Fractional Demand

Any B2B marketing team will tell you a great demand generation marketer is worth their weight in gold. We’ve been laser focused at Digioh on targeted marketing directly to the top 100 Shopify brands — and have been seeing some major wins in that initiative on paid media. None of this would be possible without the help of our demand partner, Fractional Demand. This is not a paid post — but I’m a big believer in spreading the word with the community about the great people helping us build our business + the strategy that is helping us to win here at Digioh. Our goal with paid is simple — we want to leverage it as an awareness vessel to layer ontop of our events and organic social strategy ensuring our target top 100 see’s Digioh 4-5 times a month across all efforts with content that speaks to their business pain and needs. It's not about "noise" but instead value-add. We know that some of our best customers have come from meeting us an event, hearing a customer talk us up on social, and visiting the site, and then coming back via a retargeting experience. This is multi-touch marketing at its finest (and its nothing new) but this is the exact playbook I've been building with the GTM team here at Digioh. We don't fight for attribution and we use channels like paid throughout the funnel. We’ve only been running our new paid strategy for 3 weeks and today already booked a demo with a top 15 brand. The source? 🤔 Paid media + organic search 💥 None of that would’ve been possible without Gavin Tanner and Jacob Cullum partnering with us with on an entirely different way of thinking about our paid efforts I've always been a skeptic of paid for Shopify SaaS, and candidly our strategy pre-Fractional Demand was piecemeal at best... but in just a short 3 months of working with them, I've seen our paid efforts completely turn around. Cohesion, strategy, getting in the weeds with me to understand our funnel, working together with organic efforts, sales outreach, jumping on weekly calls, etc... It's amazing what can happen when you had a demand generation partner who really works with you to lift up the rest of your GTM function rather than fight for attribution. So THANK YOU Gavin and Jacob — y'all have been an invaluable part of the Digioh marketing team and I am stoked to continue working with you. If anyone is looking for a new demand generation partner... I think the above clearly demonstrates Fractional Demand is your answer. DM me if you'd like a direct intro or get in touch with Gavin and team directly.