFront! 🎉 Ben's outstanding contributions include driving strategic successes for our clients and earning several certifications to further develop his skills. His passion shines through in projects involving dynamic content integration and the creation of predictive models for SEO. His deep sense of teamwork and accountability make him an invaluable asset to both our team and our clients. Let's celebrate Ben's accomplishments together! Drop your congratulatory messages in the comments below and let's make his anniversary one to remember. Curious to learn more about Ben's journey? Check out his bio page: https://lnkd.in/eppzsptT #FourFront #TeamShoutout

Discover how to boost your search performance with my latest blog post on the FourFront website: "Organic CTR Strategies to Boost Search Performance." In this article, I share actionable tips to improve your organic click-through rate (CTR). Learn how to craft compelling metadata, understand the impact of featured snippets, and optimize for both mobile and desktop users. Did you know the top search result averages a 39% CTR? But what about the other positions? Check it out, the link is in the comments below! #SEO #DigitalMarketing #SearchOptimization #CTR

Join us in celebrating Sue Scavilla, our Lead Developer, as she marks an impressive 12 years at FourFront! Sue's expertise with GA4 and Tag Manager, alongside her extensive background in software development and database management, has been instrumental in driving the success of our projects. Her dedication to finding innovative solutions and her collaborative approach have made her a valued member of our team. Sue's seamless integration of technical SEO considerations into our development process has not only boosted client website performance but has also been instrumental in our team's success. Her forward-thinking approach and attention to detail ensure that our projects not only meet but exceed client expectations. Let's congratulate Sue on her remarkable journey! Share your well wishes in the comments below. 🎉 Curious to learn more about Sue's journey? Check out his bio page: https://lnkd.in/edp-e3Vu #FourFront #TeamShoutout